Question 1

An effective retail information system should contain both continuous data and market research.

Accepted Answer

A) True 
 B)False

Question 2

a.Under what conditions should a retailer use experimentation as a primary data source?
b.What are major advantages to the use of experimentation in retail research?
c.What are major disadvantages to the use of experimentation in retail research?

Accepted Answer

a. Under what conditions should a retail

Question 3

Both small and large retailers can outsource their retail information system.

Accepted Answer

A) True 
 B)False

Question 4

An example of primary data to determine the effect of a 10 percent price increase in sales is information gathered from ________.

Accepted Answer

A)  trade association unpublished research 
B)  public data which is filed by competitors for federal agencies 
C)  company sales reports that list sales at different price intervals over time 
D)  an experiment in which company personnel monitor sales in matched pairs of stores where prices differ by 10 percent on a systematic basis 
A)  trade association unpublished research 
B)  public data which is filed by competitors for federal agencies 
C)  company sales reports that list sales at different price intervals over time 
D)  an experiment in which company personnel monitor sales in matched pairs of stores where prices differ by 10 percent on a systematic basis

Question 5

The assumption that past trends will continue in the future represents a retail strategy based on systematic research.

Accepted Answer

A) True 
 B)False

Question 6

Data that have already been gathered for purposes other than the problem or issue under study are ________.

Accepted Answer

A)  secondary data 
B)  primary data 
C)  marketing research data 
D)  marketing information systems data 
A)  secondary data 
B)  primary data 
C)  marketing research data 
D)  marketing information systems data

Question 7

A major characteristic of a retail information system is ________.

Accepted Answer

A)  its low cost 
B)  the use of competitor data 
C)  the use of verified data from government sources 
D)  its continuous nature 
A)  its low cost 
B)  the use of competitor data 
C)  the use of verified data from government sources 
D)  its continuous nature

Question 8

Channel cooperation has been impeded through electronic data interchange.

Accepted Answer

A) True 
 B)False

Question 9

Observation is an appropriate data collection technique to determine customer motivations and attitudes.

Accepted Answer

A) True 
 B)False

Question 10

The potential for interviewer bias is greatest in which survey technique?

Accepted Answer

A)  mail survey 
B)  observation 
C)  telephone survey 
D)  personal survey 
A)  mail survey 
B)  observation 
C)  telephone survey 
D)  personal survey

Question 11

A hotel chain found the following profile to exist for its guests: average stay is 2.7 nights,55 percent had a car with them,8 percent watched a pay-per-view television program,and 15 percent purchased a snack item from the in-room refrigerator.Which form of marketing research was the retailer utilizing?

Accepted Answer

A)  a retail information system 
B)  an experiment 
C)  simulation 
D)  observation 
A)  a retail information system 
B)  an experiment 
C)  simulation 
D)  observation

Question 12

A mystery shopper is a form of undisguised observation.

Accepted Answer

A) True 
 B)False

Question 13

Database information can come from both internal and external sources.

Accepted Answer

A) True 
 B)False

Question 14

Stores with very similar images on a semantic differential have average scores ________.

Accepted Answer

A)  near each other 
B)  on different scales 
C)  far from each other 
D)  on opposite scales 
A)  near each other 
B)  on different scales 
C)  far from each other 
D)  on opposite scales

Question 15

A major advantage of primary data is that the ________.

Accepted Answer

A)  study is inexpensive 
B)  methodology is conducted for the current study 
C)  data are readily available 
D)  data can always be collected by a single retailer 
A)  study is inexpensive 
B)  methodology is conducted for the current study 
C)  data are readily available 
D)  data can always be collected by a single retailer

Question 16

Under what conditions should a retailer utilize a personal survey? ...a telephone survey? … a mail survey?

Accepted Answer

A retailer should utilize a personal sur

Question 17

An application of data mining is ________.

Accepted Answer

A)  pilferage control 
B)  sales forecasting 
C)  micromarketing 
D)  mass marketing 
A)  pilferage control 
B)  sales forecasting 
C)  micromarketing 
D)  mass marketing

Question 18

An example of nonsystematic research in retailing,relating to the effect of a price rise on projected sales,is ________.

Accepted Answer

A)  evaluating sales of sweaters at different price levels in prior years 
B)  developing an educated "guess" as to demand for sweaters based on current weather conditions 
C)  interviewing consumers to determine their probability of purchasing sweaters at different prices 
D)  experimentation with different price levels in matched-pairs of stores 
A)  evaluating sales of sweaters at different price levels in prior years 
B)  developing an educated "guess" as to demand for sweaters based on current weather conditions 
C)  interviewing consumers to determine their probability of purchasing sweaters at different prices 
D)  experimentation with different price levels in matched-pairs of stores

Question 19

A major concern with a retailer's using internal secondary data as a source of information is the ________.

Accepted Answer

A)  high cost of permissions 
B)  credibility of the data source 
C)  data being misleading since it may focus on one time period 
D)  high cost of data collection 
A)  high cost of permissions 
B)  credibility of the data source 
C)  data being misleading since it may focus on one time period 
D)  high cost of data collection

Question 20

A major benefit to data warehousing is its ________.

Accepted Answer

A)  ability for data access and retrieval at multiple locations 
B)  low cost 
C)  continuously being updated 
D)  ease of use 
A)  ability for data access and retrieval at multiple locations 
B)  low cost 
C)  continuously being updated 
D)  ease of use

An effective retail information system should contain both continuous data and market research.

a.Under what conditions should a retailer use experimentation as a primary data source? b.What are major advantages to the use of experimentation in retail research? c.What are major disadvantages to the use of experimentation in retail research?

Both small and large retailers can outsource their retail information system.

An example of primary data to determine the effect of a 10 percent price increase in sales is information gathered from ________.

The assumption that past trends will continue in the future represents a retail strategy based on systematic research.

Data that have already been gathered for purposes other than the problem or issue under study are ________.

A major characteristic of a retail information system is ________.

Channel cooperation has been impeded through electronic data interchange.

Observation is an appropriate data collection technique to determine customer motivations and attitudes.

The potential for interviewer bias is greatest in which survey technique?

A mystery shopper is a form of undisguised observation.

Database information can come from both internal and external sources.

Stores with very similar images on a semantic differential have average scores ________.

A major advantage of primary data is that the ________.

Under what conditions should a retailer utilize a personal survey? ...a telephone survey? … a mail survey?

An application of data mining is ________.

An example of nonsystematic research in retailing,relating to the effect of a price rise on projected sales,is ________.

A major concern with a retailer's using internal secondary data as a source of information is the ________.

A major benefit to data warehousing is its ________.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Exam 8: Information Gathering and Processing in Retailing

An effective retail information system should contain both continuous data and market research.

a.Under what conditions should a retailer use experimentation as a primary data source? b.What are major advantages to the use of experimentation in retail research? c.What are major disadvantages to the use of experimentation in retail research?

Both small and large retailers can outsource their retail information system.

An example of primary data to determine the effect of a 10 percent price increase in sales is information gathered from ________.

The assumption that past trends will continue in the future represents a retail strategy based on systematic research.

Data that have already been gathered for purposes other than the problem or issue under study are ________.

A major characteristic of a retail information system is ________.

Channel cooperation has been impeded through electronic data interchange.

Observation is an appropriate data collection technique to determine customer motivations and attitudes.

The potential for interviewer bias is greatest in which survey technique?

A mystery shopper is a form of undisguised observation.

Database information can come from both internal and external sources.

Stores with very similar images on a semantic differential have average scores ________.

A major advantage of primary data is that the ________.

Under what conditions should a retailer utilize a personal survey? ...a telephone survey? … a mail survey?

An application of data mining is ________.

An example of nonsystematic research in retailing,relating to the effect of a price rise on projected sales,is ________.

A major concern with a retailer's using internal secondary data as a source of information is the ________.

A major benefit to data warehousing is its ________.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters