Exam 12: Decision Making I: Need Recognition and Search

Ben has a high-paying job, and he wants to buy an expensive car. However, he was raised in a family where spending on luxury is considered wasteful. Even though Ben wants to replace his old car with an expensive one, he is concerned about his parents' reaction to his purchase decision. In this case, Ben is concerned about the _____ associated with the purchase.

Which of the following is true of quality perceptions?

_____ is the risk associated with how other consumers will view a purchase.

Which of the following illustrates the behavioral influence decision-making perspective?

Brand loyalty occurs when a consumer simply buys a product repeatedly without any real attachment.

In habitual decision making, consumers select a product of any brand that offers the feature they are looking for.

Consumers who are more sensitive to the positive role of price tend to desire things with low prices.

Reward cards can be a successful method of rewarding loyalty even if consumers do not particularly value the product.

Laurie owns a Pluto X20 convertible. She has owned several other Pluto cars over the years. She has even convinced several family members and friends to buy Pluto automobiles. Recently, however, she had a bad service experience at a Pluto dealership. Nevertheless, she decides to purchase a Pluto Y20 for her daughter. In the given scenario, Laurie's engagement with Pluto automobiles best illustrates _____.

In the context of consumer search behavior, the size of the awareness set increases as external search proceeds.

Tom wants to buy a dishwasher. He consults his friends and looks online for good offers and sales. In the context of the activities included in the consumer decision-making process, Tom is engaged in _____.

The rational decision-making perspective is a recent approach to studying consumer decision making that sheds light on the reasons behind the irrational behavior of consumers.

Viman, an Indian, has been assigned to his company's London office. He realizes that he does not have suitable clothes for London's harsh winter. Which of the following activities in the consumer decision-making process does the given scenario illustrate?

The amount of search tends to decrease as consumers become older.

In the context of consumer behavior, internal search includes the retrieval of knowledge about products, services, and experiences that is stored in memory.

Which of the following statements is true of the amount of search performed by consumers during the decision-making process?

The situation in which consumers are presented with so many details and facts that they cannot assimilate them all is referred to as _____.

After a bad experience with Sunshine Cereals, John decides to never purchase that product. In this case, John has assigned Sunshine Cereals to the _____ within his awareness set.

The amount of involvement a consumer has with a product category has no bearing on the decision-making approach that is used by the consumer.

The perceived risk for a product or service remains the same across consumers and situations.