Exam 11: Experimental Research: An Overview

When some subjects exit the experiment before it is completed and this effects the results of the study,this is an example of a(n):

Which of the following is a way for a researcher to equally distribute the effects of extraneous variables to all conditions in an experiment?

A maturation effect in an experiment is a function of time and the naturally occurring events that coincide with growth and experience.

Which of the following means that there is an alternative explanation beyond the experimental variables for any observed differences in the dependent variables?

A confound in an experiment means that there is an alternative explanation beyond the experimental variables for any observed differences in the dependent variable.

Which of the following are possible test units in a marketing research study?

The people administering an experiment must be aware of the experimental hypotheses.

When different interviewers are used in a pretest from those used in the posttest and this produces different results in the study,this is an example of a(n):

When subjects act differently because they are aware that they are in an experiment,this is called the:

People are the most common test units in most marketing experiments.

When a research organization conducts a taste test in its offices located in a shopping mall,this is an example of a(n)____________________ experiment.

Research projects involving experimental manipulations that are implemented in a natural environment are called:

The question as to whether the independent variable was the sole cause of the change in the dependent variable is the basic issue in:

When the experimenter's comments influence the subjects' behavior so that they give answers that they think the experimenter wants to hear rather than their true feelings,we say that ____________________ has occurred.

When Procter & Gamble conducts a test market for a new shampoo in Kansas City and St.Louis,this is an example of a(n)____________________ experiment.

The group receiving an experimental treatment is called the:

When a food company tests a new product by having one group of experimental subjects taste this product first and then taste a competitor's product second,while a second group of experimental subjects tastes these two products in the reverse order,the experimental design has been:

When a test market is conducted in five retail stores in Erie,Pennsylvania,this is an example of a laboratory experiment.

If subjects in the experimental group are administered the treatment in the afternoon while the subjects in the control group participate in the experiment in the morning,the study is said to experience ____________________ error.

Experimental research attempts to find causal relationships among variables.