Question 1

Advertising wearout usually occurs after the first presentation of an ad.

Accepted Answer

A) True 
 B)False

Question 2

In the information-processing approach to memory,one could think of the result of the storage stage as being similar to a:

Accepted Answer

A)  wheel. 
B)  warehouse. 
C)  boomerang. 
D)  kaleidoscope. 
A)  wheel. 
B)  warehouse. 
C)  boomerang. 
D)  kaleidoscope.

Question 3

What is behavioural learning theory?

Accepted Answer

Classical conditioning occurs when a sti

Question 4

Define what classical conditioning is and explain why it is important to marketers.

Accepted Answer

Classical conditioning occurs when a sti

Question 5

To facilitate consumer learning,BC Hydro compares wasting energy to wasting other things like time and water. BC Hydro is hoping that ________ will occur.

Accepted Answer

A)  rote learning 
B)  analogical learning 
C)  classical conditioning 
D)  observational learning 
A)  rote learning 
B)  analogical learning 
C)  classical conditioning 
D)  observational learning

Question 6

The type of memory that processes stimuli by such attributes as their colour,taste,smell,or shape is relying on:

Accepted Answer

A)  physiological memory. 
B)  sensory meaning. 
C)  semantic meaning. 
D)  episodic memory. 
A)  physiological memory. 
B)  sensory meaning. 
C)  semantic meaning. 
D)  episodic memory.

Question 7

The Kraft Heinz Company markets different food products such as ketchup,pickles,and mustard,all using the Heinz brand name. This is known as:

Accepted Answer

A)  family branding. 
B)  synchronous branding. 
C)  common branding. 
D)  differentiated branding. 
A)  family branding. 
B)  synchronous branding. 
C)  common branding. 
D)  differentiated branding.

Question 8

Amy can recall her social insurance number quite easily because she groups the numbers into three sets. This illustrates how ________ can facilitate the memory process.

Accepted Answer

A)  elaboration 
B)  rehearsal 
C)  salience 
D)  chunking 
A)  elaboration 
B)  rehearsal 
C)  salience 
D)  chunking

Question 9

Which of the following is NOT a marketing strategy based upon stimulus generalization?

Accepted Answer

A)  look-alike packaging 
B)  masked branding 
C)  product line extensions 
D)  family branding 
A)  look-alike packaging 
B)  masked branding 
C)  product line extensions 
D)  family branding

Question 10

With respect to pictorial versus verbal cues,is one picture worth a thousand words? What does available data tell us?

Accepted Answer

A)  Verbal and pictorial cues are basically equal. 
B)  Verbal cues are stronger over time. 
C)  Information presented in picture form is more likely to be recognized later. 
D)  Information presented in verbal form is more likely to be recognized later. 
A)  Verbal and pictorial cues are basically equal. 
B)  Verbal cues are stronger over time. 
C)  Information presented in picture form is more likely to be recognized later. 
D)  Information presented in verbal form is more likely to be recognized later.

Question 11

What is observational learning? Provide an example.

Accepted Answer

May vary depending on example used.
Obse

Question 12

Dove wants to encourage consumer recognition and recall of their new line of men's hair-care products. Given what you know about the consumer memory process,how would you meet the brand's goals?

Accepted Answer

Students may draw upon various of pieces

Question 13

Casual,even unintentional,acquisition of knowledge is called:

Accepted Answer

A)  incidental learning. 
B)  piggybacking. 
C)  stimulus-response connections. 
D)  accidental knowledge. 
A)  incidental learning. 
B)  piggybacking. 
C)  stimulus-response connections. 
D)  accidental knowledge.

Question 14

Lane was required to do a research project for a marketing class. He selected 100 people and put them into two groups at random. Everyone in both groups tasted a candy made in Turkey. The candy was not as sweet as the subjects expected. The first group then saw an ad that emphasized how sweet the candy was compared to other candy from Turkey. The second group did not see the ad. According to the postexperience advertising effect,what difference between the two groups should Lane expect?

Accepted Answer

A)  Both groups will report the candy as being not sweet. 
B)  The first group will state that the candy is sweeter than will the second group. 
C)  The second group will state that the candy is sweeter than will the first group. 
D)  The postexperience advertising effect would give Lane no information to form an expectation. 
A)  Both groups will report the candy as being not sweet. 
B)  The first group will state that the candy is sweeter than will the second group. 
C)  The second group will state that the candy is sweeter than will the first group. 
D)  The postexperience advertising effect would give Lane no information to form an expectation.

Question 15

________ is the process of acquiring information and storing it over time so that it will be available when needed.

Accepted Answer

A)  Learning 
B)  Memory 
C)  Perception 
D)  Motivation 
A)  Learning 
B)  Memory 
C)  Perception 
D)  Motivation

Question 16

According to the information-processing perspective,an attentional gate:

Accepted Answer

A)  bridges access from the external world to the sensory memory, the first level of attention. 
B)  connects the episodic memory to the "storehouse" of flashbulb memory. 
C)  links sensory memory to long-term memory. 
D)  links sensory memory to short-term memory. 
A)  bridges access from the external world to the sensory memory, the first level of attention. 
B)  connects the episodic memory to the "storehouse" of flashbulb memory. 
C)  links sensory memory to long-term memory. 
D)  links sensory memory to short-term memory.

Question 17

What is instrumental learning? Why is this important to marketers?

Accepted Answer

Instrumental or operant learning occurs

Question 18

In memory,energy spreads across nodes of varying levels of abstraction. This process is called:

Accepted Answer

A)  cognitive transfer. 
B)  need-cue memory recall. 
C)  node transfer. 
D)  spreading activation. 
A)  cognitive transfer. 
B)  need-cue memory recall. 
C)  node transfer. 
D)  spreading activation.

Question 19

Derek has seen a commercial for a phone company so many times that he no longer pays attention to it. Derek is experiencing:

Accepted Answer

A)  sleeping effect. 
B)  advertising burnout. 
C)  advertising wearout. 
D)  stimulus discrimination. 
A)  sleeping effect. 
B)  advertising burnout. 
C)  advertising wearout. 
D)  stimulus discrimination.

Question 20

Encore Bacon is an economy product that attempts to imitate Maple Leaf Bacon,a premium product. This would be known as:

Accepted Answer

A)  unfair competition. 
B)  look-alike packaging. 
C)  competitive variation. 
D)  stimulus-response distortion. 
A)  unfair competition. 
B)  look-alike packaging. 
C)  competitive variation. 
D)  stimulus-response distortion.

Advertising wearout usually occurs after the first presentation of an ad.

In the information-processing approach to memory,one could think of the result of the storage stage as being similar to a:

What is behavioural learning theory?

Define what classical conditioning is and explain why it is important to marketers.

To facilitate consumer learning,BC Hydro compares wasting energy to wasting other things like time and water. BC Hydro is hoping that ________ will occur.

The type of memory that processes stimuli by such attributes as their colour,taste,smell,or shape is relying on:

The Kraft Heinz Company markets different food products such as ketchup,pickles,and mustard,all using the Heinz brand name. This is known as:

Amy can recall her social insurance number quite easily because she groups the numbers into three sets. This illustrates how ________ can facilitate the memory process.

Which of the following is NOT a marketing strategy based upon stimulus generalization?

With respect to pictorial versus verbal cues,is one picture worth a thousand words? What does available data tell us?

What is observational learning? Provide an example.

Dove wants to encourage consumer recognition and recall of their new line of men's hair-care products. Given what you know about the consumer memory process,how would you meet the brand's goals?

Casual,even unintentional,acquisition of knowledge is called:

________ is the process of acquiring information and storing it over time so that it will be available when needed.

According to the information-processing perspective,an attentional gate:

What is instrumental learning? Why is this important to marketers?

In memory,energy spreads across nodes of varying levels of abstraction. This process is called:

Derek has seen a commercial for a phone company so many times that he no longer pays attention to it. Derek is experiencing:

Encore Bacon is an economy product that attempts to imitate Maple Leaf Bacon,a premium product. This would be known as:

An Introduction to Consumer Behaviour

Perception

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 3: Learning and Memory

Advertising wearout usually occurs after the first presentation of an ad.

In the information-processing approach to memory,one could think of the result of the storage stage as being similar to a:

What is behavioural learning theory?

Define what classical conditioning is and explain why it is important to marketers.

To facilitate consumer learning,BC Hydro compares wasting energy to wasting other things like time and water. BC Hydro is hoping that ________ will occur.

The type of memory that processes stimuli by such attributes as their colour,taste,smell,or shape is relying on:

The Kraft Heinz Company markets different food products such as ketchup,pickles,and mustard,all using the Heinz brand name. This is known as:

Amy can recall her social insurance number quite easily because she groups the numbers into three sets. This illustrates how ________ can facilitate the memory process.

Which of the following is NOT a marketing strategy based upon stimulus generalization?

With respect to pictorial versus verbal cues,is one picture worth a thousand words? What does available data tell us?

What is observational learning? Provide an example.

Dove wants to encourage consumer recognition and recall of their new line of men's hair-care products. Given what you know about the consumer memory process,how would you meet the brand's goals?

Casual,even unintentional,acquisition of knowledge is called:

________ is the process of acquiring information and storing it over time so that it will be available when needed.

According to the information-processing perspective,an attentional gate:

What is instrumental learning? Why is this important to marketers?

In memory,energy spreads across nodes of varying levels of abstraction. This process is called:

Derek has seen a commercial for a phone company so many times that he no longer pays attention to it. Derek is experiencing:

Encore Bacon is an economy product that attempts to imitate Maple Leaf Bacon,a premium product. This would be known as:

An Introduction to Consumer Behaviour

Perception

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters