Chat with AIExam 9: Survey Research: Basic Methods of Communication With Respondents
Which of the following can be considered to be a pretest?
(35) 
VerifiedD
Self-selection is a problem when a computer with a touch screen is used at a kiosk at a trade show to collect survey information.
(35) VerifiedTrue
Discuss the advantages and disadvantages of mail surveys.
(33) VerifiedA traditional mail survey is a self-administered questionnaire sent to respondents through a postal service.This paper-and-pencil method has several advantages and disadvantages.Mail questionnaires can reach a geographically dispersed sample simultaneously because interviewers are not required.They are relatively inexpensive compared with personal interviews,though they are not cheap.They can be filled out when the respondents have the time,so respondents are more likely to take time to think about their replies.They also allow respondents to collect facts that they may not be able to recall.Anonymity of respondents may result in them being more likely to provide sensitive or embarrassing information as well as reducing social desirability bias.Although the absence of an interviewer can induce respondents to reveal sensitive or socially undesirable information,this lack of personal contact can also be a disadvantage.Once the respondent receives the questionnaire,the questioning process is beyond the researcher's control.While mail questionnaires are highly standardized,this could be a disadvantage due to the difficulty in changing the format of the questions.If time is an issue,mail surveys may not be a good communication medium.Finally,mail questionnaires can be relatively long in length.
When a respondent is asked to read the questions on a survey and to answer them by himself or herself in writing,this is an example of a(n)____________________.
(37) Which of the following has been considered the mainstay of commercial survey research for years?
(40) Which of the following is FALSE regarding mobile phone interviews?
(38) When an interviewer asks a respondent to clarify what he or she meant by a response,this is known as ____________________.
(29) In a mall-interview,the interviewer is trying to assemble a representative sample of the total population of people in the city.
(37) Speed of data collection is one of the advantages of phone interviews.
(40) For mail surveys,the ______ attempts made to try to obtain a returned survey from a potential respondent,the ______ their chance of their responding to the survey.
(31) A self-administered questionnaire posted on a Web site is called a(n)____________________ survey.
(37) When the researcher travels to the respondent's place of business and leaves a survey to be filled out and that she will pick up the next day,this method of questionnaire distribution is called the ____________________.
(33) When a respondent fails to answer a survey question in a personal interview,this is called an item ____________________.
(34) Which of the following are small box characters (box or button)that can be inserted into a word-processing or JavaScript document that allows a respondent to indicate a choice with a check mark or X?
(28) The interaction between an interviewer and a respondent decreases the chances that the respondent will answer all of the survey questions over what would be likely to occur in a mail survey.
(36) Mail surveys allow respondents to check facts that they may be unable to recall.
(32) Mail surveys can reach geographically dispersed respondents who are otherwise difficult to contact.
(40) Which of the following has typically been shown to produce the highest response rates in mail surveys as an incentive for participation in the study?
(33) Candi received a research questionnaire in the mail.She completed it and sent it back to the marketing researcher.Which type of survey approach is this researcher using?
(34) 
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