Exam 15: Questionnaire Design

In political elections for candidates who are not well-known by many voters,such as judges,it frequently happens that the candidate who is listed first on the ballot receives the most votes,this is an example of a(n):

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(Multiple Choice)

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Question 1

Correct Answer:

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A(n)____________________ question allows the respondent to answer the question in a personal interview in his or her own words.

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(Short Answer)

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Question 2

Correct Answer:

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open-ended response
open ended response

Compare and contrast open-ended and fixed-alternative questions and give an example of each.

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Question 3

Correct Answer:

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Open-ended response questions pose some problem or topic and ask respondents to answer in their own words.Examples include "What names of local banks can you think of offhand?" or ""How can our stores better server your needs?" Fixed-alternative questions (sometimes called closed questions)give respondents specific limited-alternative responses and ask them to choose the one closest to their own viewpoints.For example:
"Do you use Tide laundry detergent?"
____ Yes
____ No
While open-ended response questions are most beneficial when the researcher is conducting exploratory research,their cost is substantially higher than that of administering fixed-alternative questions.Fixed-alternative questions require less interviewer skill,take less time,and are easier for the respondent to answer.However,unanticipated alternatives may emerge when respondents believe that closed answers do not adequately reflect their feelings.

When a respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall,and then is asked general questions about shopping at that mall,what type of mistake has been made in questionnaire design?

(Multiple Choice)

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Question 4

When "Out of sight,out of mind" was translated into a foreign language,and then was translated back into English by a language expert in that language to become: "Invisible things are insane," this was an example of:

(Multiple Choice)

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Question 5

A filter question that is used to determine which subsequent question will be asked depending on the respondent's answer to the filter question is called a(n)____________________ question.

(Short Answer)

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Question 6

Fixed-alternative questions require more interviewer skill to administer than open-ended response questions.

(True/False)

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Question 7

A tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research is referred to as:

(Multiple Choice)

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Question 8

A pretest of a questionnaire can help to establish the likely response rate for mail surveys.

(True/False)

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Question 9

A question in which the respondent is given a list of possible responses and is asked to choose one of them is an example of a(n)____________________ question.

(Short Answer)

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Question 10

When a respondent is attempting to subscribe to Southwest Airlines e-mail of flight sales and is presented with a box that says: "You must provide your zip code in order to complete your registration," this is an example of:

(Multiple Choice)

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Question 11

"What is your gender? M F" is an example of what type of question?

(Multiple Choice)

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Question 12

A live,real-time support feature that solves problems or answers questions respondents may encounter in completing the questionnaire is called a(n):

(Multiple Choice)

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Question 13

When respondents think that recent events took place longer ago than they really did,this is called:

(Multiple Choice)

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Question 14

A question that poses some problem or topic and asks respondents to answer in their own words is called a(n):

(Multiple Choice)

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Question 15

"Do you own a cell phone? Yes No" is an example of what type of question?

(Multiple Choice)

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Question 16

A loaded question suggests a socially desirable answer or is emotionally charged.

(True/False)

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Question 17

When half of the respondents are asked to agree or disagree with the statement: "Foreign cars are better made than cars made in the U.S." while the other half of the respondents are asked to agree or disagree with the statement: "Cars made in the U.S.are better made than foreign cars," this is an example of a:

(Multiple Choice)

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Question 18

Which Internet questionnaire layout presents the entire questionnaire on one page?

(Multiple Choice)

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Question 19

Which of the following allows variables,such as answers from previous questions,to be inserted into unfolding questions on Internet surveys?

(Multiple Choice)

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Question 20

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Exam 15: Questionnaire Design

In political elections for candidates who are not well-known by many voters,such as judges,it frequently happens that the candidate who is listed first on the ballot receives the most votes,this is an example of a(n):

A(n)____________________ question allows the respondent to answer the question in a personal interview in his or her own words.

Compare and contrast open-ended and fixed-alternative questions and give an example of each.

When a respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall,and then is asked general questions about shopping at that mall,what type of mistake has been made in questionnaire design?

When "Out of sight,out of mind" was translated into a foreign language,and then was translated back into English by a language expert in that language to become: "Invisible things are insane," this was an example of:

A filter question that is used to determine which subsequent question will be asked depending on the respondent's answer to the filter question is called a(n)____________________ question.

Fixed-alternative questions require more interviewer skill to administer than open-ended response questions.

A tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research is referred to as:

A pretest of a questionnaire can help to establish the likely response rate for mail surveys.

A question in which the respondent is given a list of possible responses and is asked to choose one of them is an example of a(n)____________________ question.

When a respondent is attempting to subscribe to Southwest Airlines e-mail of flight sales and is presented with a box that says: "You must provide your zip code in order to complete your registration," this is an example of:

"What is your gender? ____ M ____ F" is an example of what type of question?

A live,real-time support feature that solves problems or answers questions respondents may encounter in completing the questionnaire is called a(n):

When respondents think that recent events took place longer ago than they really did,this is called:

A question that poses some problem or topic and asks respondents to answer in their own words is called a(n):

"Do you own a cell phone? ____ Yes ____ No" is an example of what type of question?

A loaded question suggests a socially desirable answer or is emotionally charged.

Which Internet questionnaire layout presents the entire questionnaire on one page?

Which of the following allows variables,such as answers from previous questions,to be inserted into unfolding questions on Internet surveys?

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Problem Definition: Jump-Starting the Research Process

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research: an Overview

Survey Research: Basic Methods of Communication With Respondents

Observation

Experimental Research: An Overview

Test Markets and Experimental Design

Measurement

Attitude Measurement

Sampling Designs and Sampling Procedures

Determination of Sample Size: A Review of Statistical Theory

Fieldwork

Editing and Coding: Transforming Raw Data Into Information

Basic Data Analysis: Descriptive Statistics

Univariate Statistical Analysis

Bivariate Statistical Analysis: Differences Between Two Variables

Bivariate Statistical Analysis: Measures of Association

Introducing Multivariate Statistical Analysis

Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up

Filters

"What is your gender? M F" is an example of what type of question?

"Do you own a cell phone? Yes No" is an example of what type of question?