Exam 18: Establishing and Maintaining a Retail Image

a.Describe the atmospherics-related advantages of Web-based retailers in comparison to traditional store retailers. b.Describe the atmospherics-related disadvantages of Web-based retailers in comparison to traditional store retailers.

A visual or graphical representation of the space for selling,merchandise,personnel,and customers,as well as for specific product categories,is referred to as ________.

a.Distinguish among functional,purchase motivation,market segment,and storability product groupings. b.In what situation would you use each technique?

A men's clothing store arranges sports jackets by price level.This illustrates a functional product grouping.

Customers are encouraged to look at a variety of merchandise but not to touch or try these items on in a(n)________ display.

Atmosphere is not a valid consideration in retail strategy planning for a nonstore retailer.

A major disadvantage of the model stock approach is that ________.

The area set aside for merchandise displays,interactions between sales personnel and customers,and demonstrations is ________ space.

While many retailers like the concept of multiple entrances for generating customer traffic,they are concerned that multiple entrances may ________.

The best areas of a store are assigned to merchandise space.

A bridal registry is an example of ________.

Under the model stock approach,a retailer determines selling space needs by ________.

Dead areas are store locations ________.

A uniform storefront produced in a factory and delivered on-site is a ________.

Bookstores utilize closed assortments.

The aim of experiential shopping is to ________.

What type of retailer has no selling space?

A curving traffic pattern is most widely used by ________.

In planning a purchase motivation product grouping,a retailer needs to classify retail areas into low versus high-traffic locations.

A free-flowing pattern is used in ________.