Question 1

Supplies can be divided into which of the following three types?

Accepted Answer

A) staples,impulse,and emergency 
B) accessory equipment,raw materials,and component parts 
C) homogeneous,heterogeneous,and specialty 
D) products,installations,and services 
E) maintenance,repair,and operating 
A) staples,impulse,and emergency 
B) accessory equipment,raw materials,and component parts 
C) homogeneous,heterogeneous,and specialty 
D) products,installations,and services 
E) maintenance,repair,and operating

Question 2

Which of the following is the best example of an individual product?

Accepted Answer

A) 32-ounce boxes of Gain and Tide 
B) three types of pears 
C) six brands of cookies 
D) 12-oz.size of Pert Plus 
E) two brands of mountain bikes 
A) 32-ounce boxes of Gain and Tide 
B) three types of pears 
C) six brands of cookies 
D) 12-oz.size of Pert Plus 
E) two brands of mountain bikes

Question 3

A service mark is the same as a trademark,except that it refers to a service offering.

Accepted Answer

A) True 
 B)False

Question 4

A firm that makes special batteries that boat and motorcycle manufacturers buy and install directly into their new boats and motorcycles is selling

Accepted Answer

A) supplies. 
B) component parts. 
C) component materials. 
D) installations. 
E) accessory equipment. 
A) supplies. 
B) component parts. 
C) component materials. 
D) installations. 
E) accessory equipment.

Question 5

Which of the following qualities of packaging would NOT likely turn a casual customer into a loyal buyer?

Accepted Answer

A) making the product easier or safer to use 
B) making a product convenient to store 
C) preventing spoiling or damage 
D) making products easier to identify 
E) promoting the brand at the point of purchase 
A) making the product easier or safer to use 
B) making a product convenient to store 
C) preventing spoiling or damage 
D) making products easier to identify 
E) promoting the brand at the point of purchase

Question 6

Fresher Foods Co.manufactures and sells a variety of dairy products under the Fresh Farm brand name.It then decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name.For its new line,Fresher Foods is using a(n)

Accepted Answer

A) family brand. 
B) individual brand. 
C) dealer brand. 
D) private brand. 
E) select brand. 
A) family brand. 
B) individual brand. 
C) dealer brand. 
D) private brand. 
E) select brand.

Question 7

The text's consumer product classes are based on

Accepted Answer

A) the demand elasticity of the products. 
B) the way people think about and shop for products. 
C) the type of stores that sell the products. 
D) the quantity in which products will be purchased or used. 
E) how the sellers view the products. 
A) the demand elasticity of the products. 
B) the way people think about and shop for products. 
C) the type of stores that sell the products. 
D) the quantity in which products will be purchased or used. 
E) how the sellers view the products.

Question 8

Why might the demand for business products be inelastic,while the demand facing individual sellers of those products is extremely elastic?

Accepted Answer

A) because total demand for business products often exceeds supply 
B) because most business producers use haggling in their buying 
C) because the demand for business products is derived,and some industries have many sellers of essentially homogeneous products 
D) because the industry demand is rising 
E) None of these answers is correct. 
A) because total demand for business products often exceeds supply 
B) because most business producers use haggling in their buying 
C) because the demand for business products is derived,and some industries have many sellers of essentially homogeneous products 
D) because the industry demand is rising 
E) None of these answers is correct.

Question 9

Trademarks

Accepted Answer

A) can be legally protected in the U.S.under the Lanham Act. 
B) cannot be registered with a government agency in the U.S. 
C) are legally protected in the United States,but not in any other countries. 
D) are,along with trademark infringement,aggressively policed by a special agency of the U.S.government. 
E) None of these answers is correct. 
A) can be legally protected in the U.S.under the Lanham Act. 
B) cannot be registered with a government agency in the U.S. 
C) are legally protected in the United States,but not in any other countries. 
D) are,along with trademark infringement,aggressively policed by a special agency of the U.S.government. 
E) None of these answers is correct.

Question 10

Use this information for questions that refer to the Sunny Day Foods (SDF)case. For six months,Kim Wu has been working for Sunny Day Foods (SDF),a fast-growing manufacturer of organic foods.After graduating college,she worked for four years as a sales rep for a nationally known food company; but she jumped at the chance when SDF contacted her about becoming marketing manager for its breakfast foods division,which sells dry cereals and a pancake mix.
Kim spent the first few months on the job trying to better understand SDF,its product line,and its marketing strategy.She reviewed the company's past marketing research,commissioned new research,and talked to both consumers and retailers.Now,the CEO of the company wants her thoughts on what the company's marketing strategy should be for the next few years.
Her research indicates that among cereal customers,there are at least five segments of customers who use SDF products.
A.One segment,the loyalists,has a strong preference for one or two of the SDF cereals.These customers often go out of their way to visit a store with their favorite SDF cereal and buy only that product at the store.
B.Another segment,the regulars,buys SDF cereals without much thought.For them it is just part of their routine and,if you ask them why they pick the cereal,they'd say it's just a habit.
C.A third segment,the deal prone,sees SDF cereals as just another organic cereal.They view all organic cereals as pretty much the same and buy whichever brand seems to offer the best deal that week.
D.A fourth segment,the politicos,consists of former buyers of SDF cereals.A few years ago,the company took a strong stand in a presidential race and these customers resented it.Now,they boycott all SDF foods because of that incident.
E.A fifth segment,SDF who?,is made up of consumers who buy organic cereals but who don't have much awareness of particular organic brand names.
In reviewing how SDF currently brands its products,Kim sees that it is using several different approaches.The Sunny Day Foods brand is used on most products the company sells.But a few years ago the company brought out an instant organic oatmeal with the Hot 'n Healthy name.SDF also makes cereal sold by a health food chain; and the package for that chain uses the store's own name,Nature's Foods,as the brand name for the cereal.
Which product class best describes how regulars view SDF cereals?

Accepted Answer

A) staples 
B) impulse product 
C) heterogeneous product 
D) specialty product 
A) staples 
B) impulse product 
C) heterogeneous product 
D) specialty product

Question 11

Business products that are necessary expense items and are continually used up but which do not become part of the buyer's final product are

Accepted Answer

A) component materials. 
B) supplies. 
C) component parts. 
D) raw materials. 
E) accessory equipment. 
A) component materials. 
B) supplies. 
C) component parts. 
D) raw materials. 
E) accessory equipment.

Question 12

For professional services that are needed only occasionally and require special skills,it is usually better for a firm to have its own employees provide them than to use outsiders.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following consumer products is most likely to be classified as "unsought"?

Accepted Answer

A) tablet computer 
B) tires 
C) life insurance 
D) band aids 
E) house paint 
A) tablet computer 
B) tires 
C) life insurance 
D) band aids 
E) house paint

Question 14

Product class is based on the type of

Accepted Answer

A) customer. 
B) manufacturing process. 
C) marketing mix. 
D) marketing strategy. 
E) shopping strategy. 
A) customer. 
B) manufacturing process. 
C) marketing mix. 
D) marketing strategy. 
E) shopping strategy.

Question 15

A warranty explains what the seller promises about its product.

Accepted Answer

A) True 
 B)False

Question 16

When a consumer has no idea what an RAV4 is,it is an example of

Accepted Answer

A) brand recognition. 
B) brand nonrecognition. 
C) brand insistence. 
D) brand preference. 
E) brand familiarity. 
A) brand recognition. 
B) brand nonrecognition. 
C) brand insistence. 
D) brand preference. 
E) brand familiarity.

Question 17

Which of the following statements is true?

Accepted Answer

A) Consumer demand for a specific brand at a profitable price helps build brand equity. 
B) Brand equity is likely to be higher if retailers are eager to stock the brand. 
C) The value of a brand to its current owner is called brand equity. 
D) It is usually difficult and expensive to build brand recognition. 
E) All these statements are true. 
A) Consumer demand for a specific brand at a profitable price helps build brand equity. 
B) Brand equity is likely to be higher if retailers are eager to stock the brand. 
C) The value of a brand to its current owner is called brand equity. 
D) It is usually difficult and expensive to build brand recognition. 
E) All these statements are true.

Question 18

Which of the following is NOT a component material?

Accepted Answer

A) paper 
B) copper wire 
C) copper ore 
D) copper screen 
A) paper 
B) copper wire 
C) copper ore 
D) copper screen

Question 19

VoiceSys,Inc.produces voice mail switchboard systems used in large office buildings,hotels,and other facilities.VoiceSys is short of cash,but its products are so profitable and are selling so well that it has decided to buy more production equipment from one of the many suppliers that serve its industry.This example illustrates

Accepted Answer

A) how installations are a boom-or-bust industry. 
B) why installations may have to be leased or rented. 
C) derived demand. 
D) All these answers are correct. 
A) how installations are a boom-or-bust industry. 
B) why installations may have to be leased or rented. 
C) derived demand. 
D) All these answers are correct.

Question 20

Which of the following is most likely to use individual brands rather than a family brand for its products?

Accepted Answer

A) manufacturer of knives and scissors for the "top quality" market 
B) manufacturer of canned pet foods and sandwich spreads for final consumers 
C) manufacturer of sweeping compounds,brooms,and mops for business firms 
D) manufacturer of flour for the "mass market" 
E) manufacturer of packaged potato chips and crackers 
A) manufacturer of knives and scissors for the "top quality" market 
B) manufacturer of canned pet foods and sandwich spreads for final consumers 
C) manufacturer of sweeping compounds,brooms,and mops for business firms 
D) manufacturer of flour for the "mass market" 
E) manufacturer of packaged potato chips and crackers

Supplies can be divided into which of the following three types?

Which of the following is the best example of an individual product?

A service mark is the same as a trademark,except that it refers to a service offering.

A firm that makes special batteries that boat and motorcycle manufacturers buy and install directly into their new boats and motorcycles is selling

Which of the following qualities of packaging would NOT likely turn a casual customer into a loyal buyer?

Fresher Foods Co.manufactures and sells a variety of dairy products under the Fresh Farm brand name.It then decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name.For its new line,Fresher Foods is using a(n)

The text's consumer product classes are based on

Why might the demand for business products be inelastic,while the demand facing individual sellers of those products is extremely elastic?

Trademarks

Business products that are necessary expense items and are continually used up but which do not become part of the buyer's final product are

For professional services that are needed only occasionally and require special skills,it is usually better for a firm to have its own employees provide them than to use outsiders.

Which of the following consumer products is most likely to be classified as "unsought"?

Product class is based on the type of

A warranty explains what the seller promises about its product.

When a consumer has no idea what an RAV4 is,it is an example of

Which of the following statements is true?

Which of the following is NOT a component material?

Which of the following is most likely to use individual brands rather than a family brand for its products?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 8: Elements of Product Planning for Goods and Services

Supplies can be divided into which of the following three types?

Which of the following is the best example of an individual product?

A service mark is the same as a trademark,except that it refers to a service offering.

A firm that makes special batteries that boat and motorcycle manufacturers buy and install directly into their new boats and motorcycles is selling

Which of the following qualities of packaging would NOT likely turn a casual customer into a loyal buyer?

Fresher Foods Co.manufactures and sells a variety of dairy products under the Fresh Farm brand name.It then decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name.For its new line,Fresher Foods is using a(n)

The text's consumer product classes are based on

Why might the demand for business products be inelastic,while the demand facing individual sellers of those products is extremely elastic?

Trademarks

Business products that are necessary expense items and are continually used up but which do not become part of the buyer's final product are

For professional services that are needed only occasionally and require special skills,it is usually better for a firm to have its own employees provide them than to use outsiders.

Which of the following consumer products is most likely to be classified as "unsought"?

Product class is based on the type of

A warranty explains what the seller promises about its product.

When a consumer has no idea what an RAV4 is,it is an example of

Which of the following statements is true?

Which of the following is NOT a component material?

Which of the following is most likely to use individual brands rather than a family brand for its products?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters