Question 1

Having a competitive price is likely to

Accepted Answer

A) be more important for a homogeneous shopping product than for a specialty product. 
B) be more important for a heterogeneous shopping product than for a homogeneous shopping product. 
C) be more important for an emergency product than for a staple. 
D) keep a product from falling into the "unsought" product class. 
E) decrease the demand for the product among customers. 
A) be more important for a homogeneous shopping product than for a specialty product. 
B) be more important for a heterogeneous shopping product than for a homogeneous shopping product. 
C) be more important for an emergency product than for a staple. 
D) keep a product from falling into the "unsought" product class. 
E) decrease the demand for the product among customers.

Question 2

Saxon Shoes is a large independent shoe store.In the men's department,the store offers three different brands of slip-on tassel loafers for men: Bass,priced at $75; Rockport,priced at $125; and Allen Edmonds,priced at $250.In terms of product quality,which of the following is an accurate statement?

Accepted Answer

A) The Bass shoes have the lowest quality. 
B) The Allen-Edmonds shoes have the highest quality. 
C) The Rockport shoes have mid-level quality. 
D) The quality of the three brands depends on the degree to which they meet the needs of the consumers in the target market. 
E) The Allen-Edmonds shoes are first movers in the market. 
A) The Bass shoes have the lowest quality. 
B) The Allen-Edmonds shoes have the highest quality. 
C) The Rockport shoes have mid-level quality. 
D) The quality of the three brands depends on the degree to which they meet the needs of the consumers in the target market. 
E) The Allen-Edmonds shoes are first movers in the market.

Question 3

Compared to other consumer products,the major distinguishing characteristic of emergency products is the customer's

Accepted Answer

A) desire to negotiate for a "deal." 
B) urgency to get the need satisfied. 
C) willingness to shop around for a lower price. 
D) interest in the brand name. 
E) willingness to shop and compare. 
A) desire to negotiate for a "deal." 
B) urgency to get the need satisfied. 
C) willingness to shop around for a lower price. 
D) interest in the brand name. 
E) willingness to shop and compare.

Question 4

When the economy is sluggish,final consumers have less money to buy their favorite computer gadgets; and this leads to touchscreen manufacturers selling less product to computer makers like Apple.This illustrates the concept of

Accepted Answer

A) "Product" as potential customer satisfaction. 
B) derived demand. 
C) brand nonrecognition. 
D) brand rejection. 
E) unsought products. 
A) "Product" as potential customer satisfaction. 
B) derived demand. 
C) brand nonrecognition. 
D) brand rejection. 
E) unsought products.

Question 5

________ are bought often,routinely,and without much thought.

Accepted Answer

A) New unsought products 
B) Staples 
C) Specialty products 
D) Business products 
E) Shopping products 
A) New unsought products 
B) Staples 
C) Specialty products 
D) Business products 
E) Shopping products

Question 6

Branding can help branders because it

Accepted Answer

A) may lower promotion costs. 
B) can improve the company's image. 
C) encourages repeat buying. 
D) may develop customer loyalty. 
E) All these answers are correct. 
A) may lower promotion costs. 
B) can improve the company's image. 
C) encourages repeat buying. 
D) may develop customer loyalty. 
E) All these answers are correct.

Question 7

Staple products

Accepted Answer

A) need maximum exposure and widespread distribution at low cost. 
B) need adequate representation in major shopping areas. 
C) need widespread distribution but with assurance of preferred display. 
D) need widespread distribution near probable points of use. 
E) can have limited availability as long as display is good. 
A) need maximum exposure and widespread distribution at low cost. 
B) need adequate representation in major shopping areas. 
C) need widespread distribution but with assurance of preferred display. 
D) need widespread distribution near probable points of use. 
E) can have limited availability as long as display is good.

Question 8

Examples of packaging's role of protecting include its link to promotion and its role in conveying product information.

Accepted Answer

A) True 
 B)False

Question 9

An individual product is a particular product within a product line.

Accepted Answer

A) True 
 B)False

Question 10

________ means potential customers won't buy a brand unless its current image is changed.

Accepted Answer

A) Brand preference 
B) Brand rejection 
C) Brand insistence 
D) Brand recognition 
E) Brand nonrecognition 
A) Brand preference 
B) Brand rejection 
C) Brand insistence 
D) Brand recognition 
E) Brand nonrecognition

Question 11

Consumer product classes are based on

Accepted Answer

A) the level of derived demand. 
B) how consumers think about products. 
C) what types of business products were used to produce them. 
D) how consumers will use the products. 
E) how new and innovative the products are. 
A) the level of derived demand. 
B) how consumers think about products. 
C) what types of business products were used to produce them. 
D) how consumers will use the products. 
E) how new and innovative the products are.

Question 12

VoiceSys,Inc.produces voice mail switchboard systems used in large office buildings,hotels,and other facilities.VoiceSys's products are selling so well that the company has decided to buy new equipment that will increase its production capacity.This example best illustrates

Accepted Answer

A) why the demand for a particular seller's equipment is inelastic. 
B) derived demand. 
C) why the industry demand for this kind of equipment is quite elastic. 
D) that the market for installations is a "boom or bust" business. 
E) All these answers are correct. 
A) why the demand for a particular seller's equipment is inelastic. 
B) derived demand. 
C) why the industry demand for this kind of equipment is quite elastic. 
D) that the market for installations is a "boom or bust" business. 
E) All these answers are correct.

Question 13

Regarding component parts,which of the following is true?

Accepted Answer

A) The original equipment market and the aftermarket for component parts are typically separate target markets. 
B) A product originally sold as a component part may become a consumer product when sold in the "aftermarket." 
C) Component buyers want dependable suppliers. 
D) They are finished items that must meet specifications. 
E) All these answers are correct. 
A) The original equipment market and the aftermarket for component parts are typically separate target markets. 
B) A product originally sold as a component part may become a consumer product when sold in the "aftermarket." 
C) Component buyers want dependable suppliers. 
D) They are finished items that must meet specifications. 
E) All these answers are correct.

Question 14

Ukrop's Supermarkets places the Ukrop's brand on a wide variety of products that are only available in Ukrop's stores.The Ukrop's brand is referred to as a(n)

Accepted Answer

A) global brand. 
B) manufacturer brand. 
C) national brand. 
D) private brand. 
E) producer brand. 
A) global brand. 
B) manufacturer brand. 
C) national brand. 
D) private brand. 
E) producer brand.

Question 15

During a heavy rainstorm,Louie Hirasawa stepped into a drugstore and bought an umbrella-just like the one he had at home-for $15.00 plus tax.In this case,the umbrella is a(n)

Accepted Answer

A) specialty product. 
B) shopping product. 
C) unsought product. 
D) emergency product. 
E) impulse product. 
A) specialty product. 
B) shopping product. 
C) unsought product. 
D) emergency product. 
E) impulse product.

Question 16

The main difference between installations and accessory equipment is that accessories are capital items,while installations are expense items.

Accepted Answer

A) True 
 B)False

Question 17

Sellers pay a fee to use the Sunkist brand on more than 400 products in 30 countries.Sunkist is a(n)________ brand.

Accepted Answer

A) manufacturer's 
B) individual 
C) dealer 
D) licensed 
E) specialty 
A) manufacturer's 
B) individual 
C) dealer 
D) licensed 
E) specialty

Question 18

Satellite radio is an example of 100 percent product emphasis.

Accepted Answer

A) True 
 B)False

Question 19

A consumer product that a customer really wants-and is willing to make a special shopping effort to find-is a(n)

Accepted Answer

A) staple product. 
B) convenience product. 
C) heterogeneous shopping product. 
D) specialty product. 
E) emergency product. 
A) staple product. 
B) convenience product. 
C) heterogeneous shopping product. 
D) specialty product. 
E) emergency product.

Question 20

Convenience products are products

Accepted Answer

A) a consumer needs but is not willing to spend much time or effort shopping for. 
B) consumers are aware of but are not interested in. 
C) meant for use in producing other products. 
D) toward which consumer attitudes may be negative. 
E) that consumers want because they are easy to use or consume. 
A) a consumer needs but is not willing to spend much time or effort shopping for. 
B) consumers are aware of but are not interested in. 
C) meant for use in producing other products. 
D) toward which consumer attitudes may be negative. 
E) that consumers want because they are easy to use or consume.

Having a competitive price is likely to

Saxon Shoes is a large independent shoe store.In the men's department,the store offers three different brands of slip-on tassel loafers for men: Bass,priced at $75; Rockport,priced at $125; and Allen Edmonds,priced at $250.In terms of product quality,which of the following is an accurate statement?

Compared to other consumer products,the major distinguishing characteristic of emergency products is the customer's

When the economy is sluggish,final consumers have less money to buy their favorite computer gadgets; and this leads to touchscreen manufacturers selling less product to computer makers like Apple.This illustrates the concept of

________ are bought often,routinely,and without much thought.

Branding can help branders because it

Staple products

Examples of packaging's role of protecting include its link to promotion and its role in conveying product information.

An individual product is a particular product within a product line.

________ means potential customers won't buy a brand unless its current image is changed.

Consumer product classes are based on

VoiceSys,Inc.produces voice mail switchboard systems used in large office buildings,hotels,and other facilities.VoiceSys's products are selling so well that the company has decided to buy new equipment that will increase its production capacity.This example best illustrates

Regarding component parts,which of the following is true?

Ukrop's Supermarkets places the Ukrop's brand on a wide variety of products that are only available in Ukrop's stores.The Ukrop's brand is referred to as a(n)

During a heavy rainstorm,Louie Hirasawa stepped into a drugstore and bought an umbrella-just like the one he had at home-for $15.00 plus tax.In this case,the umbrella is a(n)

The main difference between installations and accessory equipment is that accessories are capital items,while installations are expense items.

Sellers pay a fee to use the Sunkist brand on more than 400 products in 30 countries.Sunkist is a(n)________ brand.

Satellite radio is an example of 100 percent product emphasis.

A consumer product that a customer really wants-and is willing to make a special shopping effort to find-is a(n)

Convenience products are products

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 8: Elements of Product Planning for Goods and Services

Having a competitive price is likely to

Saxon Shoes is a large independent shoe store.In the men's department,the store offers three different brands of slip-on tassel loafers for men: Bass,priced at $75; Rockport,priced at $125; and Allen Edmonds,priced at $250.In terms of product quality,which of the following is an accurate statement?

Compared to other consumer products,the major distinguishing characteristic of emergency products is the customer's

When the economy is sluggish,final consumers have less money to buy their favorite computer gadgets; and this leads to touchscreen manufacturers selling less product to computer makers like Apple.This illustrates the concept of

________ are bought often,routinely,and without much thought.

Branding can help branders because it

Staple products

Examples of packaging's role of protecting include its link to promotion and its role in conveying product information.

An individual product is a particular product within a product line.

________ means potential customers won't buy a brand unless its current image is changed.

Consumer product classes are based on

VoiceSys,Inc.produces voice mail switchboard systems used in large office buildings,hotels,and other facilities.VoiceSys's products are selling so well that the company has decided to buy new equipment that will increase its production capacity.This example best illustrates

Regarding component parts,which of the following is true?

Ukrop's Supermarkets places the Ukrop's brand on a wide variety of products that are only available in Ukrop's stores.The Ukrop's brand is referred to as a(n)

During a heavy rainstorm,Louie Hirasawa stepped into a drugstore and bought an umbrella-just like the one he had at home-for $15.00 plus tax.In this case,the umbrella is a(n)

The main difference between installations and accessory equipment is that accessories are capital items,while installations are expense items.

Sellers pay a fee to use the Sunkist brand on more than 400 products in 30 countries.Sunkist is a(n)________ brand.

Satellite radio is an example of 100 percent product emphasis.

A consumer product that a customer really wants-and is willing to make a special shopping effort to find-is a(n)

Convenience products are products

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters