Exam 8: Information Gathering and Processing in Retailing

Examples of the effective use of retail research are the use of focus groups to test hypotheses and the use of nonprobability samples.

An example of an exception report is ________.

Which statement concerning the Universal Product Code (UPC)is not correct?

The data collection role of retailers in a distribution channel has been facilitated by ________.

The procedure to gather,integrate,apply,and store information related to specific subject areas is referred to as ________.

The use of point-of-sale cash registers to study the number of products purchased in the average transaction illustrates ________.

a.Explain how the UPC has facilitated the data collection process for retailers. b.How has electronic data interchange improved channel cooperation among retailers and their suppliers?

Which of the following is not a survey?

Which type of consumer behavior can best be studied using observation?

In general,primary data collection is faster than secondary data collection.

A retailer can generate data on sales by cash versus credit,the average sale,and number of items purchased on the average shopping trip by examining ________.

The findings in nonprobability samples are more generalizable than those from probability samples.

A chain shoe retailer with 100 stores determined that its monthly sales were 12 percent below expectations on the basis of its retail plan.Which represents a clear statement of a topic to be studied in the problem (issue)definition stage of the marketing research process in retailing?

Apply the marketing research process in retailing to the question of how an antiques shop specializing in costly Tiffany lamps can increase its sales.Utilize each stage of the process in terms of information sought,evaluation of information,and interpretation of information.

An effective retail information system allows a retailer to foresee opportunities and to avoid crises.

Data generated through surveys,observation,experiments,and simulation to address the specific problem or issue under study are ________ data.

a.Under what conditions should a retailer use observation as a primary data source? b.What are the major advantages to the use of observation versus surveys as a retail research technique? c.What are the major disadvantages to the use of observation versus surveys as a retail research technique?

A drug store chain customarily sells items,such as nationally advertised film,batteries,and shampoo,at low cost in an attempt to increase store traffic and sales of other merchandise.It seeks to determine the percentage of shoppers that purchased any of these three goods who also bought at least $10 in additional goods on the same shopping trip.This can be determined through an analysis of ________.

All surveys involve some form of interviewing procedure.

A retailer seeks to conduct a survey.It is important that interviewer bias be minimized.The retailer should utilize which survey technique?