Exam 1: An Introduction to Consumer Behaviour

Describe what is meant by a "culture of participation."

Differentiating products by gender does not begin until the teenage years.

Alan owns an independent coffee shop in a trendy urban neighbourhood. He asks you to explain "relationship marketing" and how he might implement this in his business.

A researcher is studying the effect of including a bonus product on people's tendency to purchase personal care items (e.g.,shampoo,deodorant,etc.). The researcher randomly assigns male and female consumers to be asked to buy the product with the bonus or to be asked to buy the product without the bonus. The researcher then calculates the proportion of people in each condition that purchase the product. The independent variable in this study is:

Shoppers Drug Mart periodically videotapes consumers and how they interact with new point-of-purchase displays in the cosmetics department. This is an example of:

Tina,a supervisor of displays for Sears Canada,knows that attractive displays can generate additional sales of particular items. From a marketer's perspective,this is:

If Maple Leaf Foods of Toronto were to donate a certain percentage of its annual profits to adult literacy,they would be engaged in:

The growing number of smart,connected,and interactive products available to consumers today is also known as:

In studying consumers like Gail,a college student,marketers often find it useful to learn their interests in music or clothing,how they spend their leisure time,and even their attitudes about social issues,to be able to categorize consumers according to their lifestyles. This sort of information is called:

What is CSR? Give an example.

One of the fundamental premises of the modern field of consumer behaviour is that people often buy products not for what they do,but for what they:

The main difference between impulse buying and compulsive consumption is:

List the three stages of the consumption process,indicating for each stage some of the issues of concern to the consumer as well as to the marketer.

Jennifer has a new product line of small homeware products on which she wants to get some rich,in-depth,detailed feedback. What type of research technique might you recommend and why?

In what way can illegal activities be viewed as harmful or destructive consumer behaviours?

Gambling is an example of a "consumption addiction" because the person never experiences any regret or guilt afterwards.

At night,Aaron likes to walk around the city spray painting a black circle over company logos on billboards and bus-stop advertisements. Aaron's behaviour is an example of:

Although research has shown that consumers think better of products made by firms they feel are behaving ethically,many "ethical" companies encounter difficulties selling their products. What is a good a reason for this?

A survey is a method of data collection in which the respondents self-report answers to a set of questions posed by the researcher.

Susan and George are working for the City of North Vancouver and are interested in investigating how people interact at their local dog park. They know that people often report antisocial behaviour (failure to collect dog feces,uncontrolled dogs,etc.)as a problem,but a recent survey has shown very few self-reports of anti-social behaviour. What research technique might be useful here and why?