Question 1

Which of the following is the most important question a researcher can ask when using a probing technique?

Accepted Answer

A) How does that make you feel? 
B) Why do you think that is so? 
C) What has changed? 
D) What does _____ make you think of? 
A) How does that make you feel? 
B) Why do you think that is so? 
C) What has changed? 
D) What does _____ make you think of? C

Question 2

Probing is an interview technique that tries to draw deeper and more elaborate explanations from a discussion.

Accepted Answer

A) True 
 B)False  True

Question 3

Discuss factors that make defining problems more difficult.

Accepted Answer

Factors that make it more difficult to define problems include:
(1)Situation frequency - recurring and/or routine situations allow easier problem definition and may even be automated through a company's DSS.
(2)Dramatic changes - it is easier to define the problem when a sudden change in the business situation takes place.
(3)How widespread are the symptoms? - the more scattered any symptoms are,the more difficult it is to put them together into some coherent problem.
(4)Symptom ambiguity - the higher the ambiguity,the more difficult it is to define the problem.

Question 4

The first step in the problem-definition process is to identify key problems(s)from symptoms.

Accepted Answer

A) True 
 B)False

Question 5

What is a research proposal and how is it useful for both the researcher and the client?

Accepted Answer

The research proposal is a written state

Question 6

A written expression of the key question(s)that a researcher user wishes to answer is referred to as a:

Accepted Answer

A) problem definition 
B) decision statement 
C) research proposal 
D) hypothesis 
A) problem definition 
B) decision statement 
C) research proposal 
D) hypothesis

Question 7

When the definition of the problem is unclear,the first step is to perform a situation analysis in an attempt to clarify the problem.

Accepted Answer

A) True 
 B)False

Question 8

Studying variables measured at more than one unit of analysis is called:

Accepted Answer

A) cross-functional analyses 
B) hierarchical analyses 
C) dependent analyses 
D) multi-level analyses 
A) cross-functional analyses 
B) hierarchical analyses 
C) dependent analyses 
D) multi-level analyses

Question 9

Multi-level analyses study variables measured at more than one unit of analysis.

Accepted Answer

A) True 
 B)False

Question 10

Explain the difference between research questions and hypotheses.

Accepted Answer

Research questions express the research

Question 11

Tables placed in a research proposal that are exact representations of the actual tables that will show results in the final report but contain hypothetical results are called:

Accepted Answer

A) dummy tables 
B) surrogate tables 
C) interim tables 
D) placeholder tables 
A) dummy tables 
B) surrogate tables 
C) interim tables 
D) placeholder tables

Question 12

A written statement of the research design is called a:

Accepted Answer

A) research hypothesis 
B) research proposal 
C) research question 
D) research summary 
A) research hypothesis 
B) research proposal 
C) research question 
D) research summary

Question 13

All of the following are helpful hints that can be useful in the interview process when attempting to understand the situation EXCEPT:

Accepted Answer

A) develop hypotheses before conducting interviews 
B) develop many alternative decisions and problems 
C) think about possible solutions to the problem 
D) be open-minded 
A) develop hypotheses before conducting interviews 
B) develop many alternative decisions and problems 
C) think about possible solutions to the problem 
D) be open-minded

Question 14

A written statement of the research design for a study is called the ____________________.

Accepted Answer

The answer of A written statement of the research design...

Question 15

The problem definition stage of marketing research is the easiest stage of the research process.

Accepted Answer

A) True 
 B)False

Question 16

Interactive techniques simply involve asking multiple what,where,who,when,why,and how questions.

Accepted Answer

A) True 
 B)False

Question 17

The variable that is manipulated in an experiment to determine its effect on sales performance is known as the ____________________ variable.

Accepted Answer

The answer of The variable that is manipulated in an...

Question 18

A variable that can take on a range of values that correspond to some quantitative amount is called a:

Accepted Answer

A) categorical variable 
B) continuous variable 
C) classificatory variable 
D) independent variable 
A) categorical variable 
B) continuous variable 
C) classificatory variable 
D) independent variable

Question 19

List the steps in the problem-definition process.

Accepted Answer

(1)Understand the business situation by

Question 20

Research hypotheses express the research objectives in terms of questions that can be addressed by research.

Accepted Answer

A) True 
 B)False

Exam 5: Problem Definition: Jump-Starting the Research Process

Which of the following is the most important question a researcher can ask when using a probing technique?

Probing is an interview technique that tries to draw deeper and more elaborate explanations from a discussion.

Discuss factors that make defining problems more difficult.

The first step in the problem-definition process is to identify key problems(s)from symptoms.

What is a research proposal and how is it useful for both the researcher and the client?

A written expression of the key question(s)that a researcher user wishes to answer is referred to as a:

When the definition of the problem is unclear,the first step is to perform a situation analysis in an attempt to clarify the problem.

Studying variables measured at more than one unit of analysis is called:

Multi-level analyses study variables measured at more than one unit of analysis.

Explain the difference between research questions and hypotheses.

Tables placed in a research proposal that are exact representations of the actual tables that will show results in the final report but contain hypothetical results are called:

A written statement of the research design is called a:

All of the following are helpful hints that can be useful in the interview process when attempting to understand the situation EXCEPT:

A written statement of the research design for a study is called the ____________________.

The problem definition stage of marketing research is the easiest stage of the research process.

Interactive techniques simply involve asking multiple what,where,who,when,why,and how questions.

The variable that is manipulated in an experiment to determine its effect on sales performance is known as the ____________________ variable.

A variable that can take on a range of values that correspond to some quantitative amount is called a:

List the steps in the problem-definition process.

Research hypotheses express the research objectives in terms of questions that can be addressed by research.

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research: an Overview

Survey Research: Basic Methods of Communication With Respondents

Observation

Experimental Research: An Overview

Test Markets and Experimental Design

Measurement

Attitude Measurement

Questionnaire Design

Sampling Designs and Sampling Procedures

Determination of Sample Size: A Review of Statistical Theory

Fieldwork

Editing and Coding: Transforming Raw Data Into Information

Basic Data Analysis: Descriptive Statistics

Univariate Statistical Analysis

Bivariate Statistical Analysis: Differences Between Two Variables

Bivariate Statistical Analysis: Measures of Association

Introducing Multivariate Statistical Analysis

Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up

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