Exam 18: Establishing and Maintaining a Retail Image

A Web-based bridal registry is an example of solutions selling.

Related-item merchandising is best accomplished through the use of a market segment product grouping.

A straight traffic-flow pattern is most appropriate for self-service retailing.

A supermarket assigns shelf space on the basis of sales volume.For example,a brand with twice the sales volume will be assigned twice the shelf facings of the slower-selling brand.This retailer determines space needs by ________.

Cut case displays are commonly used in specialty stores.

In a straight (gridiron)traffic flow,________.

A store's physical characteristics that project an image and draw customers is its ________.

a.Distinguish between retail image and atmosphere. b.Explain how retail image is generated for a direct marketer.

a.Distinguish among selling space,merchandise space,personnel space,and customer space. b.Describe how the allocation of these space components vary by low-end versus high-end retailers.

Discuss the advantages and disadvantages of the use of assortment displays,theme-setting displays,and rack displays for a men's clothing retailer.

A retailer can increase its sales productivity by increasing the ratio of selling space to total space.

A sign that displays a store's name is a ________.

What type of space is most appropriate for a centralized returns department?

A kitchen renovation retailer assembles packages of plumbing fixtures,tiles,and window types that go together to create a given look.The packages are priced on a combined level that includes labor and materials.This illustrates ________.

Atmosphere is based on a store's functional and psychological attributes.

A Web site for an espresso machine retailer contains the history of espresso,tips on how to make an optimal cup of coffee,and recipes featuring espresso coffee.This is an example of ________.

An interactive search engine within a retailer's site ________.

A major advantage of a Web site in comparison to a traditional catalog is the ability to have almost unlimited space to present product assortments,displays,and information.

A Starbucks coffee shop in a Barnes & Noble store best illustrates ________.

The equivalent of "width of aisles" for a Web site is the ________.