Exam 8: Writing Routine and Positive Messages

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Which of the following would be the best opening for a routine request?

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The best opening for a positive message includes the single most important information you need to give the audience.

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When making a direct request,you should state what you want in the first sentence or two and then follow with an explanation.

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How have the Internet and social media changed the way many companies use news releases?

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Messages of ________ express sympathy.

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When closing a direct request,you should

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The body of a positive message is a good place to use ________,assuring the customer of the wisdom of his or her purchase selection.

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You're preparing an internal blog posting providing information on this year's annual company picnic.The message is generally positive,but you need to say that-unlike past picnics-the event will not be catered.What approach is best for conveying negative information such as this in the context of a positive message?

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If you request a recommendation from a person you haven't had contact with recently,you should

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Even when you grant a dissatisfied customer's request for adjustment,he or she will most likely not return to your business.

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Requests sent to individuals outside your organization should be more formal than those sent internally.

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In requesting an adjustment,asking the company to make an assessment and then advise you on how the situation could be fixed

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If you are sending an informative memo to employees about policy statements or procedural changes,you should

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In recommendation letters,comparing the candidate's potential to that of his or her peers

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When making a claim or requesting an adjustment,your close should usually

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List four guidelines to follow in preparing the opening of a routine request in the direct format.

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In a positive message,the main idea is presented

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When responding to a customer complaint about one of your company's services,you should

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In today's electronic media environment,handwritten thank-you notes

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If you have mildly disappointing information to deliver as part of a positive message,you should

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