Exam 19: Editing and Coding: Transforming Raw Data Into Information
Exam 1: The Role of Marketing Research70 Questions
Exam 2: Information Systems and Knowledge Management70 Questions
Exam 3: The Marketing Research Process85 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Problem Definition: Jump-Starting the Research Process75 Questions
Exam 6: Qualitative Research Tools80 Questions
Exam 7: Secondary Data Research in a Digital Age75 Questions
Exam 8: Survey Research: an Overview80 Questions
Exam 9: Survey Research: Basic Methods of Communication With Respondents75 Questions
Exam 10: Observation80 Questions
Exam 11: Experimental Research: An Overview85 Questions
Exam 12: Test Markets and Experimental Design75 Questions
Exam 13: Measurement80 Questions
Exam 14: Attitude Measurement75 Questions
Exam 15: Questionnaire Design85 Questions
Exam 16: Sampling Designs and Sampling Procedures75 Questions
Exam 17: Determination of Sample Size: A Review of Statistical Theory80 Questions
Exam 18: Fieldwork69 Questions
Exam 19: Editing and Coding: Transforming Raw Data Into Information75 Questions
Exam 20: Basic Data Analysis: Descriptive Statistics75 Questions
Exam 21: Univariate Statistical Analysis75 Questions
Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables75 Questions
Exam 23: Bivariate Statistical Analysis: Measures of Association75 Questions
Exam 24: Introducing Multivariate Statistical Analysis80 Questions
Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up70 Questions
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Which of the following refers to the notion that the data file actually contains the information that the researcher is trying to obtain to adequately address research questions?
Free
(Multiple Choice)
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Correct Answer:
D
A method of handling missing data in which only the actual variables for a respondent that do not contain information are eliminated from use in statistical analyses is called ____________________.
Free
(Short Answer)
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Correct Answer:
pair-wise deletion
pair wise deletion
Precoding is the tallying of a small sample of the total number of replies to a particular question,
Free
(True/False)
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Correct Answer:
False
A questionnaire with 5% or more of the responses is suspect and should be deleted from further analyses.
(True/False)
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When Arbitron has its own staff verify the accuracy of radio-station call letters (e.g.KMOX)to ensure that they are possible radio call letters in the geographical area of the respondent,this is an example of:
(Multiple Choice)
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Coding requires transferring the meaning of written responses to numbers.
(True/False)
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Which term represents a computer terminology for a series of alphabetic characters (non-numeric characters)that may form a word and is used to represent text variables?
(Multiple Choice)
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A(n)____________________ documents the location of each variable in a data matrix.
(Short Answer)
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Many researchers use a statistical process to provide an educated guess for missing responses in data based on the respondent's choices to other questions.Which method of dealing with missing data does this represent?
(Multiple Choice)
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The process of checking and adjusting data for omissions,legibility,and consistency is known as ____________________.
(Short Answer)
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Assigning males the value of zero and females the value of one in a database to record the gender of the respondents is an example of:
(Multiple Choice)
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An important part of the editing,coding,and filing stages of data analysis is checking for errors.
(True/False)
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A string file is a collection of characters that represent a single type of data.
(True/False)
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With respect to deletions for missing data,list-wise deletion means the data that the respondent did provide can still be used in statistical analyses.
(True/False)
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In creating coding categories for open-ended questions,the tallying of the replies to a small number of completed questionnaires for a question in order to create coding categories for that question is known as:
(Multiple Choice)
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A collection of related fields that represents the responses from one sampling unit is known as a:
(Multiple Choice)
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A collection of related records that make up a data set is called a(n)____________________.
(Short Answer)
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Constructing coding categories by tallying a small number of responses to a particular question is known as ____________________.
(Short Answer)
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