Question 1

Buying new-car purchase data by zip code from the Polk Company is an example of which type of secondary data?

Accepted Answer

A) media source 
B) commercial source 
C) trade association source 
D) primary source 
A) media source 
B) commercial source 
C) trade association source 
D) primary source B

Question 2

A disadvantage to secondary data is that they were not designed specifically to meet the objectives of the current project.

Accepted Answer

A) True 
 B)False  True

Question 3

Secondary data that originate inside the organization are called:

Accepted Answer

A) first order data 
B) internal and proprietary data 
C) exclusive data 
D) internal and valid data 
A) first order data 
B) internal and proprietary data 
C) exclusive data 
D) internal and valid data B

Question 4

Purchasing data from a company such as NPD Group,Inc.on consumption of frozen pizza in the U.S.is an example of which objective for secondary data analysis?

Accepted Answer

A) model building 
B) database marketing 
C) data mining 
D) fact-finding 
A) model building 
B) database marketing 
C) data mining 
D) fact-finding

Question 5

Secondary data that originates within the organization are called ____________________ and ____________________ data.

Accepted Answer

internal,p

Question 6

A researcher should always evaluate the professional reputation of the organization that has gathered secondary data in terms of evaluating the quality of the data.

Accepted Answer

A) True 
 B)False

Question 7

Data mining techniques can help to define the underlying meaning of data.

Accepted Answer

A) True 
 B)False

Question 8

Reliability compares data from one source with data from another source.

Accepted Answer

A) True 
 B)False

Question 9

Financial data from foreign countries is the same around the world due to standardization of accounting and recording practices for economic concepts.

Accepted Answer

A) True 
 B)False

Question 10

Many companies use powerful computers to dig through volumes of data to discover patterns about their customers and products.This activity is called:

Accepted Answer

A) data mining 
B) data digging 
C) sugging 
D) neural networking 
A) data mining 
B) data digging 
C) sugging 
D) neural networking

Question 11

Which of the following involves mining data to look for patterns identifying who is likely to be a valuable customer?

Accepted Answer

A) customer discovery 
B) data dissection 
C) data profiling 
D) customer cloning 
A) customer discovery 
B) data dissection 
C) data profiling 
D) customer cloning

Question 12

Which of the following is a calculation that describes the relationship between retail demand and supply?

Accepted Answer

A) index of retail sales 
B) index of retail utilization 
C) index of retail saturation 
D) index of retail sites 
A) index of retail sales 
B) index of retail utilization 
C) index of retail saturation 
D) index of retail sites

Question 13

Bath and Body Works is a retail chain of bath and home fragrance products.Before entering a new geographic area,the company develops an index consisting of a ratio of local market potential in dollars (demand)to local market retailing space in square feet.If this ratio is below a predetermined level,the site is not considered further.However,if this ratio is greater than that level,further site-selection analyses are performed.This index is called:

Accepted Answer

A) index of retailers 
B) index of retail utilization 
C) index of retail sales 
D) index of retail saturation 
A) index of retailers 
B) index of retail utilization 
C) index of retail sales 
D) index of retail saturation

Question 14

Comparing data from one source with data from other sources to determine the consistency of the data is known as performing a ____________________.

Accepted Answer

cross-chec

Question 15

Secondary data require current access to respondents who provided the data.

Accepted Answer

A) True 
 B)False

Question 16

Identify various internal and proprietary sources of secondary data.

Accepted Answer

Internal and proprietary data is defined

Question 17

Trade associations gather data to help the organizations in a specific industry.

Accepted Answer

A) True 
 B)False

Question 18

All of the following are producers of external secondary data EXCEPT:

Accepted Answer

A) libraries 
B) trade associations 
C) government 
D) media 
A) libraries 
B) trade associations 
C) government 
D) media

Question 19

Diverse types of data offered by a single company are known as ____________________ data.

Accepted Answer

single-sou

Question 20

Techniques that use secondary data to select the best location for a retail or wholesale operation are called ____________________ techniques.

Accepted Answer

The answer of Techniques that use secondary data to select...

Exam 7: Secondary Data Research in a Digital Age

Buying new-car purchase data by zip code from the Polk Company is an example of which type of secondary data?

A disadvantage to secondary data is that they were not designed specifically to meet the objectives of the current project.

Secondary data that originate inside the organization are called:

Purchasing data from a company such as NPD Group,Inc.on consumption of frozen pizza in the U.S.is an example of which objective for secondary data analysis?

Secondary data that originates within the organization are called ____________________ and ____________________ data.

A researcher should always evaluate the professional reputation of the organization that has gathered secondary data in terms of evaluating the quality of the data.

Data mining techniques can help to define the underlying meaning of data.

Reliability compares data from one source with data from another source.

Financial data from foreign countries is the same around the world due to standardization of accounting and recording practices for economic concepts.

Many companies use powerful computers to dig through volumes of data to discover patterns about their customers and products.This activity is called:

Which of the following involves mining data to look for patterns identifying who is likely to be a valuable customer?

Which of the following is a calculation that describes the relationship between retail demand and supply?

Comparing data from one source with data from other sources to determine the consistency of the data is known as performing a ____________________.

Secondary data require current access to respondents who provided the data.

Identify various internal and proprietary sources of secondary data.

Trade associations gather data to help the organizations in a specific industry.

All of the following are producers of external secondary data EXCEPT:

Diverse types of data offered by a single company are known as ____________________ data.

Techniques that use secondary data to select the best location for a retail or wholesale operation are called ____________________ techniques.

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Problem Definition: Jump-Starting the Research Process

Qualitative Research Tools

Survey Research: an Overview

Survey Research: Basic Methods of Communication With Respondents

Observation

Experimental Research: An Overview

Test Markets and Experimental Design

Measurement

Attitude Measurement

Questionnaire Design

Sampling Designs and Sampling Procedures

Determination of Sample Size: A Review of Statistical Theory

Fieldwork

Editing and Coding: Transforming Raw Data Into Information

Basic Data Analysis: Descriptive Statistics

Univariate Statistical Analysis

Bivariate Statistical Analysis: Differences Between Two Variables

Bivariate Statistical Analysis: Measures of Association

Introducing Multivariate Statistical Analysis

Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up

Filters

Secondary data that originates within the organization are called and data.