Exam 2: Information Systems and Knowledge Management

Relevant data are facts about things that cannot be changed.

LEXIS-NEXIS is a company that puts together consortia of data sources into packages that are offered to municipal,corporate,and university libraries for a fee.LEXIS-NEXIS is an example of a:

Which part of the decision support system addresses exchanges between the firm and its customers?

All of the following are important characteristics used to evaluate the value of information EXCEPT:

When a marketing manager has sufficient information to make a good decision,the information is said to be ____________________.

Who can provide data to a decision support system?

Which of the following is a collaborative effort involving just over 200 universities,government entities,and sixty corporations?

Define predictive analytics and discuss a marketing researcher's job in predictive analytics.

____________________ technology refers to users requesting information from a Web page and the browser then determining a response.

When you visit Web sites,most likely a small computer file that records your Web usage history is created.This small computer file is called a(n):

A decision support system that gathers information about customers such as sales history and customer preferences is known as a(n)____________________ system.

Which of the following is a process that allows important day-to-day operational data to be stored and organized for simplified access?

Timeliness means that the data are not more than a few years old.

A data warehouse is the multitiered computer storehouse of current and historical data.

Which source of input data is represented when a company conducts marketing research to identify the characteristics of its customers?

Parties that furnish information on the World Wide Web are called:

Electronic data interchange (EDI)refers to linking computerized data sources to statistical tools that can search for predictive relationships and trends which allow more accurate predictions of consumers' opinions and actions.

Data which relates purchase information with promotional exposures and advertising frequency data by particular households are known as:

A Web site address that Web browsers recognize is called a(n):

Talbot's,a women's clothing retailer,sent Laurie an email notifying her of one the sweaters they are offering this year in a style and color she had searched for on its Web site during last season's clearance sale but was unable to purchase in her size.Talbot's was linking computerized data sources to statistical tools to search for predictive relationships to enable more effective marketing communications,which is an example of: