Question 1

What is one way in which marketers take advantage of positive consumer mood states?

Accepted Answer

Students can provide different answers,s

Question 2

In terms of SMART goal setting,"S" stands for:

Accepted Answer

A)  simple. 
B)  specific. 
C)  satisfy. 
D)  successive. 
A)  simple. 
B)  specific. 
C)  satisfy. 
D)  successive.

Question 3

Research on happiness throughout the lifespan suggests that:

Accepted Answer

A)  younger people are more likely to associate happiness with excitement. 
B)  younger people are more likely to focus on the importance of material goods in bringing happiness. 
C)  younger people prefer hedonic purchases. 
D)  older people are more likely to focus on the importance of material products in bringing happiness. 
A)  younger people are more likely to associate happiness with excitement. 
B)  younger people are more likely to focus on the importance of material goods in bringing happiness. 
C)  younger people prefer hedonic purchases. 
D)  older people are more likely to focus on the importance of material products in bringing happiness.

Question 4

When Lululemon monitors consumers' emotional reactions to its products on Twitter,it is engaging in:

Accepted Answer

A)  data scouring. 
B)  a sentiment analysis. 
C)  mood monitoring. 
D)  valence reporting. 
A)  data scouring. 
B)  a sentiment analysis. 
C)  mood monitoring. 
D)  valence reporting.

Question 5

Jasmine bought a new Linda Lundstrom coat for both style and warmth. Based on this information,which of the following statements is correct?

Accepted Answer

A)  By purchasing the coat, Jasmine was only satisfying her utilitarian needs. 
B)  By purchasing the coat, Jasmine was only satisfying her hedonic needs. 
C)  By purchasing the coat, Jasmine was satisfying her utilitarian and hedonic needs. 
D)  By purchasing the coat, Jasmine was not satisfying any needs because people cannot satisfy needs, only wants. 
A)  By purchasing the coat, Jasmine was only satisfying her utilitarian needs. 
B)  By purchasing the coat, Jasmine was only satisfying her hedonic needs. 
C)  By purchasing the coat, Jasmine was satisfying her utilitarian and hedonic needs. 
D)  By purchasing the coat, Jasmine was not satisfying any needs because people cannot satisfy needs, only wants.

Question 6

Describe the top level of needs in Maslow's hierarchy.

Accepted Answer

The top level is self-actualization. Thi

Question 7

Which element below is an example of message-response involvement?

Accepted Answer

A)  mass customization 
B)  SMART 
C)  valences 
D)  spectacles 
A)  mass customization 
B)  SMART 
C)  valences 
D)  spectacles

Question 8

Emily has narrowed down her search to two prom dresses. Each of the dresses is unique and has desirable qualities,but she can only choose one of the dresses. Describe the type of motivational conflict she is likely experiencing.

Accepted Answer

This is an example of an approach-approa

Question 9

Certain clubs have limited membership and long waiting lists,and convey status. Membership in such clubs can satisfy which needs?

Accepted Answer

A)  self-actualization 
B)  ego 
C)  belongingness 
D)  safety 
A)  self-actualization 
B)  ego 
C)  belongingness 
D)  safety

Question 10

What is sentiment analysis and how is it related to social media?

Accepted Answer

Sentiment analysis is a process that sco

Question 11

Eli isn't happy. He wishes that he didn't have to take the bus to school and that he had a BMW like his friend Jonathan. Eli is experiencing:

Accepted Answer

A)  jealousy. 
B)  embarrassment. 
C)  anger. 
D)  envy. 
A)  jealousy. 
B)  embarrassment. 
C)  anger. 
D)  envy.

Question 12

People are born with needs for certain elements that are necessary to maintain life: food,water,air,and shelter. These needs are called:

Accepted Answer

A)  a priori needs. 
B)  biogenic needs. 
C)  psychogenic needs. 
D)  actualization needs. 
A)  a priori needs. 
B)  biogenic needs. 
C)  psychogenic needs. 
D)  actualization needs.

Question 13

What is the difference between utilitarian and hedonic needs?

Accepted Answer

Needs may be utilitarian (a desire to ac

Question 14

Maslow's hierarchy of needs has flexibility in that higher levels can be attained before lower levels.

Accepted Answer

A) True 
 B)False

Question 15

A want is:

Accepted Answer

A)  determined by its strength. 
B)  instinctive or inborn. 
C)  an ideal comparison point for the consumer's actual purchase decisions. 
D)  the particular way in which a need is satisfied, usually determined by a person's culture and experiences. 
A)  determined by its strength. 
B)  instinctive or inborn. 
C)  an ideal comparison point for the consumer's actual purchase decisions. 
D)  the particular way in which a need is satisfied, usually determined by a person's culture and experiences.

Question 16

Cachet perfume has used the advertising copy theme of "as individual as you are," which appeals to a consumer's need to assert one's individual identity,a need termed:

Accepted Answer

A)  the need for self-actualization. 
B)  the need for advancement. 
C)  the need for uniqueness. 
D)  the need for leadership. 
A)  the need for self-actualization. 
B)  the need for advancement. 
C)  the need for uniqueness. 
D)  the need for leadership.

Question 17

The valence of a goal is only negative when a person experiences an approach-avoidance conflict.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is NOT one of the levels of Maslow's hierarchy of needs?

Accepted Answer

A)  safety 
B)  self-actualization 
C)  materialism 
D)  self-esteem 
A)  safety 
B)  self-actualization 
C)  materialism 
D)  self-esteem

Question 19

What is the relationship between a drive,a need,and a want? Use an example.

Accepted Answer

Examples may vary.
- A drive is the degr

Question 20

Why could it be argued that the purchase of a car can satisfy more than one of Maslow's needs?

Accepted Answer

A car purchase has the ability to satisf

What is one way in which marketers take advantage of positive consumer mood states?

In terms of SMART goal setting,"S" stands for:

Research on happiness throughout the lifespan suggests that:

When Lululemon monitors consumers' emotional reactions to its products on Twitter,it is engaging in:

Jasmine bought a new Linda Lundstrom coat for both style and warmth. Based on this information,which of the following statements is correct?

Describe the top level of needs in Maslow's hierarchy.

Which element below is an example of message-response involvement?

Emily has narrowed down her search to two prom dresses. Each of the dresses is unique and has desirable qualities,but she can only choose one of the dresses. Describe the type of motivational conflict she is likely experiencing.

Certain clubs have limited membership and long waiting lists,and convey status. Membership in such clubs can satisfy which needs?

What is sentiment analysis and how is it related to social media?

Eli isn't happy. He wishes that he didn't have to take the bus to school and that he had a BMW like his friend Jonathan. Eli is experiencing:

People are born with needs for certain elements that are necessary to maintain life: food,water,air,and shelter. These needs are called:

What is the difference between utilitarian and hedonic needs?

Maslow's hierarchy of needs has flexibility in that higher levels can be attained before lower levels.

A want is:

Cachet perfume has used the advertising copy theme of "as individual as you are," which appeals to a consumer's need to assert one's individual identity,a need termed:

The valence of a goal is only negative when a person experiences an approach-avoidance conflict.

Which of the following is NOT one of the levels of Maslow's hierarchy of needs?

What is the relationship between a drive,a need,and a want? Use an example.

Why could it be argued that the purchase of a car can satisfy more than one of Maslow's needs?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 4: Motivation and Affect

What is one way in which marketers take advantage of positive consumer mood states?

In terms of SMART goal setting,"S" stands for:

Research on happiness throughout the lifespan suggests that:

When Lululemon monitors consumers' emotional reactions to its products on Twitter,it is engaging in:

Jasmine bought a new Linda Lundstrom coat for both style and warmth. Based on this information,which of the following statements is correct?

Describe the top level of needs in Maslow's hierarchy.

Which element below is an example of message-response involvement?

Emily has narrowed down her search to two prom dresses. Each of the dresses is unique and has desirable qualities,but she can only choose one of the dresses. Describe the type of motivational conflict she is likely experiencing.

Certain clubs have limited membership and long waiting lists,and convey status. Membership in such clubs can satisfy which needs?

What is sentiment analysis and how is it related to social media?

Eli isn't happy. He wishes that he didn't have to take the bus to school and that he had a BMW like his friend Jonathan. Eli is experiencing:

People are born with needs for certain elements that are necessary to maintain life: food,water,air,and shelter. These needs are called:

What is the difference between utilitarian and hedonic needs?

Maslow's hierarchy of needs has flexibility in that higher levels can be attained before lower levels.

A want is:

Cachet perfume has used the advertising copy theme of "as individual as you are," which appeals to a consumer's need to assert one's individual identity,a need termed:

The valence of a goal is only negative when a person experiences an approach-avoidance conflict.

Which of the following is NOT one of the levels of Maslow's hierarchy of needs?

What is the relationship between a drive,a need,and a want? Use an example.

Why could it be argued that the purchase of a car can satisfy more than one of Maslow's needs?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters