Question 1

A product that has no brand other than the identification of the contents is a generic product.

Accepted Answer

A) True 
 B)False

Question 2

Regarding accessory equipment,which of the following is NOT true?

Accepted Answer

A) Multiple buying influence is less important in the purchase of an installation than with accessory equipment. 
B) There are more customers for accessory equipment than for installations. 
C) Specialized services are more important in the purchase of installations than accessories. 
D) There are more sellers of accessory equipment than of installations. 
A) Multiple buying influence is less important in the purchase of an installation than with accessory equipment. 
B) There are more customers for accessory equipment than for installations. 
C) Specialized services are more important in the purchase of installations than accessories. 
D) There are more sellers of accessory equipment than of installations.

Question 3

Expense items are depreciated over many years,while capital items are charged off,as they are used usually in the year of purchase.

Accepted Answer

A) True 
 B)False

Question 4

Rosalita has a special place in her heart for Fina Pasta.She will make a special effort to find the pasta-even going to another store if she cannot find it at her usual store.For Rosalita,Fina Past is a(n)________ product.

Accepted Answer

A) homogeneous 
B) specialty 
C) unsought 
D) new unsought 
E) impulse 
A) homogeneous 
B) specialty 
C) unsought 
D) new unsought 
E) impulse

Question 5

Compared to manufacturer brands,dealer brands usually offer wholesalers and retailers

Accepted Answer

A) less risk. 
B) higher gross margins. 
C) faster turnover at reduced selling costs. 
D) products that are presold to target customers. 
E) more prestige. 
A) less risk. 
B) higher gross margins. 
C) faster turnover at reduced selling costs. 
D) products that are presold to target customers. 
E) more prestige.

Question 6

Which of the following statements about packaging is true?

Accepted Answer

A) The number of package sizes for similar products from different manufacturers is increasing dramatically because most firms realize that this makes direct comparisons among brands more difficult. 
B) There is very little government regulation of packaging,except for drug products. 
C) Packaging choices that are environmentally friendly can create value for both buyers and sellers. 
D) Better packaging almost always raises total distribution costs. 
E) None of these statements is true. 
A) The number of package sizes for similar products from different manufacturers is increasing dramatically because most firms realize that this makes direct comparisons among brands more difficult. 
B) There is very little government regulation of packaging,except for drug products. 
C) Packaging choices that are environmentally friendly can create value for both buyers and sellers. 
D) Better packaging almost always raises total distribution costs. 
E) None of these statements is true.

Question 7

The "battle of the brands" is the competition between dealer brands and manufacturer brands.

Accepted Answer

A) True 
 B)False

Question 8

Nonrecognition of the brand name of a firm's product is likely to be LEAST important for

Accepted Answer

A) coal. 
B) photographic film. 
C) lubricating oils for machinery. 
D) cold tablets. 
E) replacement auto repair parts. 
A) coal. 
B) photographic film. 
C) lubricating oils for machinery. 
D) cold tablets. 
E) replacement auto repair parts.

Question 9

Software applications can offer value-adding services to supplement a core product.

Accepted Answer

A) True 
 B)False

Question 10

Packaging can add value to a market offering by promoting,protecting,or enhancing the product.

Accepted Answer

A) True 
 B)False

Question 11

Although a lot of data is produced when technology is integrated into products,firms have yet to harness it for use.

Accepted Answer

A) True 
 B)False

Question 12

Raw materials are short-lived capital items.

Accepted Answer

A) True 
 B)False

Question 13

Regarding business products,which of the following is true?

Accepted Answer

A) The demand for consumer products is derived from the demand for business products. 
B) Total industry demand is fairly elastic. 
C) Demand facing individual sellers is always inelastic. 
D) Tax treatments of business products have no importance to business customers. 
E) The demand for business products is derived from the demand for consumer products. 
A) The demand for consumer products is derived from the demand for business products. 
B) Total industry demand is fairly elastic. 
C) Demand facing individual sellers is always inelastic. 
D) Tax treatments of business products have no importance to business customers. 
E) The demand for business products is derived from the demand for consumer products.

Question 14

________ can help create brand recognition,but only ________ can create brand insistence.

Accepted Answer

A) Design; price 
B) Advertising; satisfying experiences 
C) Quality; distribution 
D) Brand names; endorsements 
E) Publicity; product trials 
A) Design; price 
B) Advertising; satisfying experiences 
C) Quality; distribution 
D) Brand names; endorsements 
E) Publicity; product trials

Question 15

A product that becomes part of a buyer's final product and comes finished and ready for assembly is called

Accepted Answer

A) a raw material. 
B) a component material. 
C) a component part. 
D) accessory equipment. 
E) an installation. 
A) a raw material. 
B) a component material. 
C) a component part. 
D) accessory equipment. 
E) an installation.

Question 16

Business product classes are based on the way that buyers shop for and buy products,because there is much more shopping for business products compared to consumer products.

Accepted Answer

A) True 
 B)False

Question 17

The ________ ultimately determines a product's quality and value.

Accepted Answer

A) product designer 
B) marketing manager 
C) quality inspection team 
D) retail manager 
E) customer 
A) product designer 
B) marketing manager 
C) quality inspection team 
D) retail manager 
E) customer

Question 18

When comparing two similar products,the product with the most features is the higher-quality product.

Accepted Answer

A) True 
 B)False

Question 19

Specialty products

Accepted Answer

A) need widespread distribution at low cost. 
B) need enough exposure to facilitate price comparison. 
C) need adequate representation near similar products. 
D) need widespread distribution near probable points of sale. 
E) can have limited availability. 
A) need widespread distribution at low cost. 
B) need enough exposure to facilitate price comparison. 
C) need adequate representation near similar products. 
D) need widespread distribution near probable points of sale. 
E) can have limited availability.

Question 20

The set of laptop computers sold by Dell is called a(n)

Accepted Answer

A) product line. 
B) emergency product. 
C) impulse product. 
D) product assortment. 
E) unsought product. 
A) product line. 
B) emergency product. 
C) impulse product. 
D) product assortment. 
E) unsought product.

A product that has no brand other than the identification of the contents is a generic product.

Regarding accessory equipment,which of the following is NOT true?

Expense items are depreciated over many years,while capital items are charged off,as they are used usually in the year of purchase.

Rosalita has a special place in her heart for Fina Pasta.She will make a special effort to find the pasta-even going to another store if she cannot find it at her usual store.For Rosalita,Fina Past is a(n)________ product.

Compared to manufacturer brands,dealer brands usually offer wholesalers and retailers

Which of the following statements about packaging is true?

The "battle of the brands" is the competition between dealer brands and manufacturer brands.

Nonrecognition of the brand name of a firm's product is likely to be LEAST important for

Software applications can offer value-adding services to supplement a core product.

Packaging can add value to a market offering by promoting,protecting,or enhancing the product.

Although a lot of data is produced when technology is integrated into products,firms have yet to harness it for use.

Raw materials are short-lived capital items.

Regarding business products,which of the following is true?

can help create brand recognition,but only can create brand insistence.

A product that becomes part of a buyer's final product and comes finished and ready for assembly is called

Business product classes are based on the way that buyers shop for and buy products,because there is much more shopping for business products compared to consumer products.

The ________ ultimately determines a product's quality and value.

When comparing two similar products,the product with the most features is the higher-quality product.

Specialty products

The set of laptop computers sold by Dell is called a(n)

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 8: Elements of Product Planning for Goods and Services

A product that has no brand other than the identification of the contents is a generic product.

Regarding accessory equipment,which of the following is NOT true?

Expense items are depreciated over many years,while capital items are charged off,as they are used usually in the year of purchase.

Rosalita has a special place in her heart for Fina Pasta.She will make a special effort to find the pasta-even going to another store if she cannot find it at her usual store.For Rosalita,Fina Past is a(n)________ product.

Compared to manufacturer brands,dealer brands usually offer wholesalers and retailers

Which of the following statements about packaging is true?

The "battle of the brands" is the competition between dealer brands and manufacturer brands.

Nonrecognition of the brand name of a firm's product is likely to be LEAST important for

Software applications can offer value-adding services to supplement a core product.

Packaging can add value to a market offering by promoting,protecting,or enhancing the product.

Although a lot of data is produced when technology is integrated into products,firms have yet to harness it for use.

Raw materials are short-lived capital items.

Regarding business products,which of the following is true?

________ can help create brand recognition,but only ________ can create brand insistence.

A product that becomes part of a buyer's final product and comes finished and ready for assembly is called

Business product classes are based on the way that buyers shop for and buy products,because there is much more shopping for business products compared to consumer products.

The ________ ultimately determines a product's quality and value.

When comparing two similar products,the product with the most features is the higher-quality product.

Specialty products

The set of laptop computers sold by Dell is called a(n)

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

can help create brand recognition,but only can create brand insistence.