Question 1

In the context of consumption and consumer behavior, costs involve more than just the monetary price of the product.

Accepted Answer

A) True 
 B)False

Question 2

Unlike cognitive psychology, social psychology:

Accepted Answer

A)  is not relevant to consumer behavior. 
B)  is not concerned with thoughts and feelings. 
C)  focuses on people's behavior in a group. 
D)  focuses on information processing. 
A)  is not relevant to consumer behavior. 
B)  is not concerned with thoughts and feelings. 
C)  focuses on people's behavior in a group. 
D)  focuses on information processing.

Question 3

Unlike qualitative research, quantitative data are not researcher dependent.

Accepted Answer

A) True 
 B)False

Question 4

Describe the two common interpretative orientations in the study of consumer behavior (CB).

Accepted Answer

Answers will vary. Two common interpreta

Question 5

A company with a customer orientation will most likely:

Accepted Answer

A)  prioritize making the production process as efficient and economical as possible. 
B)  prioritize consumer value and satisfaction above all other concerns. 
C)  focus primarily on using the mass media approach to reach consumers. 
D)  emphasize on serving customers while incurring minimum costs. 
A)  prioritize making the production process as efficient and economical as possible. 
B)  prioritize consumer value and satisfaction above all other concerns. 
C)  focus primarily on using the mass media approach to reach consumers. 
D)  emphasize on serving customers while incurring minimum costs.

Question 6

_____ recognizes that customer desires are recurring and that a single purchase act may be only one touchpoint in an ongoing series of interactions with a customer.

Accepted Answer

A)  Call to action marketing 
B)  Close range marketing 
C)  Stakeholder marketing 
D)  Relationship marketing 
A)  Call to action marketing 
B)  Close range marketing 
C)  Stakeholder marketing 
D)  Relationship marketing

Question 7

Neuroscience studies suggest that when consumers think about enjoying some of their favorite foods, their brains are comparatively less active than when they actually eat the food.

Accepted Answer

A) True 
 B)False

Question 8

_____ is a field of study that involves the interpretation of relationships between consumers and the things they purchase, the products they own, and the activities in which they participate.

Accepted Answer

A)  Economics 
B)  Cognitive psychology 
C)  Anthropology 
D)  Statistics 
A)  Economics 
B)  Cognitive psychology 
C)  Anthropology 
D)  Statistics

Question 9

Which of the following methods is an example of quantitative research?

Accepted Answer

A)  A case study 
B)  An interpretative phenomenological analysis 
C)  A clinical interview 
D)  A multivariate statistical analysis 
A)  A case study 
B)  An interpretative phenomenological analysis 
C)  A clinical interview 
D)  A multivariate statistical analysis

Question 10

_____ represents the process by which consumers use goods, services, or ideas and transform the experience into value.

Accepted Answer

A)  Consumption 
B)  Cost conversion 
C)  Benefits conversion 
D)  Expenditure 
A)  Consumption 
B)  Cost conversion 
C)  Benefits conversion 
D)  Expenditure

Question 11

The international focus of today's modern company places a greater demand on consumer behavior (CB) research.

Accepted Answer

A) True 
 B)False

Question 12

Clark, a college student, was hired by a consumer research firm to help a pizza joint learn more about a consumer segment comprising college students. His job entailed observing what factors influenced students to decide when to order pizza and where to order it from. Clark learned from his observations that most students liked Italian dips with their pizza. This led the pizza joint to advertise and offer free Italian dips with all its orders. Which of the following research techniques did the pizza joint use in the given scenario?

Accepted Answer

A)  Ethnography 
B)  Phenomenology 
C)  Quantitative research 
D)  Predictive analytics 
A)  Ethnography 
B)  Phenomenology 
C)  Quantitative research 
D)  Predictive analytics

Question 13

Which of the following statements is true of the stakeholder marketing orientation?

Accepted Answer

A)  Firms with this type of orientation recognize that more than just the buyer and seller are involved in the marketing process. 
B)  It is a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns. 
C)  It stresses solely on the need to monitor and understand competitor actions and to communicate this information throughout the organization. 
D)  Firms with this type of orientation innovate primarily to make the production process as efficient and economical as possible. 
A)  Firms with this type of orientation recognize that more than just the buyer and seller are involved in the marketing process. 
B)  It is a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns. 
C)  It stresses solely on the need to monitor and understand competitor actions and to communicate this information throughout the organization. 
D)  Firms with this type of orientation innovate primarily to make the production process as efficient and economical as possible.

Question 14

Briefly discuss relationship marketing and its significance.

Accepted Answer

Answers will vary. Relationship marketin

Question 15

In most of the Western world, notable demographic trends have shaped consumer behavior (CB) patterns greatly over the past quarter century or so.

Accepted Answer

A) True 
 B)False

Question 16

A consumer research study conducted by Visual Effects Inc. analyzed factors such as age, income, and the stage of family life cycle to predict the likelihood of consumers purchasing a 3-D television. Data was collected from 3,000 consumers using a structured questionnaire. Which type of research does the given scenario represent?

Accepted Answer

A)  Qualitative research 
B)  Ethnographic research 
C)  Quantitative research 
D)  Phenomenological research 
A)  Qualitative research 
B)  Ethnographic research 
C)  Quantitative research 
D)  Phenomenological research

Question 17

Which of the following is an effect of consumers never being satisfied?

Accepted Answer

A)  Companies are not able to grow and flourish. 
B)  Companies hire more people and raise income levels throughout the economy. 
C)  Companies incur losses and consequently need to downsize their operations. 
D)  Companies find it impossible to meet the consumers' demands. 
A)  Companies are not able to grow and flourish. 
B)  Companies hire more people and raise income levels throughout the economy. 
C)  Companies incur losses and consequently need to downsize their operations. 
D)  Companies find it impossible to meet the consumers' demands.

Question 18

A need is a specific desire that spells out a way a consumer can go about addressing a recognized want.

Accepted Answer

A) True 
 B)False

Question 19

In the basic consumption process, the realization of a need creates a want.

Accepted Answer

A) True 
 B)False

Question 20

An understanding of consumer behavior (CB) can translate into better public policy for governments.

Accepted Answer

A) True 
 B)False

In the context of consumption and consumer behavior, costs involve more than just the monetary price of the product.

Unlike cognitive psychology, social psychology:

Unlike qualitative research, quantitative data are not researcher dependent.

Describe the two common interpretative orientations in the study of consumer behavior (CB).

A company with a customer orientation will most likely:

_____ recognizes that customer desires are recurring and that a single purchase act may be only one touchpoint in an ongoing series of interactions with a customer.

Neuroscience studies suggest that when consumers think about enjoying some of their favorite foods, their brains are comparatively less active than when they actually eat the food.

_____ is a field of study that involves the interpretation of relationships between consumers and the things they purchase, the products they own, and the activities in which they participate.

Which of the following methods is an example of quantitative research?

_____ represents the process by which consumers use goods, services, or ideas and transform the experience into value.

The international focus of today's modern company places a greater demand on consumer behavior (CB) research.

Which of the following statements is true of the stakeholder marketing orientation?

Briefly discuss relationship marketing and its significance.

In most of the Western world, notable demographic trends have shaped consumer behavior (CB) patterns greatly over the past quarter century or so.

Which of the following is an effect of consumers never being satisfied?

A need is a specific desire that spells out a way a consumer can go about addressing a recognized want.

In the basic consumption process, the realization of a need creates a want.

An understanding of consumer behavior (CB) can translate into better public policy for governments.

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 1: What is CB and Why Should I Care?

In the context of consumption and consumer behavior, costs involve more than just the monetary price of the product.

Unlike cognitive psychology, social psychology:

Unlike qualitative research, quantitative data are not researcher dependent.

Describe the two common interpretative orientations in the study of consumer behavior (CB).

A company with a customer orientation will most likely:

_____ recognizes that customer desires are recurring and that a single purchase act may be only one touchpoint in an ongoing series of interactions with a customer.

Neuroscience studies suggest that when consumers think about enjoying some of their favorite foods, their brains are comparatively less active than when they actually eat the food.

_____ is a field of study that involves the interpretation of relationships between consumers and the things they purchase, the products they own, and the activities in which they participate.

Which of the following methods is an example of quantitative research?

_____ represents the process by which consumers use goods, services, or ideas and transform the experience into value.

The international focus of today's modern company places a greater demand on consumer behavior (CB) research.

Which of the following statements is true of the stakeholder marketing orientation?

Briefly discuss relationship marketing and its significance.

In most of the Western world, notable demographic trends have shaped consumer behavior (CB) patterns greatly over the past quarter century or so.

Which of the following is an effect of consumers never being satisfied?

A need is a specific desire that spells out a way a consumer can go about addressing a recognized want.

In the basic consumption process, the realization of a need creates a want.

An understanding of consumer behavior (CB) can translate into better public policy for governments.

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters