Exam 1: An Introduction to Consumer Behaviour

A physiological and/or psychological dependency on products or services is called consumer:

The study of the processes involved when individuals or groups select,purchase,use,or dispose of products,services,ideas,or experiences to satisfy needs and desires is called:

If you listed your collection of NHL rookie cards on eBay,you would be engaging in which type of commerce?

Firms that are interested in voluntarily protecting or enhancing their positive social and environmental impacts are engaged in:

What is culture jamming? Give an example.

Tony Roma's restaurant sends regular customers a coupon for a free meal on their birthdays. This is an example of:

"Shopaholics" turn to shopping in much the same way as addicted people turn to drugs or alcohol.

Ella feels that her little brother has a psychological dependence on playing video games. She feels that he has become obsessed with the games and that playing the games interferes with other aspects of his life. Using terminology from the textbook,how would you characterize his behaviour?

What is relationship marketing? How might relationship marketing be used by marketers to become "closer" to consumers?

A low tar claim in an advertisement for Brand X cigarettes proved to be misleading. Which Act was violated and in what way?

Age,gender,ethnicity,income,geography,and purchase frequency are all potential segmentation variables.

You have just told a girl you recently met about your enrolment in a consumer behaviour class,to which she replies,"I don't agree with marketers. They manipulate us through advertising by telling us we need something that we don't." What counterarguments (if any)could you give her and are there any examples you could use to be more convincing?

Gail decides to take a break from studying and goes online to check things out. She connects with one of the product discussion groups that she participates in. This is an example of a/an:

The collection and analysis of extremely large data sets:

________ involve(s)gathering data from small group sessions with approximately six to twelve consumer participants.

The Jones and Smiths were born in the 1960s,so they tend to share a common set of cultural experiences that they carry throughout life.

An example of qualitative research is:

Popular culture is both a ________ of and an inspiration for ________.

Compare and contrast primary and secondary research.

In studying consumer behaviour,it is often useful to categorize people on the basis of some similarity. Descriptions such as age,gender,income,or occupation are called: