Exam 8: Survey Research: an Overview

Two general categories of systematic error are Type I errors and Type II errors.

All survey research is conducted with the ultimate consumer.

When an interviewer asks a respondent: "Why do you shop at Macy's department store?",this is an example of a(n)

Implementing a total quality management program requires considerable survey research.

When a respondent tells the interviewer that he reads The Wall Street Journal on a daily basis so that he can impress the interviewer,this is an example of:

Surveys are classified based on all of the following EXCEPT:

When an interviewer asks the respondent to state which of six salary categories represents his gross income the previous year,this is an example of a(n):

Systematic errors are also called:

When an interviewer fails to write the respondent's answer to a question verbatim because the respondent talks faster than the interviewer can write,this is an example of:

Which dimension of quality is being studied for a Harley motorcycle when a survey asks them to record the number of years that they have owned that particular Harley?

In evaluating the value of survey research,the researcher should be sure that those who did not respond to the survey are representative of those who did respond to the survey on important characteristics.

If the interviewer's presence influences respondents to give untrue or modified answers,the survey will be marred by ____________________.

A longitudinal study that gathers data from the same sample of individuals or households over time is called a cohort study.

All of the following are advantages of survey research EXCEPT:

The five categories of response bias are mutually exclusive from one another.

The tendency for respondents to agree with most questions in a survey is known as:

Compare and contrast cross-sectional studies and longitudinal studies.

In which stage of the total quality management process does research establish quantitative measures that can serve as points of comparison against which to evaluate future efforts?

When an interviewer is not able to write fast enough to record the respondent's answers verbatim,this is an example of interviewer cheating.

Which term is sometimes used to refer to interviewers filling in responses for respondents that do not really exist?