Question 1

Discuss addictions as an aspect of the dark side of consumer behaviour. Describe one example in detail.

Accepted Answer

Consumer addiction is a physiolog

Question 2

Online shopping does not create opportunities for small,specialized businesses.

Accepted Answer

A) True 
 B)False

Question 3

Rather than try to reach everybody,a marketer today usually targets his product to specific consumers,even if he makes other people deliberately avoid it as a result.

Accepted Answer

A) True 
 B)False

Question 4

Recently marketers have come to realize the value of relationship marketing. In marketing terms,"relationship marketing" means:

Accepted Answer

A)  developing friendships with foreign governments so that American products can be sold in their countries at a fair price. 
B)  instituting practices that show companies' awareness of their responsibilities to the environment and society. 
C)  building bonds between brands and customers that will last over time. 
D)  using new electronic capabilities to ensure that all channel members work smoothly together, for example, in seeing that products get to retailers before retailers' inventories run out. 
A)  developing friendships with foreign governments so that American products can be sold in their countries at a fair price. 
B)  instituting practices that show companies' awareness of their responsibilities to the environment and society. 
C)  building bonds between brands and customers that will last over time. 
D)  using new electronic capabilities to ensure that all channel members work smoothly together, for example, in seeing that products get to retailers before retailers' inventories run out.

Question 5

To reduce waste associated with their Downy fabric softener,Procter & Gamble introduced refillable containers. This is an example of:

Accepted Answer

A)  green marketing. 
B)  ethical marketing. 
C)  culture jamming. 
D)  anticonsumption. 
A)  green marketing. 
B)  ethical marketing. 
C)  culture jamming. 
D)  anticonsumption.

Question 6

What is compulsive consumption and how does it differ from impulse buying?

Accepted Answer

Compulsive consumption refers to

Question 7

Which Act is designed to protect consumers against purchasing food,cosmetics,or drugs that are deceptive or misleading,or that may pose a risk to health?

Accepted Answer

A)  Food and Drugs Act 
B)  Consumer Packaging and Labelling Act 
C)  Hazardous Products Act 
D)  National Trademark and True Labelling Act 
A)  Food and Drugs Act 
B)  Consumer Packaging and Labelling Act 
C)  Hazardous Products Act 
D)  National Trademark and True Labelling Act

Question 8

Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:

Accepted Answer

A)  it is difficult to measure the contribution of the "art" of consumer behaviour research to the corporate bottom line. 
B)  many consumer behaviour findings are being stolen by competitors via computers. 
C)  not all consumer behaviour or marketing activity is necessarily beneficial to society. 
D)  understanding consumption for its own sake should be the focus of research rather than for the sake of making money. 
A)  it is difficult to measure the contribution of the "art" of consumer behaviour research to the corporate bottom line. 
B)  many consumer behaviour findings are being stolen by competitors via computers. 
C)  not all consumer behaviour or marketing activity is necessarily beneficial to society. 
D)  understanding consumption for its own sake should be the focus of research rather than for the sake of making money.

Question 9

Business ethics essentially are rules of conduct that guide actions in the marketplace.

Accepted Answer

A) True 
 B)False

Question 10

What is observational research? Give an example

Accepted Answer

Another technique commonly employed by m

Question 11

The fact that bribery in business is acceptable in some countries but not in others demonstrates that:

Accepted Answer

A)  ethics are relative to the situation in which business persons find themselves. 
B)  cultural jamming has been successfully practised in some countries. 
C)  ethics are incompatible with social marketing. 
D)  practices can be unethical without being illegal. 
A)  ethics are relative to the situation in which business persons find themselves. 
B)  cultural jamming has been successfully practised in some countries. 
C)  ethics are incompatible with social marketing. 
D)  practices can be unethical without being illegal.

Question 12

________ involve(s)gathering data by directly observing consumer behaviours.

Accepted Answer

A)  Survey research 
B)  Focus group research 
C)  Interviews 
D)  Observational research 
A)  Survey research 
B)  Focus group research 
C)  Interviews 
D)  Observational research

Question 13

The expanded view of consumer behaviour recognizes that the consumption process includes issues that influence consumers before,during,and after a purchase is made.

Accepted Answer

A) True 
 B)False

Question 14

When the researcher uses data collected by another entity to answer a new research question,this is called primary research.

Accepted Answer

A) True 
 B)False

Question 15

What do we mean when we say that consumer behaviour is a process?

Accepted Answer

Consumer behaviour is more than just the

Question 16

At times Pepsi and Coke have been accused of causing psychological dependence due to the levels of caffeine in their colas. This dependence is known as:

Accepted Answer

A)  psychological marketing. 
B)  consumer addiction. 
C)  social marketing. 
D)  brand loyalty. 
A)  psychological marketing. 
B)  consumer addiction. 
C)  social marketing. 
D)  brand loyalty.

Question 17

Global terms like kuroi kiri,la mordida,bustarella,and baksheesh refer to:

Accepted Answer

A)  competition. 
B)  segmentation. 
C)  theft. 
D)  bribery. 
A)  competition. 
B)  segmentation. 
C)  theft. 
D)  bribery.

Question 18

Doritos has capitalized on ________ by using video created by the market in their memorable Superbowl ads.

Accepted Answer

A)  spokescharacters 
B)  social marketing 
C)  green marketing 
D)  consumer-generated content 
A)  spokescharacters 
B)  social marketing 
C)  green marketing 
D)  consumer-generated content

Question 19

________ involve(s)asking respondents to self-report answers to a set of questions posed by the researcher,often in written,online,or phone format.

Accepted Answer

A)  Survey research 
B)  Focus group research 
C)  Interviews 
D)  Observational research 
A)  Survey research 
B)  Focus group research 
C)  Interviews 
D)  Observational research

Question 20

Gail is studying the interests and values of a group of ten consumers for some consumer researcher. What category of information is Gail studying and what other aspects of the consumers may also be included in her study?

Accepted Answer

Gail is studying psychographic

Discuss addictions as an aspect of the dark side of consumer behaviour. Describe one example in detail.

Online shopping does not create opportunities for small,specialized businesses.

Rather than try to reach everybody,a marketer today usually targets his product to specific consumers,even if he makes other people deliberately avoid it as a result.

Recently marketers have come to realize the value of relationship marketing. In marketing terms,"relationship marketing" means:

To reduce waste associated with their Downy fabric softener,Procter & Gamble introduced refillable containers. This is an example of:

What is compulsive consumption and how does it differ from impulse buying?

Which Act is designed to protect consumers against purchasing food,cosmetics,or drugs that are deceptive or misleading,or that may pose a risk to health?

Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:

Business ethics essentially are rules of conduct that guide actions in the marketplace.

What is observational research? Give an example

The fact that bribery in business is acceptable in some countries but not in others demonstrates that:

________ involve(s)gathering data by directly observing consumer behaviours.

The expanded view of consumer behaviour recognizes that the consumption process includes issues that influence consumers before,during,and after a purchase is made.

When the researcher uses data collected by another entity to answer a new research question,this is called primary research.

What do we mean when we say that consumer behaviour is a process?

At times Pepsi and Coke have been accused of causing psychological dependence due to the levels of caffeine in their colas. This dependence is known as:

Global terms like kuroi kiri,la mordida,bustarella,and baksheesh refer to:

Doritos has capitalized on ________ by using video created by the market in their memorable Superbowl ads.

________ involve(s)asking respondents to self-report answers to a set of questions posed by the researcher,often in written,online,or phone format.

Gail is studying the interests and values of a group of ten consumers for some consumer researcher. What category of information is Gail studying and what other aspects of the consumers may also be included in her study?

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 1: An Introduction to Consumer Behaviour

Discuss addictions as an aspect of the dark side of consumer behaviour. Describe one example in detail.

Online shopping does not create opportunities for small,specialized businesses.

Rather than try to reach everybody,a marketer today usually targets his product to specific consumers,even if he makes other people deliberately avoid it as a result.

Recently marketers have come to realize the value of relationship marketing. In marketing terms,"relationship marketing" means:

To reduce waste associated with their Downy fabric softener,Procter & Gamble introduced refillable containers. This is an example of:

What is compulsive consumption and how does it differ from impulse buying?

Which Act is designed to protect consumers against purchasing food,cosmetics,or drugs that are deceptive or misleading,or that may pose a risk to health?

Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:

Business ethics essentially are rules of conduct that guide actions in the marketplace.

What is observational research? Give an example

The fact that bribery in business is acceptable in some countries but not in others demonstrates that:

________ involve(s)gathering data by directly observing consumer behaviours.

The expanded view of consumer behaviour recognizes that the consumption process includes issues that influence consumers before,during,and after a purchase is made.

When the researcher uses data collected by another entity to answer a new research question,this is called primary research.

What do we mean when we say that consumer behaviour is a process?

At times Pepsi and Coke have been accused of causing psychological dependence due to the levels of caffeine in their colas. This dependence is known as:

Global terms like kuroi kiri,la mordida,bustarella,and baksheesh refer to:

Doritos has capitalized on ________ by using video created by the market in their memorable Superbowl ads.

________ involve(s)asking respondents to self-report answers to a set of questions posed by the researcher,often in written,online,or phone format.

Gail is studying the interests and values of a group of ten consumers for some consumer researcher. What category of information is Gail studying and what other aspects of the consumers may also be included in her study?

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters