Exam 4: Motivation and Affect

An anti-smoking advertisement states that smoking in the car while taking your children to school can cause second-hand smoke to affect your children,and shows a picture of two children with innocent expressions on their faces. What emotion is this ad trying to convey to the audience?

Provide an example of how products help consumers with goal fulfillment.

What is one way in which marketers take advantage of negative consumer mood states?

Describe the different types of consumer involvement.

What is meant by the term "affect"? What are three distinct ways marketers can use affect?

Describe the lowest level of needs in Maslow's hierarchy.

At work,Olivia is highly motivated by praise from her boss and coworkers. This type of motivation is accounted for by:

Emotions tend to be more intense than moods and are often related to a specific triggering event.

When Toyota developed the Prius,it focused on offering customers all of the positive benefits of their current models such as reliability and a good price,but it also was able to reduce consumer concerns about a car's negative impact on the environment. In other words,the marketing managers were able to resolve a/an ________ conflict.

As the marketing manager for Dodge Durango (a large sport utility vehicle),you have been asked to identify what types of "motivational conflict" might arise on the part of consumers considering purchasing a Dodge Durango vehicle. Identify and explain the three possible motivational conflicts that might arise in this context. Explain how you might resolve each conflict as the marketing manager.

In terms of SMART goal setting,"T" stands for:

________ is a mental state of well-being characterized by positive emotions.

In terms of SMART goal setting,"M" stands for:

Juan,a high school student in Montreal,likes McDonald's so much that he had a special pin made for him that says "I like McDonald's better than anyone." He is seen wearing this pin constantly. This is an example of:

What is motivation?

Evaluations are:

List and define the three types of motivational conflicts.

Ethan wants to purchase a car that is sporty,but he is worried about its impact on the environment. What type of motivational conflict is he likely experiencing?

Ray was starting to feel hungry. He checked the clock and it was almost time for his lunch break. Just then he received a text form his favourite deli letting him know of the daily special. This is an example of:

Research on happiness suggests that: