Question 1

Pseudo-research is undertaken to support a specific claim in a legal action or to represent some advocacy group.

Accepted Answer

A) True 
 B)False  False

Question 2

One advantage of conducting research in-house is cheaper costs.

Accepted Answer

A) True 
 B)False  True

Question 3

Define marketing ethics and explain how it applies to marketing research.

Accepted Answer

Marketing ethics is the application of morals to business behavior related to the exchange environment.An ethical dilemma refers to a situation in which one chooses from alternative courses of actions,each with different ethical implications.Marketing researchers,marketing managers,and even consumers face ethical dilemmas practically every day.Each party in the research process--researchers,clients,and participants--has certain rights and obligations toward the other parties.Like the rest of business,research works best when all parties act ethically.

Question 4

When a research supplier designs a marketing research study that is tailored to the needs of the client,this is known as a ____________________ research study.

Accepted Answer

The answer of When a research supplier designs a marketing...

Question 5

When a respondent in a research study agrees to participate in the research study,this is known as:

Accepted Answer

A) a right to privacy 
B) informed consent 
C) jamming 
D) forecasting 
A) a right to privacy 
B) informed consent 
C) jamming 
D) forecasting

Question 6

A custom research provider specializes in only one particular research activity,such as field interviewing,data warehousing,or data processing.

Accepted Answer

A) True 
 B)False

Question 7

The issue as to whether the respondent in a research study can choose to answer or not to answer a specific question is a matter of confidentiality.

Accepted Answer

A) True 
 B)False

Question 8

Rob provides leadership in research efforts and integrates all staff-level research activities in the firm in which he is employed.Rob's job title is:

Accepted Answer

A) research analyst 
B) research associate 
C) manager of decision support systems 
D) director of marketing research 
A) research analyst 
B) research associate 
C) manager of decision support systems 
D) director of marketing research

Question 9

Which of the following is NOT a problem a marketing research director typically faces?

Accepted Answer

A) spends more time in meetings and managing than actually conducting research 
B) research management role often is not formally recognized 
C) often does not have the tools available to conduct the research properly 
D) research is often seen as a hodgepodge of techniques available to answer individual,unrelated questions 
A) spends more time in meetings and managing than actually conducting research 
B) research management role often is not formally recognized 
C) often does not have the tools available to conduct the research properly 
D) research is often seen as a hodgepodge of techniques available to answer individual,unrelated questions

Question 10

When a marketing manager conducts a test market but has already decided to ignore the results if they do not support a national launch of the product,this is an example of:

Accepted Answer

A) a pseudo-research study 
B) a pretest 
C) a forecast analysis 
D) informed consent 
A) a pseudo-research study 
B) a pretest 
C) a forecast analysis 
D) informed consent

Question 11

____________________ means that information involved in the research will not be shared with others.

Accepted Answer

The answer of ____________________ means that information involved in the...

Question 12

Teams that are composed of representatives of marketing research,new product development,production,and finance to study the feasibility of the national launch of a new product are knows as ____________________ teams.

Accepted Answer

The answer of Teams that are composed of representatives of...

Question 13

Small research firms typically only have a director of marketing research and a research analyst.

Accepted Answer

A) True 
 B)False

Question 14

Most universities require researchers to submit research proposals to a committee that carefully reviews them to make sure no harm can come to any research participant.What is this committee called?

Accepted Answer

A) human subjects review committee 
B) experimental design review committee 
C) ethical research review committee 
D) confidentiality review committee 
A) human subjects review committee 
B) experimental design review committee 
C) ethical research review committee 
D) confidentiality review committee

Question 15

Which of the following is a type of software that is placed on users' computers without consent or knowledge while using the Internet?

Accepted Answer

A) pop-ups 
B) spyware 
C) stealth file 
D) COPPA 
A) pop-ups 
B) spyware 
C) stealth file 
D) COPPA

Question 16

When AT&T hires a research agency to conduct research tailored to it's unique needs,this is called:

Accepted Answer

A) custom research 
B) syndicated research 
C) limited research 
D) commercial research 
A) custom research 
B) syndicated research 
C) limited research 
D) commercial research

Question 17

Janice is participating in an experimental study of an herbal supplement that is supposed to give users more energy.Since starting the experiment,she has noticed that she has more energy,but in reality,she is just receiving a "blank" pill that does not contain the herbal supplement.What effect is Janice demonstrating?

Accepted Answer

A) false negative 
B) type I error 
C) type II error 
D) placebo 
A) false negative 
B) type I error 
C) type II error 
D) placebo

Question 18

The session in which research subjects are fully informed and provided a chance to ask any question that they may have about the experiment is called a(n):

Accepted Answer

A) wrap-up session 
B) post-hoc session 
C) debriefing session 
D) placebo session 
A) wrap-up session 
B) post-hoc session 
C) debriefing session 
D) placebo session

Question 19

When telemarketing is conducted under the "guise" of a research study,this is called ____________________.

Accepted Answer

The answer of When telemarketing is conducted under the "guise"...

Question 20

_____ is the application of morals to business behavior related to the exchange environment.

Accepted Answer

A) Moral relativism 
B) Moral idealism 
C) Marketing idealism 
D) Marketing ethics 
A) Moral relativism 
B) Moral idealism 
C) Marketing idealism 
D) Marketing ethics

Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues

Pseudo-research is undertaken to support a specific claim in a legal action or to represent some advocacy group.

One advantage of conducting research in-house is cheaper costs.

Define marketing ethics and explain how it applies to marketing research.

When a research supplier designs a marketing research study that is tailored to the needs of the client,this is known as a ____________________ research study.

When a respondent in a research study agrees to participate in the research study,this is known as:

A custom research provider specializes in only one particular research activity,such as field interviewing,data warehousing,or data processing.

The issue as to whether the respondent in a research study can choose to answer or not to answer a specific question is a matter of confidentiality.

Rob provides leadership in research efforts and integrates all staff-level research activities in the firm in which he is employed.Rob's job title is:

Which of the following is NOT a problem a marketing research director typically faces?

When a marketing manager conducts a test market but has already decided to ignore the results if they do not support a national launch of the product,this is an example of:

____________________ means that information involved in the research will not be shared with others.

Teams that are composed of representatives of marketing research,new product development,production,and finance to study the feasibility of the national launch of a new product are knows as ____________________ teams.

Small research firms typically only have a director of marketing research and a research analyst.

Most universities require researchers to submit research proposals to a committee that carefully reviews them to make sure no harm can come to any research participant.What is this committee called?

Which of the following is a type of software that is placed on users' computers without consent or knowledge while using the Internet?

When AT&T hires a research agency to conduct research tailored to it's unique needs,this is called:

The session in which research subjects are fully informed and provided a chance to ask any question that they may have about the experiment is called a(n):

When telemarketing is conducted under the "guise" of a research study,this is called ____________________.

_____ is the application of morals to business behavior related to the exchange environment.

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

Problem Definition: Jump-Starting the Research Process

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research: an Overview

Survey Research: Basic Methods of Communication With Respondents

Observation

Experimental Research: An Overview

Test Markets and Experimental Design

Measurement

Attitude Measurement

Questionnaire Design

Sampling Designs and Sampling Procedures

Determination of Sample Size: A Review of Statistical Theory

Fieldwork

Editing and Coding: Transforming Raw Data Into Information

Basic Data Analysis: Descriptive Statistics

Univariate Statistical Analysis

Bivariate Statistical Analysis: Differences Between Two Variables

Bivariate Statistical Analysis: Measures of Association

Introducing Multivariate Statistical Analysis

Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up

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