Question 1

Which of the following is NOT a product?

Accepted Answer

A) an automobile 
B) a movie 
C) a visit to the dentist 
D) an iPad 
E) Microsoft 
A) an automobile 
B) a movie 
C) a visit to the dentist 
D) an iPad 
E) Microsoft

Question 2

Which of the following business products are usually treated as expense items?

Accepted Answer

A) component parts and materials 
B) raw materials 
C) professional services 
D) supplies 
E) All these answers are correct. 
A) component parts and materials 
B) raw materials 
C) professional services 
D) supplies 
E) All these answers are correct.

Question 3

Regarding specialty products,which of the following is true?

Accepted Answer

A) Branding does not play an important role in purchasing specialty products. 
B) It is a customer's willingness to search for it that makes it a specialty product. 
C) Shopping for a specialty product involves much comparing of products. 
D) It is the extent of searching the customer must do that makes it a specialty product. 
E) All these answers are correct. 
A) Branding does not play an important role in purchasing specialty products. 
B) It is a customer's willingness to search for it that makes it a specialty product. 
C) Shopping for a specialty product involves much comparing of products. 
D) It is the extent of searching the customer must do that makes it a specialty product. 
E) All these answers are correct.

Question 4

Accessory equipment needs

Accepted Answer

A) fair to widespread distribution for prompt delivery. 
B) fairly widespread and numerous contacts by experienced and sometimes technically trained personnel. 
C) very widespread distribution for prompt delivery. 
D) technical contacts to determine the specifications required; but widespread contacts are not usually necessary. 
E) fairly widespread contacts with users. 
A) fair to widespread distribution for prompt delivery. 
B) fairly widespread and numerous contacts by experienced and sometimes technically trained personnel. 
C) very widespread distribution for prompt delivery. 
D) technical contacts to determine the specifications required; but widespread contacts are not usually necessary. 
E) fairly widespread contacts with users.

Question 5

A trademark

Accepted Answer

A) has no legal meaning. 
B) includes those words,symbols,or marks that are legally registered for use by a single company. 
C) is any word,letter,or a group of words or letters. 
D) is the value of a brand to its current owner or to a firm that wants to buy it. 
E) is protected by the Magnuson-Moss Act. 
A) has no legal meaning. 
B) includes those words,symbols,or marks that are legally registered for use by a single company. 
C) is any word,letter,or a group of words or letters. 
D) is the value of a brand to its current owner or to a firm that wants to buy it. 
E) is protected by the Magnuson-Moss Act.

Question 6

Which of the following would probably be treated as a capital item by a large clothing manufacturer?

Accepted Answer

A) computer-controlled fabric cutting machines 
B) zippers 
C) cloth 
D) buttons 
E) None of these answers is correct. 
A) computer-controlled fabric cutting machines 
B) zippers 
C) cloth 
D) buttons 
E) None of these answers is correct.

Question 7

Brand names that convey a positive image in one language may be meaningless in another.

Accepted Answer

A) True 
 B)False

Question 8

Why is brand rejection a big concern for service-oriented businesses?

Accepted Answer

A) Customers don't buy a brand unless its image is changed. 
B) Target customers usually choose one brand over others. 
C) It is hard to control the quality of service. 
D) Copy-cats in the market can make the product obsolete. 
E) Customers want a personal touch. 
A) Customers don't buy a brand unless its image is changed. 
B) Target customers usually choose one brand over others. 
C) It is hard to control the quality of service. 
D) Copy-cats in the market can make the product obsolete. 
E) Customers want a personal touch.

Question 9

From a marketing perspective,a high quality copy machine is one that

Accepted Answer

A) does a good job satisfying a customer's requirements or needs. 
B) offers the most features. 
C) is produced with the best materials. 
D) has the longest warranty. 
E) is designed and manufactured to last the longest. 
A) does a good job satisfying a customer's requirements or needs. 
B) offers the most features. 
C) is produced with the best materials. 
D) has the longest warranty. 
E) is designed and manufactured to last the longest.

Question 10

Heterogeneous shopping products need

Accepted Answer

A) adequate representation in major shopping areas near similar products. 
B) widespread distribution near probable points of sale. 
C) enough exposure to aid price comparison. 
D) widespread distribution at low cost. 
E) widespread distribution but with assurance of preferred display or counter position. 
A) adequate representation in major shopping areas near similar products. 
B) widespread distribution near probable points of sale. 
C) enough exposure to aid price comparison. 
D) widespread distribution at low cost. 
E) widespread distribution but with assurance of preferred display or counter position.

Question 11

A producer that is selling all its products under one brand name is using a(n)________ brand.

Accepted Answer

A) family 
B) generic 
C) licensed 
D) national 
E) individual 
A) family 
B) generic 
C) licensed 
D) national 
E) individual

Question 12

The Lanham Act spells out the exact method for protecting registered trademarks,but it does not force firms to register their trademarks.

Accepted Answer

A) True 
 B)False

Question 13

A Hewlett-Packard "all-in-one" printer that serves as a computer printer,fax machine,copier,and scanner would fall into which of the following business product classes?

Accepted Answer

A) accessories 
B) components 
C) installations 
D) raw materials 
E) supplies 
A) accessories 
B) components 
C) installations 
D) raw materials 
E) supplies

Question 14

Brand equity is the value of the brand's overall strength in the market.

Accepted Answer

A) True 
 B)False

Question 15

Capital items that are more expensive and longer-lived than installations are called accessory equipment.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following would be treated as an expense item for a children's clothing manufacturer?

Accepted Answer

A) cloth 
B) sewing needles 
C) buttons 
D) zippers 
E) All these answers are correct. 
A) cloth 
B) sewing needles 
C) buttons 
D) zippers 
E) All these answers are correct.

Question 17

A major advantage of dealer brands is that the intermediary usually earns a better margin than the intermediary would earn with manufacturer brands.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is true regarding shopping products?

Accepted Answer

A) Price is less important in the purchase of heterogeneous shopping products than homogeneous shopping products. 
B) Compared to heterogeneous shopping products,homogeneous shopping products are usually more standardized. 
C) Buyers usually expect more sales help or service with heterogeneous shopping products. 
D) The Internet has become the fast way to comparison shop for homogeneous shopping products. 
E) All these answers are correct. 
A) Price is less important in the purchase of heterogeneous shopping products than homogeneous shopping products. 
B) Compared to heterogeneous shopping products,homogeneous shopping products are usually more standardized. 
C) Buyers usually expect more sales help or service with heterogeneous shopping products. 
D) The Internet has become the fast way to comparison shop for homogeneous shopping products. 
E) All these answers are correct.

Question 19

Which of the following consist(s)of capital items that cost less and are shorter-lived than installations.

Accepted Answer

A) supplies 
B) staples 
C) component parts 
D) component materials 
E) accessory equipment 
A) supplies 
B) staples 
C) component parts 
D) component materials 
E) accessory equipment

Question 20

Because packaged products are regularly seen in retail stores,a good package may give a firm more promotion effect than it could possibly afford with advertising.

Accepted Answer

A) True 
 B)False

Which of the following is NOT a product?

Which of the following business products are usually treated as expense items?

Regarding specialty products,which of the following is true?

Accessory equipment needs

A trademark

Which of the following would probably be treated as a capital item by a large clothing manufacturer?

Brand names that convey a positive image in one language may be meaningless in another.

Why is brand rejection a big concern for service-oriented businesses?

From a marketing perspective,a high quality copy machine is one that

Heterogeneous shopping products need

A producer that is selling all its products under one brand name is using a(n)________ brand.

The Lanham Act spells out the exact method for protecting registered trademarks,but it does not force firms to register their trademarks.

A Hewlett-Packard "all-in-one" printer that serves as a computer printer,fax machine,copier,and scanner would fall into which of the following business product classes?

Brand equity is the value of the brand's overall strength in the market.

Capital items that are more expensive and longer-lived than installations are called accessory equipment.

Which of the following would be treated as an expense item for a children's clothing manufacturer?

A major advantage of dealer brands is that the intermediary usually earns a better margin than the intermediary would earn with manufacturer brands.

Which of the following is true regarding shopping products?

Which of the following consist(s)of capital items that cost less and are shorter-lived than installations.

Because packaged products are regularly seen in retail stores,a good package may give a firm more promotion effect than it could possibly afford with advertising.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 8: Elements of Product Planning for Goods and Services

Which of the following is NOT a product?

Which of the following business products are usually treated as expense items?

Regarding specialty products,which of the following is true?

Accessory equipment needs

A trademark

Which of the following would probably be treated as a capital item by a large clothing manufacturer?

Brand names that convey a positive image in one language may be meaningless in another.

Why is brand rejection a big concern for service-oriented businesses?

From a marketing perspective,a high quality copy machine is one that

Heterogeneous shopping products need

A producer that is selling all its products under one brand name is using a(n)________ brand.

The Lanham Act spells out the exact method for protecting registered trademarks,but it does not force firms to register their trademarks.

A Hewlett-Packard "all-in-one" printer that serves as a computer printer,fax machine,copier,and scanner would fall into which of the following business product classes?

Brand equity is the value of the brand's overall strength in the market.

Capital items that are more expensive and longer-lived than installations are called accessory equipment.

Which of the following would be treated as an expense item for a children's clothing manufacturer?

A major advantage of dealer brands is that the intermediary usually earns a better margin than the intermediary would earn with manufacturer brands.

Which of the following is true regarding shopping products?

Which of the following consist(s)of capital items that cost less and are shorter-lived than installations.

Because packaged products are regularly seen in retail stores,a good package may give a firm more promotion effect than it could possibly afford with advertising.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters