Exam 3: The Marketing Research Process

Which type of research is being conducted when a researcher conducts an experiment to answer the question,"Will consumers purchase more of our brand if we change the package design?"

Terminal causality means the cause is necessary and sufficient to bring about the effect.

Which of the following refers to a small-scale study in which the results are only preliminary and intended only to assist in design of a subsequent study?

A conclusion that when one thing happens,another specific thing will follow is known as a:

Explain how a researcher makes causal inferences.

Statistics can be used to prove that a research hypothesis is true.

Coding is the application of reasoning to understand the data that have been gathered.

The purpose of exploratory research is to provide conclusive evidence for a particular marketing action.

_____ is the process of developing and deciding among alternative ways of resolving a problem or choosing from among alternative opportunities.

Properly defining a problem can be more difficult than solving it.

In which situation do symptoms exist,but are subtle and few,making problem identification difficult?

The rules for interpreting,categorizing,recording,and transferring the data to the data storage media are called:

Research is the process of developing and deciding among alternative ways of resolving a problem or choosing from among alternative opportunities.

Compare and contrast exploratory,descriptive,and causal research.Which approach is the best?

Data from the accounting department that have been collected previously for another purpose are an example of ____________________.

A formal statement explaining some outcome is called a ____________________.

All of the following are examples of exploratory research techniques EXCEPT:

Checking the data collection forms to correct omissions,illegibly written responses,and the consistency of answers is called ____________________.

Which of the following should a marketing researcher do in order to infer causality?

A small-scale exploratory research project that collects data from respondents similar to those that will be used in the full study is called a ____________________ study.