Question 1

Consumers do not always proceed through the activities found in the decision-making process in sequential fashion.

Accepted Answer

A) True 
 B)False

Question 2

Extended decision making occurs when there is a significant amount of purchase risk involved with the decision.

Accepted Answer

A) True 
 B)False

Question 3

Differentiate between ongoing searches and prepurchase search activities.

Accepted Answer

Answers will vary. In an ongoing search,

Question 4

Which of the following is true of limited decision making?

Accepted Answer

A)  It is often based on prior beliefs about products and their attributes. 
B)  It often involves extensive comparison between various brands. 
C)  It occurs when product involvement is high. 
D)  It occurs infrequently. 
A)  It is often based on prior beliefs about products and their attributes. 
B)  It often involves extensive comparison between various brands. 
C)  It occurs when product involvement is high. 
D)  It occurs infrequently.

Question 5

Explain search regret.

Accepted Answer

Answers will vary. The term search regre

Question 6

When consumers view a purchase as coming in the distant future, they are more sensitive to the negative role of price.

Accepted Answer

A) True 
 B)False

Question 7

The recognition of a need invariably triggers the other activities found in the decision-making process.

Accepted Answer

A) True 
 B)False

Question 8

Treyvon recently secured a promotion and a raise at work. He starts thinking about buying a house but wonders whether he can truly afford it. In this case, Treyvon is primarily considering the _____ associated with the purchase.

Accepted Answer

A)  financial risk 
B)  social risk 
C)  time risk 
D)  performance risk 
A)  financial risk 
B)  social risk 
C)  time risk 
D)  performance risk

Question 9

Which of the following is true of QR codes?

Accepted Answer

A)  They were unpopular because they provided irrelevant product information to consumers. 
B)  They were a type of visual recognition technology. 
C)  They were used to augment reality with simulations and voiceovers. 
D)  They were used by marketers to improve promotional conversion rates. 
A)  They were unpopular because they provided irrelevant product information to consumers. 
B)  They were a type of visual recognition technology. 
C)  They were used to augment reality with simulations and voiceovers. 
D)  They were used by marketers to improve promotional conversion rates.

Question 10

The total collection of all possible solutions to a recognized need is referred to as the _____ of alternatives.

Accepted Answer

A)  awareness set 
B)  universal set 
C)  inert set 
D)  evoked set 
A)  awareness set 
B)  universal set 
C)  inert set 
D)  evoked set

Question 11

Greg is planning to purchase a new truck. He wants to purchase the best one within his budget. He searches the Internet, consults his friends, and visits dealerships to learn more about different brands of trucks. He compares the features and the prices of the different trucks on a comparison shopping website. Which of the following decision-making perspectives best describes Greg's decision-making process?

Accepted Answer

A)  The experiential decision-making perspective 
B)  The rational decision-making perspective 
C)  The behavioral influence decision-making perspective 
D)  The affect-based decision-making perspective 
A)  The experiential decision-making perspective 
B)  The rational decision-making perspective 
C)  The behavioral influence decision-making perspective 
D)  The affect-based decision-making perspective

Question 12

Which of the following is true of the effect of the Internet on consumer search behavior?

Accepted Answer

A)  Consumers no longer have the ability to control information flow efficiently, and they get mired in information overload. 
B)  The ability to control information flow increases consumers' ability to remember information that is gathered. 
C)  The search process has become less enjoyable for consumers. 
D)  The search process has become more expensive and less productive for consumers. 
A)  Consumers no longer have the ability to control information flow efficiently, and they get mired in information overload. 
B)  The ability to control information flow increases consumers' ability to remember information that is gathered. 
C)  The search process has become less enjoyable for consumers. 
D)  The search process has become more expensive and less productive for consumers.

Question 13

Which of the following statements is true in the context of need recognition?

Accepted Answer

A)  Cognitive thought processes do not change the desired state. 
B)  Opportunity recognition involves changing the actual state. 
C)  Need recognition invariably triggers all the other activities found in the decision-making process. 
D)  Consumers do not satisfy all the needs as soon as they are recognized. 
A)  Cognitive thought processes do not change the desired state. 
B)  Opportunity recognition involves changing the actual state. 
C)  Need recognition invariably triggers all the other activities found in the decision-making process. 
D)  Consumers do not satisfy all the needs as soon as they are recognized.

Question 14

Consumers who perform ongoing searches are usually highly involved with the product category and seek information simply for enjoyment.

Accepted Answer

A) True 
 B)False

Question 15

Bill is a member of the Conway City Council. He wants to run for the position of mayor of Conway in the upcoming elections. The perceived state for which Bill aspires is called his _____.

Accepted Answer

A)  desired state 
B)  hypothetical state 
C)  actual state 
D)  ideal state 
A)  desired state 
B)  hypothetical state 
C)  actual state 
D)  ideal state

Question 16

Irene has been saving up and searching for the right house to buy. However, she feels disappointed because after spending an entire month researching and looking at a number of houses, she did not find the right one. The disappointment that Irene is experiencing can be best described by the term _____.

Accepted Answer

A)  bounded rationality 
B)  search regret 
C)  perceived risk 
D)  absolute threshold 
A)  bounded rationality 
B)  search regret 
C)  perceived risk 
D)  absolute threshold

Question 17

Fatima wants to purchase a house and has been viewing residential properties for the past two months. She has been searching for information on the Internet and consulting friends and family in order to arrive at a satisfactory decision. Which of the following decision-making approaches is Fatimah employing?

Accepted Answer

A)  The extended decision-making approach 
B)  The limited decision-making approach 
C)  The routine decision-making approach 
D)  The habitual decision-making approach 
A)  The extended decision-making approach 
B)  The limited decision-making approach 
C)  The routine decision-making approach 
D)  The habitual decision-making approach

Question 18

Don is browsing the Internet to gather information about high-definition DVD players. He wants to gift one to his mother on her birthday. Don's search is an example of a(n) _____.

Accepted Answer

A)  internal search 
B)  postpurchase search 
C)  ongoing search 
D)  prepurchase search 
A)  internal search 
B)  postpurchase search 
C)  ongoing search 
D)  prepurchase search

Question 19

Consumers generally consider only a small fraction of the actual number of problem solutions that are available.

Accepted Answer

A) True 
 B)False

Question 20

Value perceptions influence consumer decision-making activities.

Accepted Answer

A) True 
 B)False

Consumers do not always proceed through the activities found in the decision-making process in sequential fashion.

Extended decision making occurs when there is a significant amount of purchase risk involved with the decision.

Differentiate between ongoing searches and prepurchase search activities.

Which of the following is true of limited decision making?

Explain search regret.

When consumers view a purchase as coming in the distant future, they are more sensitive to the negative role of price.

The recognition of a need invariably triggers the other activities found in the decision-making process.

Treyvon recently secured a promotion and a raise at work. He starts thinking about buying a house but wonders whether he can truly afford it. In this case, Treyvon is primarily considering the _____ associated with the purchase.

Which of the following is true of QR codes?

The total collection of all possible solutions to a recognized need is referred to as the _____ of alternatives.

Which of the following is true of the effect of the Internet on consumer search behavior?

Which of the following statements is true in the context of need recognition?

Consumers who perform ongoing searches are usually highly involved with the product category and seek information simply for enjoyment.

Bill is a member of the Conway City Council. He wants to run for the position of mayor of Conway in the upcoming elections. The perceived state for which Bill aspires is called his _____.

Don is browsing the Internet to gather information about high-definition DVD players. He wants to gift one to his mother on her birthday. Don's search is an example of a(n) _____.

Consumers generally consider only a small fraction of the actual number of problem solutions that are available.

Value perceptions influence consumer decision-making activities.

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 12: Decision Making I: Need Recognition and Search

Consumers do not always proceed through the activities found in the decision-making process in sequential fashion.

Extended decision making occurs when there is a significant amount of purchase risk involved with the decision.

Differentiate between ongoing searches and prepurchase search activities.

Which of the following is true of limited decision making?

Explain search regret.

When consumers view a purchase as coming in the distant future, they are more sensitive to the negative role of price.

The recognition of a need invariably triggers the other activities found in the decision-making process.

Treyvon recently secured a promotion and a raise at work. He starts thinking about buying a house but wonders whether he can truly afford it. In this case, Treyvon is primarily considering the _____ associated with the purchase.

Which of the following is true of QR codes?

The total collection of all possible solutions to a recognized need is referred to as the _____ of alternatives.

Which of the following is true of the effect of the Internet on consumer search behavior?

Which of the following statements is true in the context of need recognition?

Consumers who perform ongoing searches are usually highly involved with the product category and seek information simply for enjoyment.

Bill is a member of the Conway City Council. He wants to run for the position of mayor of Conway in the upcoming elections. The perceived state for which Bill aspires is called his _____.

Don is browsing the Internet to gather information about high-definition DVD players. He wants to gift one to his mother on her birthday. Don's search is an example of a(n) _____.

Consumers generally consider only a small fraction of the actual number of problem solutions that are available.

Value perceptions influence consumer decision-making activities.

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters