Exam 18: Establishing and Maintaining a Retail Image

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A small appliance retailer has in-store cooking demonstrations,offers free samples,and lets consumers try out selected new appliances in an environment that resembles a small kitchen.This retailer ________.

(Multiple Choice)

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Question 61

A straight traffic flow is ideally suited to self-service operations with shopping carts and centralized checkouts.

(True/False)

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Question 62

Assortment,theme-setting,and cut case displays are all ________ displays.

(Multiple Choice)

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Question 63

Which of these is not a disadvantage of using audio on a Web site?

(Multiple Choice)

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Question 64

Eye-level display positions are more effective for impulse goods than knee-level positions.

(True/False)

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Question 65

A ready-to-heat meal offered for sale by a supermarket is an example of ________.

(Multiple Choice)

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Question 66

A store attempting to increase sales of impulse goods should utilize a purchase motivation product grouping.

(True/False)

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Question 67

The equivalent of a storefront for a Web-based retailer is a(n)________.

(Multiple Choice)

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Question 68

Lounge areas,dressing rooms,wide aisles,and a restaurant are components of ________ space.

(Multiple Choice)

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Question 69

A retailer determines its space needs in a model stock approach on the basis of ________.

(Multiple Choice)

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Question 70

The poorest retail display position is a(n)________ position.

(Multiple Choice)

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Question 71

A firm using the sales-productivity ratio approach to space allocation may develop a product assortment that does not satisfy consumer one-stop shopping requirements.

(True/False)

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Question 72

A straight (gridiron)traffic pattern is typically used by ________.

(Multiple Choice)

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Question 73

Which of the following is an example of experiential merchandising?

(Multiple Choice)

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Question 74

Develop a community relations strategy for a local Italian restaurant that is located within one mile of your college/university.Most of the patrons of the restaurant are college students,faculty,and administrators.

(Essay)

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Question 75

a.What are the advantages of a retailer's determining space needs using a model stock approach? ...the sales-productivity ratio? b.What are the disadvantages of a retailer's determining space needs using a model stock approach? ...the sales-productivity ratio?

(Essay)

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Question 76

Chain retailers and franchisors are concerned with developing and maintaining a consistent image across all units.

(True/False)

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Question 77

A high degree of online consumers enter the checkout counter and exit without purchasing goods.This can be due to ________.

(Multiple Choice)

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Question 78

Positioning can best be defined as ________.

(Multiple Choice)

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Question 79

An appropriate use of dead areas is for personnel space.

(True/False)

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Question 80

Showing 61 - 80 of 112

A small appliance retailer has in-store cooking demonstrations,offers free samples,and lets consumers try out selected new appliances in an environment that resembles a small kitchen.This retailer ________.

A straight traffic flow is ideally suited to self-service operations with shopping carts and centralized checkouts.

Assortment,theme-setting,and cut case displays are all ________ displays.

Which of these is not a disadvantage of using audio on a Web site?

Eye-level display positions are more effective for impulse goods than knee-level positions.

A ready-to-heat meal offered for sale by a supermarket is an example of ________.

A store attempting to increase sales of impulse goods should utilize a purchase motivation product grouping.

The equivalent of a storefront for a Web-based retailer is a(n)________.

Lounge areas,dressing rooms,wide aisles,and a restaurant are components of ________ space.

A retailer determines its space needs in a model stock approach on the basis of ________.

The poorest retail display position is a(n)________ position.

A firm using the sales-productivity ratio approach to space allocation may develop a product assortment that does not satisfy consumer one-stop shopping requirements.

A straight (gridiron)traffic pattern is typically used by ________.

Which of the following is an example of experiential merchandising?

Develop a community relations strategy for a local Italian restaurant that is located within one mile of your college/university.Most of the patrons of the restaurant are college students,faculty,and administrators.

a.What are the advantages of a retailer's determining space needs using a model stock approach? ...the sales-productivity ratio? b.What are the disadvantages of a retailer's determining space needs using a model stock approach? ...the sales-productivity ratio?

Chain retailers and franchisors are concerned with developing and maintaining a consistent image across all units.

A high degree of online consumers enter the checkout counter and exit without purchasing goods.This can be due to ________.

Positioning can best be defined as ________.

An appropriate use of dead areas is for personnel space.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Promotional Strategy

Integrating and Controlling the Retail Strategy

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