Exam 8: Group and Interpersonal Influence

In the context of social power, members must have the desire to establish membership in the group in order for the power base to be effective.

Barrum Owners is a group that consists of people who own Barrum motorbikes. The members of the group meet every month for members-only rides and other events. The group also has online forums where the members hold discussions. Given the information, Barrum Owners is an example of a(n) _____.

Carbund is a professional medical fraternity. Individuals have to meet certain criteria to become a member of the group. The national association outlines the activities that the members are expected to perform. Given the information, Carbund is an example of a(n) _____.

In the context of household purchase roles, the early adopter is the person who actually uses the product under consideration.

Derrick, an active member of Animal Lovers Club, is against the killing of animals for food. He does not want to be part of either a meat-lovers' club or any group with a history of cruelty toward animals. In the given scenario, meat-lovers' clubs are an example of a(n) _____.

Janice wants to throw a big party to celebrate her 21st birthday. As her sister Melanie is a professional event planner, she asks Melanie to do all the arrangements for the party. Which of the following types of social power does Janice's sister exercise over her?

Cuidado, a nonprofit organization that focuses on caring for the elderly, encourages its members to do as much as possible for the welfare of old people. At the end of each year, one individual is voted as the "Care Member of the Year." The member also receives a free holiday package for two. Which of the following types of group influence most likely motivates the members of Cuidado to care for the elderly?

Barbara is an active member of her church. She is the choir director and the youth program director. Barbara loves both roles and relates with almost all the other members. She is also the spokesperson of the church's social welfare group. The given scenario illustrates _____.

The _____ consists of three or more generations of family members.

Early adopter consumers tend to be somewhat older than members of other groups and have lower levels of education and spending power.

Discuss positive and negative word-of-mouth (WOM).

The consumer doppelganger effect is illustrated when mothers mimic their daughters' identities through clothing and fashion choice.

Traffic Followers, a group that promotes road safety, has a strict code of penalizing members who violate traffic rules. In some cases, nonconformity can result in expulsion from the group. The given scenario is an example of a group exercising _____ over its members.

In collectivist cultures, more focus is placed on the nuclear family.

Ruth keeps account of her family's expenses. She keeps track of the entire family's needs and discusses with other family members about what products need to be bought. She realizes that the family requires a bigger refrigerator and discusses this with her parents. She collects information about refrigerators from various brands so that her parents can make an informed decision. In the given scenario, Ruth plays the role of the _____ in the household purchase process.

Beth has been searching for the right sunscreen lotion for her skin type. She tries a few brands, but none of them suit her sensitive skin. When Beth finally finds the right sunscreen, she makes it a point to tell all her close friends about how good the product is. The given scenario is an example of _____.

Jane is a tomboy and aspires to become a mechanic. She wants nothing to do with her friends' fashion club. In the given scenario, Jane considers this club to be an aspirational group.

Harold is the president of a local tennis club. The club's rules dictate that the club members devote a required number of hours per day to practice. The club members also have to follow a strict uniform code. Any form of nonconformity with the rules would lead to the suspension of membership. Which of the following types of social power does Harold, as the president of the club, exercise over the members of the club?

Consumers who spread information about all types of products and services that are available in the marketplace are called _____.

What are reference groups? Describe primary and secondary groups.