Question 1

Installation products

Accepted Answer

A) are hardly ever leased because of the tax disadvantages. 
B) do not include buildings and land rights. 
C) justify multiple buying influence for custom-made equipment but not for standard equipment. 
D) such as custom-made equipment generally require special negotiations for each sale. 
E) All these answers are correct. 
A) are hardly ever leased because of the tax disadvantages. 
B) do not include buildings and land rights. 
C) justify multiple buying influence for custom-made equipment but not for standard equipment. 
D) such as custom-made equipment generally require special negotiations for each sale. 
E) All these answers are correct.

Question 2

Another term for a dealer brand is a(n)

Accepted Answer

A) family brand. 
B) individual brand. 
C) franchise brand. 
D) private label brand. 
E) generic brand. 
A) family brand. 
B) individual brand. 
C) franchise brand. 
D) private label brand. 
E) generic brand.

Question 3

Which of the following would NOT be favorable for successful branding?

Accepted Answer

A) The product is hard to identify by brand or trademark. 
B) The product has widespread availability in the market. 
C) The product has economies of scale in production and distribution. 
D) The product offers the best value for the price. 
E) Product quality is easy to maintain. 
A) The product is hard to identify by brand or trademark. 
B) The product has widespread availability in the market. 
C) The product has economies of scale in production and distribution. 
D) The product offers the best value for the price. 
E) Product quality is easy to maintain.

Question 4

Applying the text's list of characteristics of a good brand name,which of the following would be the POOREST example of a good brand name?

Accepted Answer

A) Pizza Hut 
B) King Kong Chewing Gum 
C) DieHard flashlights 
D) General Electric TVs 
E) L'eggs hosiery 
A) Pizza Hut 
B) King Kong Chewing Gum 
C) DieHard flashlights 
D) General Electric TVs 
E) L'eggs hosiery

Question 5

Customers will pay a premium if a brand consistently delivers on a promise.

Accepted Answer

A) True 
 B)False

Question 6

Procter & Gamble buys unprocessed logs,which are handled as little as needed to move them to its plant.Eventually,they become part of P&G's disposable diapers and are considered an expense item on P&G's income statement.For P&G,logs are

Accepted Answer

A) farm products. 
B) supplies. 
C) component parts. 
D) component materials. 
E) raw materials. 
A) farm products. 
B) supplies. 
C) component parts. 
D) component materials. 
E) raw materials.

Question 7

Vision Co.manufactures and sells tea,coffee,desserts,shoes,and sporting goods-all under the Vision brand name.These products are

Accepted Answer

A) the firm's product line. 
B) dealer brands. 
C) sold with a family brand. 
D) specialty products. 
E) generic products. 
A) the firm's product line. 
B) dealer brands. 
C) sold with a family brand. 
D) specialty products. 
E) generic products.

Question 8

The text's consumer product classes are based on

Accepted Answer

A) each product's price level. 
B) the way consumers think about and shop for products. 
C) the channel(s)of distribution used for each product. 
D) the nature of the product and how it will be used. 
E) how the product is produced. 
A) each product's price level. 
B) the way consumers think about and shop for products. 
C) the channel(s)of distribution used for each product. 
D) the nature of the product and how it will be used. 
E) how the product is produced.

Question 9

The Lanham Act

Accepted Answer

A) provides legal guidelines for product warranties. 
B) forces all companies to register their brands. 
C) describes the kinds of marks that can be protected and the methods for doing so. 
D) deals with deceptive product claims and advertisements. 
E) protects consumers against unsafe products. 
A) provides legal guidelines for product warranties. 
B) forces all companies to register their brands. 
C) describes the kinds of marks that can be protected and the methods for doing so. 
D) deals with deceptive product claims and advertisements. 
E) protects consumers against unsafe products.

Question 10

MRO items are

Accepted Answer

A) supplies. 
B) natural products. 
C) modified rebuy orders. 
D) accessory equipment. 
E) component parts and materials. 
A) supplies. 
B) natural products. 
C) modified rebuy orders. 
D) accessory equipment. 
E) component parts and materials.

Question 11

Which of the following is NOT true when comparing goods and services?

Accepted Answer

A) Customers rely more heavily on recommendations when purchasing goods as compared to services. 
B) Services are intangible while goods are tangible. 
C) Goods are easily stored while services cannot be stored. 
D) It is easier to produce consistent quality goods as compared to services. 
E) Services are usually produced in front of customers,whereas goods are not. 
A) Customers rely more heavily on recommendations when purchasing goods as compared to services. 
B) Services are intangible while goods are tangible. 
C) Goods are easily stored while services cannot be stored. 
D) It is easier to produce consistent quality goods as compared to services. 
E) Services are usually produced in front of customers,whereas goods are not.

Question 12

For different people,the same product might be a convenience product,a shopping product,or a specialty product.

Accepted Answer

A) True 
 B)False

Question 13

The ________ says that producers must provide a clearly written warranty if they choose to offer any warranty.

Accepted Answer

A) Norris-LaGuardia Act 
B) Lanham Act 
C) Wagner Act 
D) Magnuson-Moss Act 
E) Food and Drug Act 
A) Norris-LaGuardia Act 
B) Lanham Act 
C) Wagner Act 
D) Magnuson-Moss Act 
E) Food and Drug Act

Question 14

Convenience products include

Accepted Answer

A) impulse products. 
B) staple products. 
C) emergency products. 
D) All these answers are correct. 
A) impulse products. 
B) staple products. 
C) emergency products. 
D) All these answers are correct.

Question 15

Good packaging

Accepted Answer

A) can make a product easier or safer to use. 
B) can be an important promotional tool. 
C) can lower distribution costs. 
D) can make products easier to handle and display. 
E) All these answers are correct. 
A) can make a product easier or safer to use. 
B) can be an important promotional tool. 
C) can lower distribution costs. 
D) can make products easier to handle and display. 
E) All these answers are correct.

Question 16

You have several umbrellas in your closet at home,but when it's raining hard and you're stranded on Market Street in San Francisco you need a new umbrella fast.What type of consumer product is your new umbrella?

Accepted Answer

A) emergency product 
B) new unsought product 
C) staple 
D) specialty product 
E) shopping product 
A) emergency product 
B) new unsought product 
C) staple 
D) specialty product 
E) shopping product

Question 17

Branding is good for some consumers because it

Accepted Answer

A) makes shopping easier. 
B) provides dependable guides to product quality. 
C) helps assure regular satisfaction. 
D) connects the product with the benefits the consumer expects. 
E) All these answers are correct. 
A) makes shopping easier. 
B) provides dependable guides to product quality. 
C) helps assure regular satisfaction. 
D) connects the product with the benefits the consumer expects. 
E) All these answers are correct.

Question 18

Raw materials are different from other business products,in that

Accepted Answer

A) buyers of raw materials do not seek sources of supply. 
B) raw materials require grading. 
C) raw materials require a lot of handling before moving to the next production process. 
D) raw materials never involve contract production arrangements. 
E) pricing decisions for farm products are more complicated. 
A) buyers of raw materials do not seek sources of supply. 
B) raw materials require grading. 
C) raw materials require a lot of handling before moving to the next production process. 
D) raw materials never involve contract production arrangements. 
E) pricing decisions for farm products are more complicated.

Question 19

The Nutrition Labeling and Education Act of 1990 requires food manufacturers to

Accepted Answer

A) list the nutritional value of the food product. 
B) use a uniform format in the Nutrition Facts panel. 
C) list the fat content of the food product. 
D) list ingredients that trigger common food allergies. 
E) All of these are requirements of the Nutrition Labeling and Education Act. 
A) list the nutritional value of the food product. 
B) use a uniform format in the Nutrition Facts panel. 
C) list the fat content of the food product. 
D) list ingredients that trigger common food allergies. 
E) All of these are requirements of the Nutrition Labeling and Education Act.

Question 20

Convenience products include staples,impulse products,and emergency products.

Accepted Answer

A) True 
 B)False

Installation products

Another term for a dealer brand is a(n)

Which of the following would NOT be favorable for successful branding?

Applying the text's list of characteristics of a good brand name,which of the following would be the POOREST example of a good brand name?

Customers will pay a premium if a brand consistently delivers on a promise.

Procter & Gamble buys unprocessed logs,which are handled as little as needed to move them to its plant.Eventually,they become part of P&G's disposable diapers and are considered an expense item on P&G's income statement.For P&G,logs are

Vision Co.manufactures and sells tea,coffee,desserts,shoes,and sporting goods-all under the Vision brand name.These products are

The text's consumer product classes are based on

The Lanham Act

MRO items are

Which of the following is NOT true when comparing goods and services?

For different people,the same product might be a convenience product,a shopping product,or a specialty product.

The ________ says that producers must provide a clearly written warranty if they choose to offer any warranty.

Convenience products include

Good packaging

You have several umbrellas in your closet at home,but when it's raining hard and you're stranded on Market Street in San Francisco you need a new umbrella fast.What type of consumer product is your new umbrella?

Branding is good for some consumers because it

Raw materials are different from other business products,in that

The Nutrition Labeling and Education Act of 1990 requires food manufacturers to

Convenience products include staples,impulse products,and emergency products.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 8: Elements of Product Planning for Goods and Services

Installation products

Another term for a dealer brand is a(n)

Which of the following would NOT be favorable for successful branding?

Applying the text's list of characteristics of a good brand name,which of the following would be the POOREST example of a good brand name?

Customers will pay a premium if a brand consistently delivers on a promise.

Procter & Gamble buys unprocessed logs,which are handled as little as needed to move them to its plant.Eventually,they become part of P&G's disposable diapers and are considered an expense item on P&G's income statement.For P&G,logs are

Vision Co.manufactures and sells tea,coffee,desserts,shoes,and sporting goods-all under the Vision brand name.These products are

The text's consumer product classes are based on

The Lanham Act

MRO items are

Which of the following is NOT true when comparing goods and services?

For different people,the same product might be a convenience product,a shopping product,or a specialty product.

The ________ says that producers must provide a clearly written warranty if they choose to offer any warranty.

Convenience products include

Good packaging

You have several umbrellas in your closet at home,but when it's raining hard and you're stranded on Market Street in San Francisco you need a new umbrella fast.What type of consumer product is your new umbrella?

Branding is good for some consumers because it

Raw materials are different from other business products,in that

The Nutrition Labeling and Education Act of 1990 requires food manufacturers to

Convenience products include staples,impulse products,and emergency products.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters