Question 1

Products a consumer needs but isn't willing to spend much time shopping for are convenience products.

Accepted Answer

A) True 
 B)False

Question 2

To take advantage of increased customer demand,a hair salon may use all the following strategies EXCEPT

Accepted Answer

A) keeping the salon open for longer hours. 
B) hiring more specialists. 
C) creating a larger store with more capacity. 
D) opening additional stores. 
E) storing inventories of salon services in warehouses. 
A) keeping the salon open for longer hours. 
B) hiring more specialists. 
C) creating a larger store with more capacity. 
D) opening additional stores. 
E) storing inventories of salon services in warehouses.

Question 3

Regarding business products,which of the following is true?

Accepted Answer

A) Availability may be more important than low price to a buyer of repair items. 
B) Quality of service may be more important than low price to a buyer of professional services. 
C) A broad product assortment may be more important than low price to a buyer of supply items. 
D) Meeting specifications may be more important than low price to a buyer of component parts. 
E) All these answers are correct. 
A) Availability may be more important than low price to a buyer of repair items. 
B) Quality of service may be more important than low price to a buyer of professional services. 
C) A broad product assortment may be more important than low price to a buyer of supply items. 
D) Meeting specifications may be more important than low price to a buyer of component parts. 
E) All these answers are correct.

Question 4

A product might include

Accepted Answer

A) a brand name,a package,and a warranty. 
B) instructions. 
C) a service that does not include a physical good at all. 
D) some physical item and its related features. 
E) All these answers are correct. 
A) a brand name,a package,and a warranty. 
B) instructions. 
C) a service that does not include a physical good at all. 
D) some physical item and its related features. 
E) All these answers are correct.

Question 5

Wu Chen frequently travels to Caracas,Venezuela,where the only hotel he will stay at is the Crown Prince Hotel.His level of brand familiarity toward the Crown Prince Hotel is

Accepted Answer

A) brand awareness. 
B) brand familiarity. 
C) brand rejection. 
D) brand recognition. 
E) brand insistence. 
A) brand awareness. 
B) brand familiarity. 
C) brand rejection. 
D) brand recognition. 
E) brand insistence.

Question 6

Consumer products that offer truly new ideas that potential customers don't know about yet are new unsought products.

Accepted Answer

A) True 
 B)False

Question 7

A $50 consumer product that is purchased infrequently is a(n)

Accepted Answer

A) unsought product. 
B) convenience product. 
C) specialty product. 
D) shopping product. 
E) It might be any of these choices. 
A) unsought product. 
B) convenience product. 
C) specialty product. 
D) shopping product. 
E) It might be any of these choices.

Products a consumer needs but isn't willing to spend much time shopping for are convenience products.

To take advantage of increased customer demand,a hair salon may use all the following strategies EXCEPT

Regarding business products,which of the following is true?

A product might include

Wu Chen frequently travels to Caracas,Venezuela,where the only hotel he will stay at is the Crown Prince Hotel.His level of brand familiarity toward the Crown Prince Hotel is

Consumer products that offer truly new ideas that potential customers don't know about yet are new unsought products.

A $50 consumer product that is purchased infrequently is a(n)

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 8: Elements of Product Planning for Goods and Services

Products a consumer needs but isn't willing to spend much time shopping for are convenience products.

To take advantage of increased customer demand,a hair salon may use all the following strategies EXCEPT

Regarding business products,which of the following is true?

A product might include

Wu Chen frequently travels to Caracas,Venezuela,where the only hotel he will stay at is the Crown Prince Hotel.His level of brand familiarity toward the Crown Prince Hotel is

Consumer products that offer truly new ideas that potential customers don't know about yet are new unsought products.

A $50 consumer product that is purchased infrequently is a(n)

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters