Exam 13: Measurement

Coding household income into "Above $100,000," "Between $50,000 and $100,000," and "Below $50,000" is an example of a(n)____ scale.

When a researcher measures the reliability of an instrument by comparing the results of the odd-numbered questions with the results of the even-numbered questions,this is an example of ____ reliability.

The ability of a measuring instrument to measure what it is supposed to measure is called its ____________________.

____________________ validity represents the uniqueness or distinctiveness of a measure.

Measures that assign values anywhere along some scale range in a place that corresponds to the intensity of some concept are called ____________________ measures.

In an observation study,when "shopping time in a supermarket" is defined as: "Using a stopwatch,start the stopwatch the moment the customer enters the store and stop the stopwatch as soon as the customer is handed a receipt by the checkout clerk," this is best described as an example of a(n):

Which of the following is an indicator of a measure's internal consistency?

Which of the following means that the value assigned for a response is treated oppositely from the other items in a scale?

Which of the following is a discrete measure?

Mathematical operations cannot be performed with numbers from nominal scales.

All of the following can be measured using ratio scales EXCEPT:

Another name for face validity is ____ validity.

Which type of measure assigns a value to an observation based on a mathematical derivation of multiple measures?

Scales that assign a value to an object for identification or classification purposes are called ____ scales.

In ratio scales,the location of the zero point is arbitrary.

When a two-point scale (e.g.agree/disagree)is expanded to include five categories (e.g.strongly disagree,disagree,undecided,agree,strongly agree),we say that the ____ of the scale has been increased.

The Fahrenheit temperature scale is an example of a ratio scale.

The ability of a measuring instrument to measure what it is supposed to measure is the basic purpose of ____.

A researcher is measuring consumers' attitudes toward product placement in movies using five attitude items.She created a scale by simply summing the response to each item making up the composite measure.This composite measure is called a(n):

When respondents are asked to place local shopping malls so that their first choice is 1,their second choice is 2,and so forth,this is best-described as an example of a(n)____ scale.