Question 1

With respect to the information-processing approach to memory formulation,in the ________ stage,information is entered in a way the system will recognize.

Accepted Answer

A)  storage 
B)  retrieval 
C)  encoding 
D)  decoding 
A)  storage 
B)  retrieval 
C)  encoding 
D)  decoding

Question 2

What is an associative network model?

Accepted Answer

Associative network models pro

Question 3

The two basic measures of advertising impact used in the industry are:

Accepted Answer

A)  power and persuasiveness. 
B)  readership and remembrance. 
C)  recognition and recall. 
D)  reliability and recall. 
A)  power and persuasiveness. 
B)  readership and remembrance. 
C)  recognition and recall. 
D)  reliability and recall.

Question 4

People apparently do process at least some information in an automatic,passive way,which is a condition that has been termed:

Accepted Answer

A)  mindlessness. 
B)  the trigger feature. 
C)  modelling. 
D)  unconscious learning. 
A)  mindlessness. 
B)  the trigger feature. 
C)  modelling. 
D)  unconscious learning.

Question 5

________ refers to a relatively permanent change in behaviour that is caused by experience.

Accepted Answer

A)  Learning 
B)  Memory 
C)  Perception 
D)  Motivation 
A)  Learning 
B)  Memory 
C)  Perception 
D)  Motivation

Question 6

What is nostalgia? How do marketers use nostalgia?

Accepted Answer

Nostalgia is a bittersweet emotion in wh

Question 7

During the first three months after their launch of a new peanut butter product,a company uses a successive series of techniques such as give-aways,supermarket demonstration and tastings,and finally coupons for 15 percent off the retail price. This is illustrative of a process called:

Accepted Answer

A)  stimulus reward. 
B)  shaping. 
C)  negative reinforcement. 
D)  cognitive awareness. 
A)  stimulus reward. 
B)  shaping. 
C)  negative reinforcement. 
D)  cognitive awareness.

Question 8

A group of products recalled by consumers as sharing some attribute or quality are called:

Accepted Answer

A)  a recognition product set. 
B)  a previously purchased set. 
C)  a stimulated set. 
D)  an evoked set. 
A)  a recognition product set. 
B)  a previously purchased set. 
C)  a stimulated set. 
D)  an evoked set.

Question 9

Marketers attempting to condition a particular association must ensure that the consumers they have targeted will be exposed to the stimulus a sufficient number of times without reaching:

Accepted Answer

A)  backward conditioning. 
B)  stimulus discrimination. 
C)  advertising wearout. 
D)  masked branding. 
A)  backward conditioning. 
B)  stimulus discrimination. 
C)  advertising wearout. 
D)  masked branding.

Question 10

What is stimulus generalization and why it important to marketers?

Accepted Answer

Stimulus generalization refers to the te

Question 11

Identify the three components of the memory system.

Accepted Answer

There are three part

Question 12

The beer company chose to advertise during a TV drama because of all of the following EXCEPT:

Accepted Answer

A)  pacing in some sports allows attention to wander. 
B)  the environment of the message affects recall. 
C)  shows with continuous activity fare better for recall. 
D)  shows punctuated with a series of acts are good for recall. 
A)  pacing in some sports allows attention to wander. 
B)  the environment of the message affects recall. 
C)  shows with continuous activity fare better for recall. 
D)  shows punctuated with a series of acts are good for recall.

Question 13

Deliteful Donuts mentions its main competitor in its ads. This can result in:

Accepted Answer

A)  recognition and recall. 
B)  poorer recall for its own brand. 
C)  improving the recall of the other brand. 
D)  the von Restorff effect. 
A)  recognition and recall. 
B)  poorer recall for its own brand. 
C)  improving the recall of the other brand. 
D)  the von Restorff effect.

Question 14

Licensing is one form of stimulus generalization applied to marketing strategy.

Accepted Answer

A) True 
 B)False

Question 15

The market researcher showed Chuck five ads for a new product. Chuck,wanting to please the researcher,agreed that he had seen four of the ads,even though 2 of them were bogus ads. This is an example of:

Accepted Answer

A)  omitting bias. 
B)  averaging bias. 
C)  telescopic bias. 
D)  response bias. 
A)  omitting bias. 
B)  averaging bias. 
C)  telescopic bias. 
D)  response bias.

Question 16

Define stimulus discrimination. Why it is important to marketers?

Accepted Answer

Stimulus discrimination occurs when a co

Question 17

According to the definition of learning,how could a researcher ever show that learning had taken place in a subject?

Accepted Answer

A)  only by asking the subject if he or she had learned something 
B)  by measuring a behavioural change that could directly be tied to a previous experience 
C)  by measuring the brainwave pattern of the subject 
D)  through the process of elimination-by showing that the person had not learned through classical or instrumental conditioning 
A)  only by asking the subject if he or she had learned something 
B)  by measuring a behavioural change that could directly be tied to a previous experience 
C)  by measuring the brainwave pattern of the subject 
D)  through the process of elimination-by showing that the person had not learned through classical or instrumental conditioning

Question 18

What are the three methods used in instrumental conditioning? Provide an example of each.

Accepted Answer

May vary depending on the example used.

Question 19

Variable reinforcements result in behaviour that is more difficult to extinguish than that reinforced by fixed schedules. Why? Give an example.

Accepted Answer

May vary depending on example used.
Vari

Question 20

In the information-processing approach to memory,________ refers to how the mind accesses information.

Accepted Answer

A)  storage 
B)  retrieval 
C)  encoding 
D)  decoding 
A)  storage 
B)  retrieval 
C)  encoding 
D)  decoding

With respect to the information-processing approach to memory formulation,in the ________ stage,information is entered in a way the system will recognize.

What is an associative network model?

The two basic measures of advertising impact used in the industry are:

People apparently do process at least some information in an automatic,passive way,which is a condition that has been termed:

________ refers to a relatively permanent change in behaviour that is caused by experience.

What is nostalgia? How do marketers use nostalgia?

During the first three months after their launch of a new peanut butter product,a company uses a successive series of techniques such as give-aways,supermarket demonstration and tastings,and finally coupons for 15 percent off the retail price. This is illustrative of a process called:

A group of products recalled by consumers as sharing some attribute or quality are called:

Marketers attempting to condition a particular association must ensure that the consumers they have targeted will be exposed to the stimulus a sufficient number of times without reaching:

What is stimulus generalization and why it important to marketers?

Identify the three components of the memory system.

The beer company chose to advertise during a TV drama because of all of the following EXCEPT:

Deliteful Donuts mentions its main competitor in its ads. This can result in:

Licensing is one form of stimulus generalization applied to marketing strategy.

The market researcher showed Chuck five ads for a new product. Chuck,wanting to please the researcher,agreed that he had seen four of the ads,even though 2 of them were bogus ads. This is an example of:

Define stimulus discrimination. Why it is important to marketers?

According to the definition of learning,how could a researcher ever show that learning had taken place in a subject?

What are the three methods used in instrumental conditioning? Provide an example of each.

Variable reinforcements result in behaviour that is more difficult to extinguish than that reinforced by fixed schedules. Why? Give an example.

In the information-processing approach to memory,________ refers to how the mind accesses information.

An Introduction to Consumer Behaviour

Perception

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

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Exam 3: Learning and Memory

With respect to the information-processing approach to memory formulation,in the ________ stage,information is entered in a way the system will recognize.

What is an associative network model?

The two basic measures of advertising impact used in the industry are:

People apparently do process at least some information in an automatic,passive way,which is a condition that has been termed:

________ refers to a relatively permanent change in behaviour that is caused by experience.

What is nostalgia? How do marketers use nostalgia?

During the first three months after their launch of a new peanut butter product,a company uses a successive series of techniques such as give-aways,supermarket demonstration and tastings,and finally coupons for 15 percent off the retail price. This is illustrative of a process called:

A group of products recalled by consumers as sharing some attribute or quality are called:

Marketers attempting to condition a particular association must ensure that the consumers they have targeted will be exposed to the stimulus a sufficient number of times without reaching:

What is stimulus generalization and why it important to marketers?

Identify the three components of the memory system.

The beer company chose to advertise during a TV drama because of all of the following EXCEPT:

Deliteful Donuts mentions its main competitor in its ads. This can result in:

Licensing is one form of stimulus generalization applied to marketing strategy.

The market researcher showed Chuck five ads for a new product. Chuck,wanting to please the researcher,agreed that he had seen four of the ads,even though 2 of them were bogus ads. This is an example of:

Define stimulus discrimination. Why it is important to marketers?

According to the definition of learning,how could a researcher ever show that learning had taken place in a subject?

What are the three methods used in instrumental conditioning? Provide an example of each.

Variable reinforcements result in behaviour that is more difficult to extinguish than that reinforced by fixed schedules. Why? Give an example.

In the information-processing approach to memory,________ refers to how the mind accesses information.

An Introduction to Consumer Behaviour

Perception

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters