Exam 8: Group and Interpersonal Influence

Patrick graduated from college with a bachelor's degree in business administration. He decides to stay with his parents in order to save money and pay off his student loan. In the given scenario, Patrick is an example of a _____.

A product life cycle is a description of the life of a product from the time an early adopter buys it to the time when a laggard perceives the need to buy it.

Word-of-mouth (WOM) is affected in large part by the perceived value that consumers receive from products and services.

Anti-brand communities are communities in which members spread negative information about companies and products to other users.

The traditional household life cycle (HLC) segments families into groups based on the number of dependent children and their consumption capacities.

Jane does not like to buy expensive clothes. However, when she is out shopping with her colleagues who regularly splurge on luxury brands, she ends up buying expensive clothes to impress them. The given scenario illustrates the individual difference variable of _____.

The Bellane Heart Association is an organization that promotes cardiac care. It organizes various awareness programs for the public. Well-known and reputed cardiologists provide information on how to prevent heart diseases during these programs. Which of the following does the Bellane Heart Association have in the domain of cardiac care?

Peer pressure experiences are restricted to the childhood and adolescent phases of a consumer's life.

_____ occurs naturally when consumers truly enjoy a product or service and they want to share their experiences with others.

Stacy signed up her daughters for Brownie Girl Scouts a few months back. Since then, she has noticed a positive change in her daughters' attitudes. Her daughters have become much more disciplined and responsible. Stacy feels that this change has been brought about by the Brownie Girl Scouts group. In this case, the attitude change in Stacy's daughters can be attributed to _____.

Social networking has primarily become a desktop computer activity.

What is viral marketing?

_____ uses online technologies to facilitate word-of-mouth by having consumers spread marketing messages through their online connections.

Richard is a famous tennis player. He dreams of winning all four major worldwide tennis tournaments so that he can be one of the few players who have achieved this record. This group of record holders is an example of a(n) _____.

Gayard Ballet, a ballet group, has both experienced and inexperienced dancers. New members often emulate the attitudes and behaviors of the experienced members as they consider them their role models. This strengthens the bond between the group members. The given scenario illustrates _____.

Gaining acceptance into a group provides value for consumers directly by satisfying their need for belonging.

Families with a traditional sex role orientation (SRO) believe in a democratic approach to making purchase decisions.

Social networks are websites that facilitate online social networking.

_____ is a measure of the strength of connection between members in a group.

Explain how marketing information is spread through social media. Why must marketers be mindful of negative word-of-mouth (WOM)?