Exam 20: Basic Data Analysis: Descriptive Statistics

An analysis that compares the answer to the question: "How important is each of these attributes to you for an overnight delivery service?" (e.g.on-time delivery,accurate invoicing,price,and so forth)when comparing several delivery service companies with a rating scale that rates these companies on the quality of their service on these same attributes is known as a(n):

If a researcher wants to summarize the responses of subjects by gender and awareness of a particular brand ("Yes" or "No"),he or she would use a ____ contingency table.

Counting the number of responses to questions in a survey by hand is called:

Making inferences about the data and drawing conclusions about the implications suggested by a research study is called ____________________.

All of the following are software packages that can be used for data analysis EXCEPT:

The researcher examining descriptive statistics for any particular variable is using univariate statistics.

In marketing research,the process of interpretation should explain the meaning of the data in the research study to the reader of the research report.

Arranging data so that the number of times each category occurs is called a(n)____ table.

The purpose of a table in a research report is to summarize and communicate the meaning of the data to the reader.

In cross-tabulation of data,the basic rule is to compute the percentages in the direction of the dependent variable.

List different computer software products designed for descriptive statistical analysis.

Scores or observations recalibrated to indicate how they relate to a base number are called ____________________ numbers.

The appropriate technique for addressing research question involving relationships among multiple less-than interval variables is ____________________.

Combining the data from adjacent categories of a Likert-scale item is a common form of data transformation.

Index numbers require which level of measurement?

Another name for data transformation is:

When a third variable is included in the analysis that is studying the relationship between an independent variable and a dependent variable,and this third variable changes the relationship between the independent variable and the dependent variable in an important way,this third variable is called a(n):

An extreme value that lies far outside of the normal range of most of the data in a distribution (either as a very high score or as a very low score)is called an outlier.

When a respondent's answers to ten Likert-scale items are added up to form a total subtest score for these questions,this is an example of:

Which of the following is used to simplify and clarify data?