Exam 4: Motivation and Affect

A technique called ________ scours the social media universe to collect and analyze the words people use when they describe a specific product or company.

The term mood congruency refers to the fact that:

If a marketer wants to increase involvement from their consumers,one of the best ways is to actually get them involved in the information process. One way of doing this is through:

When Carlos considers automobile purchases,he almost always ends up choosing high horsepower "muscle" cars. This is most likely linked to a/an:

Name and describe the five levels of Maslow's hierarchy of needs.

Consumers may seek products that emphasize objective tangible attributes to satisfy certain utilitarian needs.

When Hilary bought a pair of shoes for work,she went through a different process than when she bought shoes for her sister's wedding. This is an example of:

A goal has ________,which means it can be positive or negative.

There are a variety of need states or need forms described in the text. Characterize and discuss biogenic needs,psychogenic needs,utilitarian needs,and hedonic needs.

Which of the following is an example of marketers using positive affect to highlight product benefits?

A Samsung commercial shows people lining up for the new upcoming iPhone. Other people with the Samsung phone come up to the line and show them features that Samsung has that the rival phone does not. What emotion is this commercial attempting to convey?

The anticipation of achieving desirable outcomes "drives" us and is the major tenet of drive theory.

What is meant by the term "discrete emotions?" Provide definitions for two discrete emotions and explain how each emotion is relevant in a marketing context.

Those people who strongly value personal accomplishment are said to have a need for power.

The type of information processing that will occur depends upon the consumers' level of involvement. Which type of information processing are consumers using when they make extensive comparisons of product claims with their existing knowledge,weighing the alternatives?

Ryan and Jo were talking about which car was the better buy for their daily travel to and from work. Ryan wants the status of driving a Porsche while Jo says he thinks a Honda is a more practical choice. The particular form of consumption which would satisfy their needs is a/an:

Research on material versus experiential purchases suggests that:

What is meant by the term "self-actualization"? Give an example of a marketing context where this is used.

A commercial for Childrens' Christian Fund shows a series of images of thin and malnourished children from Africa. What emotion is this ad trying to induce on the part of the audience?

Janelle believes that having luxurious products is the secret to happiness. Given what you know about happiness,what would you tell her?