Exam 8: Group and Interpersonal Influence

Abigail joins Unite for Animals, a nonprofit organization that works for the welfare and ethical treatment of animals. She joins the organization because she strongly believes in the group's cause of helping animals. She even chooses to become a vegetarian because of her belief in the group's vision for animal welfare. Which of the following types of group influence does Unite for Animals exert on Abigail?

Fred is a 45-year-old man. He has an analog television without a satellite connection. His savings are low. Therefore, he does not wish to switch to a digital television until the old one breaks down. Which of the following adopter categories best describes Fred?

In the context of household purchase roles, the decision maker is the person who makes the final decision regarding product purchase or nonpurchase.

In the context of adopter categories, late majority consumers and laggards tend to be more cautious about buying new products than members of other groups, and they wait to buy the latest innovations.

Describe market mavens and surrogate consumers.

A(n) _____ is a group that has no membership or application requirements, and codes of conduct may be nonexistent.

Studies reveal that consumers who are particularly susceptible to interpersonal influence are more likely to value conspicuous items.

Families that consist of previously married spouses and their children are known as _____.

Utilitarian influence of groups is limited to the younger age group or demographic profile.

Jeremy is a ten-year-old boy. His parents drop him to school every day. They now feel that he is old enough to go to school by himself and decide to buy him a bicycle. His parents take him to various bicycle stores to choose a bicycle for him. In the context of household purchase roles, Jeremy is the _____.

Jen makes handmade soaps and sells them at farmers' markets every Sunday. She wants her business to grow, so her husband decides to help her. They start a website to showcase the soaps. Jen's husband also praises her products using a fake identity on various online forums. In the given scenario, Jen's husband is using the tactic of _____.

Felicity is a 15-year-old girl. She lives in a big house with her parents and her two younger siblings. Her aunt, her paternal grandparents, and her great-grandmother also live with her family. Family chores are divided among the members of the family so that everybody can contribute to the household. The given scenario exemplifies a(n) _____.

Consumers are less likely to spread word-of-mouth when a product is particularly relevant to their own self-concept and when they are highly involved with the product category.

Consumer socialization is the process through which young consumers develop attitudes and learn skills that help them function in the marketplace.

Every year, The Sprinters' Club, a club for athletes, chooses one athlete among its members and declares him or her the "Outstanding Athlete of the Year." The title is based solely on performance, and all members vie for it. The power of the club to bestow this title on one of its members is an example of _____.

Rex always wears clothes from luxury brands to work, but he is not concerned about the brands of clothes he wears at home. Rex is most likely to have a low score on the susceptibility to interpersonal influence scale.

Andy aspires to play for his college football team. He attends the team's trials and works hard to maintain his fitness and stamina. In this case, being a part of the team appeals to Andy's _____.

The informational influence of a group is particularly strong if the group is seen as being credible.

Families that have a traditional sex role orientation (SRO) believe that it is the responsibility of the women of the household to make large purchase decisions.

Explain the three types of reference group influence.