Question 1

Which one of the following statements is true of outsourcing?

Accepted Answer

A) Outsourcing tends to increase operational and recruitment costs. 
B) Outsourcing has no effect on a company's efficiency. 
C) In outsourcing,in-house professionals are hired to perform tasks. 
D) Outsourcing involves the free exchange of services and resources between organizations in the same country. 
E) Outsourcing involves buying professional services outside the firm. 
A) Outsourcing tends to increase operational and recruitment costs. 
B) Outsourcing has no effect on a company's efficiency. 
C) In outsourcing,in-house professionals are hired to perform tasks. 
D) Outsourcing involves the free exchange of services and resources between organizations in the same country. 
E) Outsourcing involves buying professional services outside the firm.

Question 2

The Federal Fair Packaging and Labeling Act

Accepted Answer

A) was created in response to consumer criticism of packaging and labeling. 
B) calls on government agencies and industry to try to reduce the number of packaging sizes. 
C) requires that consumer goods be clearly labeled in understandable terms. 
D) All these answers are correct. 
A) was created in response to consumer criticism of packaging and labeling. 
B) calls on government agencies and industry to try to reduce the number of packaging sizes. 
C) requires that consumer goods be clearly labeled in understandable terms. 
D) All these answers are correct.

Question 3

Use this information for questions that refer to the Sunny Day Foods (SDF)case. For six months,Kim Wu has been working for Sunny Day Foods (SDF),a fast-growing manufacturer of organic foods.After graduating college,she worked for four years as a sales rep for a nationally known food company; but she jumped at the chance when SDF contacted her about becoming marketing manager for its breakfast foods division,which sells dry cereals and a pancake mix.
Kim spent the first few months on the job trying to better understand SDF,its product line,and its marketing strategy.She reviewed the company's past marketing research,commissioned new research,and talked to both consumers and retailers.Now,the CEO of the company wants her thoughts on what the company's marketing strategy should be for the next few years.
Her research indicates that among cereal customers,there are at least five segments of customers who use SDF products.
A.One segment,the loyalists,has a strong preference for one or two of the SDF cereals.These customers often go out of their way to visit a store with their favorite SDF cereal and buy only that product at the store.
B.Another segment,the regulars,buys SDF cereals without much thought.For them it is just part of their routine and,if you ask them why they pick the cereal,they'd say it's just a habit.
C.A third segment,the deal prone,sees SDF cereals as just another organic cereal.They view all organic cereals as pretty much the same and buy whichever brand seems to offer the best deal that week.
D.A fourth segment,the politicos,consists of former buyers of SDF cereals.A few years ago,the company took a strong stand in a presidential race and these customers resented it.Now,they boycott all SDF foods because of that incident.
E.A fifth segment,SDF who?,is made up of consumers who buy organic cereals but who don't have much awareness of particular organic brand names.
In reviewing how SDF currently brands its products,Kim sees that it is using several different approaches.The Sunny Day Foods brand is used on most products the company sells.But a few years ago the company brought out an instant organic oatmeal with the Hot 'n Healthy name.SDF also makes cereal sold by a health food chain; and the package for that chain uses the store's own name,Nature's Foods,as the brand name for the cereal.
For which market segment would widespread distribution NOT be as important?

Accepted Answer

A) politicos 
B) SDF who? 
C) loyalists 
D) deal prone 
E) regulars 
A) politicos 
B) SDF who? 
C) loyalists 
D) deal prone 
E) regulars

Question 4

A dealer brand is sometimes called a ________ brand.

Accepted Answer

A) national 
B) local 
C) manufacturer 
D) private 
E) regional 
A) national 
B) local 
C) manufacturer 
D) private 
E) regional

Question 5

Component parts usually require much processing to get them ready for assembly.

Accepted Answer

A) True 
 B)False

Question 6

Gavan and Rebekah want to buy a flat screen TV.They look at several brands in several different stores before finally deciding on a Sharp.The TV set was the most expensive model they saw,but they felt it had better colors and would be more reliable.In this case,the TV is a(n)

Accepted Answer

A) impulse product. 
B) heterogeneous shopping product. 
C) emergency product. 
D) specialty product. 
E) homogeneous shopping product. 
A) impulse product. 
B) heterogeneous shopping product. 
C) emergency product. 
D) specialty product. 
E) homogeneous shopping product.

Question 7

While shopping in a local supermarket,Jolene Partin came upon an aisle display of cookies and had to have some-immediately.By the time she got to the checkout counter with the rest of her selections,all the cookies were gone.In this case,the cookies were

Accepted Answer

A) an impulse product. 
B) a staple product. 
C) an unsought product. 
D) very nutritious. 
E) a consumption product. 
A) an impulse product. 
B) a staple product. 
C) an unsought product. 
D) very nutritious. 
E) a consumption product.

Question 8

Business professional services

Accepted Answer

A) may not be purchased outside the firm if they are needed regularly. 
B) support a firm's operations. 
C) are offered by a growing number of specialists. 
D) are generally treated as expense items. 
E) All these answers are correct. 
A) may not be purchased outside the firm if they are needed regularly. 
B) support a firm's operations. 
C) are offered by a growing number of specialists. 
D) are generally treated as expense items. 
E) All these answers are correct.

Question 9

A service logo is a type of trademark used for a service offering.

Accepted Answer

A) True 
 B)False

Question 10

Logs,fish,cotton,and strawberries can all be

Accepted Answer

A) supplies. 
B) raw materials. 
C) component parts. 
D) capital items. 
E) accessories. 
A) supplies. 
B) raw materials. 
C) component parts. 
D) capital items. 
E) accessories.

Question 11

Sumitomo Bank,a large bank in southern California,has just purchased 120 high-speed telephone fax machines (costing about $1,300 each)to speed communications among its many offices.The purchase was made by the purchasing manager,who expects the machines to last about five years.In this case,the fax machines are

Accepted Answer

A) accessory equipment. 
B) MRO items. 
C) installations. 
D) component parts. 
E) professional services. 
A) accessory equipment. 
B) MRO items. 
C) installations. 
D) component parts. 
E) professional services.

Question 12

Supplies (business products)are expense items that do not become part of a final product.

Accepted Answer

A) True 
 B)False

Question 13

________ are an example of 100 percent physical goods.

Accepted Answer

A) Restaurant meals 
B) Paper towels 
C) Satellite radio subscriptions 
D) Postal services 
A) Restaurant meals 
B) Paper towels 
C) Satellite radio subscriptions 
D) Postal services

Question 14

The Federal Fair Packaging and Labeling Act of 1966 requires that firms in a product-market reduce the number of package sizes to three or fewer for any product.

Accepted Answer

A) True 
 B)False

Question 15

AI and intelligent agents use ________ to help anticipate customer needs.

Accepted Answer

A) analytics 
B) augmented reality 
C) primary data 
D) big data 
E) decision support systems 
A) analytics 
B) augmented reality 
C) primary data 
D) big data 
E) decision support systems

Question 16

Raw materials are unprocessed expense items such as farm products and natural products.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is NOT a level of brand familiarity?

Accepted Answer

A) brand nonexistence 
B) brand rejection 
C) brand nonrecognition 
D) brand preference 
E) brand insistence 
A) brand nonexistence 
B) brand rejection 
C) brand nonrecognition 
D) brand preference 
E) brand insistence

Question 18

Installations are not bought very often,but the number of potential buyers at any particular time is usually quite large.

Accepted Answer

A) True 
 B)False

Question 19

Emergency products

Accepted Answer

A) need adequate representation in major shopping areas. 
B) need widespread distribution but with assurance of preferred display. 
C) can have limited availability as long as display is good. 
D) need widespread distribution near probable points of use. 
E) need widespread distribution at low cost. 
A) need adequate representation in major shopping areas. 
B) need widespread distribution but with assurance of preferred display. 
C) can have limited availability as long as display is good. 
D) need widespread distribution near probable points of use. 
E) need widespread distribution at low cost.

Question 20

Consumer product classes

Accepted Answer

A) are based on how the product will be used. 
B) are based primarily on how much effort is actually involved in making a purchase. 
C) suggest the type of marketing mix that should be used,while business product classes have little to do with the marketing mix that should be used. 
D) are based on how consumers think about and shop for products. 
E) None of these answers is correct. 
A) are based on how the product will be used. 
B) are based primarily on how much effort is actually involved in making a purchase. 
C) suggest the type of marketing mix that should be used,while business product classes have little to do with the marketing mix that should be used. 
D) are based on how consumers think about and shop for products. 
E) None of these answers is correct.

Which one of the following statements is true of outsourcing?

The Federal Fair Packaging and Labeling Act

A dealer brand is sometimes called a ________ brand.

Component parts usually require much processing to get them ready for assembly.

Gavan and Rebekah want to buy a flat screen TV.They look at several brands in several different stores before finally deciding on a Sharp.The TV set was the most expensive model they saw,but they felt it had better colors and would be more reliable.In this case,the TV is a(n)

While shopping in a local supermarket,Jolene Partin came upon an aisle display of cookies and had to have some-immediately.By the time she got to the checkout counter with the rest of her selections,all the cookies were gone.In this case,the cookies were

Business professional services

A service logo is a type of trademark used for a service offering.

Logs,fish,cotton,and strawberries can all be

Supplies (business products)are expense items that do not become part of a final product.

________ are an example of 100 percent physical goods.

The Federal Fair Packaging and Labeling Act of 1966 requires that firms in a product-market reduce the number of package sizes to three or fewer for any product.

AI and intelligent agents use ________ to help anticipate customer needs.

Raw materials are unprocessed expense items such as farm products and natural products.

Which of the following is NOT a level of brand familiarity?

Installations are not bought very often,but the number of potential buyers at any particular time is usually quite large.

Emergency products

Consumer product classes

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 8: Elements of Product Planning for Goods and Services

Which one of the following statements is true of outsourcing?

The Federal Fair Packaging and Labeling Act

A dealer brand is sometimes called a ________ brand.

Component parts usually require much processing to get them ready for assembly.

Gavan and Rebekah want to buy a flat screen TV.They look at several brands in several different stores before finally deciding on a Sharp.The TV set was the most expensive model they saw,but they felt it had better colors and would be more reliable.In this case,the TV is a(n)

While shopping in a local supermarket,Jolene Partin came upon an aisle display of cookies and had to have some-immediately.By the time she got to the checkout counter with the rest of her selections,all the cookies were gone.In this case,the cookies were

Business professional services

A service logo is a type of trademark used for a service offering.

Logs,fish,cotton,and strawberries can all be

Supplies (business products)are expense items that do not become part of a final product.

________ are an example of 100 percent physical goods.

The Federal Fair Packaging and Labeling Act of 1966 requires that firms in a product-market reduce the number of package sizes to three or fewer for any product.

AI and intelligent agents use ________ to help anticipate customer needs.

Raw materials are unprocessed expense items such as farm products and natural products.

Which of the following is NOT a level of brand familiarity?

Installations are not bought very often,but the number of potential buyers at any particular time is usually quite large.

Emergency products

Consumer product classes

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters