Question 1

In an effective retail distribution channel,information flows freely among suppliers,retailers,and final consumers.

Accepted Answer

A) True 
 B)False

Question 2

A retailer with 1,000 credit accounts has 50 with balances that are past due for over 45 days.How many accounts would be listed in the exception report?

Accepted Answer

A)  25 
B)  45 
C)  50 
D)  The answer cannot be determined based on the information provided. 
A)  25 
B)  45 
C)  50 
D)  The answer cannot be determined based on the information provided.

Question 3

The distinction between internal and external secondary data is based on the ________.

Accepted Answer

A)  purpose of the data collection process (past research or new research project) 
B)  focus of the data (company or industry) 
C)  firm collecting the data (government or commercial research house) 
D)  source of the data (within or outside the firm) 
A)  purpose of the data collection process (past research or new research project) 
B)  focus of the data (company or industry) 
C)  firm collecting the data (government or commercial research house) 
D)  source of the data (within or outside the firm)

Question 4

Databases can be generated by customer,vendor,and product category.

Accepted Answer

A) True 
 B)False

Question 5

Retailers and their suppliers regularly exchange information via their computers through the use of ________.

Accepted Answer

A)  retail information systems 
B)  electronic data interchange 
C)  data-base management 
D)  customer relationship marketing programs 
A)  retail information systems 
B)  electronic data interchange 
C)  data-base management 
D)  customer relationship marketing programs

Question 6

Which stage of the marketing research process in retailing is concerned with the development of a clear statement of the topic to be examined?

Accepted Answer

A)  recommendations 
B)  primary data collection 
C)  issue (problem) definition 
D)  implementation 
A)  recommendations 
B)  primary data collection 
C)  issue (problem) definition 
D)  implementation

Question 7

Design a survey instrument to be completed by a mystery shopper investigating the quality of an appliance retailer's sales force.

Accepted Answer

Sure! Here is a sample survey instrument

Question 8

Information is systematically gathered from respondents by communicating with them in a(n)________.

Accepted Answer

A)  observation 
B)  simulation 
C)  survey 
D)  experiment 
A)  observation 
B)  simulation 
C)  survey 
D)  experiment

Question 9

Which research technique is able to show cause and effect?

Accepted Answer

A)  survey 
B)  experiment 
C)  observation 
D)  simulation 
A)  survey 
B)  experiment 
C)  observation 
D)  simulation

Question 10

A retailer uses sophisticated software to evaluate large quantities to uncover emerging trends.This illustrates ________.

Accepted Answer

A)  data warehousing 
B)  data mining 
C)  experimentation 
D)  simulation 
A)  data warehousing 
B)  data mining 
C)  experimentation 
D)  simulation

Question 11

Ongoing studies are made available to many clients for a fee from ________.

Accepted Answer

A)  channel members 
B)  the U.S. federal government 
C)  the Business Periodicals Index 
D)  commercial research houses 
A)  channel members 
B)  the U.S. federal government 
C)  the Business Periodicals Index 
D)  commercial research houses

Question 12

The issue (problem)definition stage of the marketing research process in retailing seeks to clearly describe the research question.

Accepted Answer

A) True 
 B)False

In an effective retail distribution channel,information flows freely among suppliers,retailers,and final consumers.

A retailer with 1,000 credit accounts has 50 with balances that are past due for over 45 days.How many accounts would be listed in the exception report?

The distinction between internal and external secondary data is based on the ________.

Databases can be generated by customer,vendor,and product category.

Retailers and their suppliers regularly exchange information via their computers through the use of ________.

Which stage of the marketing research process in retailing is concerned with the development of a clear statement of the topic to be examined?

Design a survey instrument to be completed by a mystery shopper investigating the quality of an appliance retailer's sales force.

Information is systematically gathered from respondents by communicating with them in a(n)________.

Which research technique is able to show cause and effect?

A retailer uses sophisticated software to evaluate large quantities to uncover emerging trends.This illustrates ________.

Ongoing studies are made available to many clients for a fee from ________.

The issue (problem)definition stage of the marketing research process in retailing seeks to clearly describe the research question.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Exam 8: Information Gathering and Processing in Retailing

In an effective retail distribution channel,information flows freely among suppliers,retailers,and final consumers.

A retailer with 1,000 credit accounts has 50 with balances that are past due for over 45 days.How many accounts would be listed in the exception report?

The distinction between internal and external secondary data is based on the ________.

Databases can be generated by customer,vendor,and product category.

Retailers and their suppliers regularly exchange information via their computers through the use of ________.

Which stage of the marketing research process in retailing is concerned with the development of a clear statement of the topic to be examined?

Design a survey instrument to be completed by a mystery shopper investigating the quality of an appliance retailer's sales force.

Information is systematically gathered from respondents by communicating with them in a(n)________.

Which research technique is able to show cause and effect?

A retailer uses sophisticated software to evaluate large quantities to uncover emerging trends.This illustrates ________.

Ongoing studies are made available to many clients for a fee from ________.

The issue (problem)definition stage of the marketing research process in retailing seeks to clearly describe the research question.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters