Question 1

Shopping for a specialty product involves comparing the special features of different brands.

Accepted Answer

A) True 
 B)False

Question 2

A mirror that takes an image of a customer and shows them how makeup will look on their face or how clothes will look on their body is an example of the use of augmented reality.

Accepted Answer

A) True 
 B)False

Question 3

A "Product" should be thought of as potential customer satisfaction or benefits.

Accepted Answer

A) True 
 B)False

Question 4

Generic products are popular in the U.S.and other developed nations,but not in less-developed nations.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is NOT among the characteristics of a good brand name?

Accepted Answer

A) easy to spell and pronounce 
B) trendy and fashionable 
C) describes the product and key benefits 
D) legally available for use by the firm 
E) matches the brand's packaging 
A) easy to spell and pronounce 
B) trendy and fashionable 
C) describes the product and key benefits 
D) legally available for use by the firm 
E) matches the brand's packaging

Question 6

Multiple buying influence would be most likely for

Accepted Answer

A) repair items. 
B) accessories. 
C) professional services. 
D) installations. 
E) convenience purposes. 
A) repair items. 
B) accessories. 
C) professional services. 
D) installations. 
E) convenience purposes.

Question 7

The Garland Advertising Agency provides promotional assistance to small and medium-sized firms that cannot afford to pay the fees charged by large national advertising agencies.Garland would fall into which of the following business product classes?

Accepted Answer

A) components 
B) installations 
C) professional services 
D) raw materials 
E) supplies 
A) components 
B) installations 
C) professional services 
D) raw materials 
E) supplies

Question 8

Nike,Inc.markets several types of athletic shoes,along with clothing and fitness equipment.In other words,Nike has

Accepted Answer

A) product components. 
B) a battle of the brands. 
C) no product assortment. 
D) many product classes. 
E) several product lines. 
A) product components. 
B) a battle of the brands. 
C) no product assortment. 
D) many product classes. 
E) several product lines.

Question 9

Until recently,Emil Flores wouldn't buy any coffee except "Blue Mountain"-a relatively expensive type that few stores sell.He used to have to drive about 10 miles out of his way to buy it at a small shop.Then he was at a friend's home and tried an inexpensive brand of coffee sold by the local supermarket chain.Now he won't buy anything except that brand.For him,the supermarket coffee is a(n)

Accepted Answer

A) emergency product. 
B) specialty product. 
C) staple product. 
D) unsought product. 
E) heterogeneous shopping product. 
A) emergency product. 
B) specialty product. 
C) staple product. 
D) unsought product. 
E) heterogeneous shopping product.

Question 10

Which of the following statements does NOT describe a characteristic of a good?

Accepted Answer

A) Goods are tangible items that can be touched. 
B) Goods can be produced and then stored to sell at some future time. 
C) Goods are typically manufactured at the location where the customer makes the purchase. 
D) Goods can be owned by the customer. 
E) Goods are typically mass-produced. 
A) Goods are tangible items that can be touched. 
B) Goods can be produced and then stored to sell at some future time. 
C) Goods are typically manufactured at the location where the customer makes the purchase. 
D) Goods can be owned by the customer. 
E) Goods are typically mass-produced.

Question 11

Consumer product classes are based on ________,while business product classes are based on ________.

Accepted Answer

A) how the product is to be used; the price for the product 
B) how consumers shop for the product; how the product is to be used 
C) the price of the product; the quality of the product 
D) how the product is produced; how the product is sold 
E) how the product is sold; how the product is produced 
A) how the product is to be used; the price for the product 
B) how consumers shop for the product; how the product is to be used 
C) the price of the product; the quality of the product 
D) how the product is produced; how the product is sold 
E) how the product is sold; how the product is produced

Question 12

Which of the following are meant for use in producing other products?

Accepted Answer

A) consumer products 
B) staples 
C) business products 
D) convenience products 
E) shopping products 
A) consumer products 
B) staples 
C) business products 
D) convenience products 
E) shopping products

Question 13

The Federal Fair Packaging and Labeling Act

Accepted Answer

A) says that producers must provide a clearly written warranty if they choose to offer a warranty. 
B) requires that consumer goods be clearly labeled to give consumers more information. 
C) spells out what kinds of marks (including brand names)can be protected and the exact method of protecting them. 
D) requires food manufacturers to use a labeling format that allows consumers to compare the nutritional value of different products. 
E) ensures that all labels list the "green benefits" of using the product. 
A) says that producers must provide a clearly written warranty if they choose to offer a warranty. 
B) requires that consumer goods be clearly labeled to give consumers more information. 
C) spells out what kinds of marks (including brand names)can be protected and the exact method of protecting them. 
D) requires food manufacturers to use a labeling format that allows consumers to compare the nutritional value of different products. 
E) ensures that all labels list the "green benefits" of using the product.

Question 14

A product line is a set of individual products that are closely related.

Accepted Answer

A) True 
 B)False

Question 15

Use of family brands

Accepted Answer

A) may involve several firms if one licenses its brand. 
B) is common among both producers and intermediaries. 
C) can provide customers with cues about the quality of new products. 
D) can be efficient,since the brand name will carry over in the firm's advertising. 
E) All these answers are correct. 
A) may involve several firms if one licenses its brand. 
B) is common among both producers and intermediaries. 
C) can provide customers with cues about the quality of new products. 
D) can be efficient,since the brand name will carry over in the firm's advertising. 
E) All these answers are correct.

Question 16

Consumer products that customers see as basically the same and want to buy at the lowest price are called

Accepted Answer

A) heterogeneous shopping products. 
B) homogeneous shopping products. 
C) comparison products. 
D) unsought products. 
E) convenience products. 
A) heterogeneous shopping products. 
B) homogeneous shopping products. 
C) comparison products. 
D) unsought products. 
E) convenience products.

Question 17

Which of the following is true of supplies?

Accepted Answer

A) New-task buying is typical with most purchases. 
B) Only one supplier is generally available. 
C) Branding is not important for maintenance and small operating supplies. 
D) Breadth of assortment is important,but dependability is not. 
E) None of these answers is correct. 
A) New-task buying is typical with most purchases. 
B) Only one supplier is generally available. 
C) Branding is not important for maintenance and small operating supplies. 
D) Breadth of assortment is important,but dependability is not. 
E) None of these answers is correct.

Question 18

Regarding the organization of the product classes,an impulse product is to an emergency product as

Accepted Answer

A) a new unsought product is to a regularly unsought product. 
B) an installation is to a homogeneous shopping product. 
C) an impulse product is to a convenience product. 
D) a consumer product is to a business product. 
E) a shopping product is to a specialty product. 
A) a new unsought product is to a regularly unsought product. 
B) an installation is to a homogeneous shopping product. 
C) an impulse product is to a convenience product. 
D) a consumer product is to a business product. 
E) a shopping product is to a specialty product.

Question 19

Firms should try to show the value of unsought products through promotion because people do not want them or know that they are available.

Accepted Answer

A) True 
 B)False

Question 20

"Product" means

Accepted Answer

A) all the services needed with a physical good. 
B) a physical good with all its related services. 
C) the need-satisfying offering of a firm. 
D) all of a firm's producing and distribution activities. 
E) a well-packaged item with a well-advertised brand name. 
A) all the services needed with a physical good. 
B) a physical good with all its related services. 
C) the need-satisfying offering of a firm. 
D) all of a firm's producing and distribution activities. 
E) a well-packaged item with a well-advertised brand name.

Shopping for a specialty product involves comparing the special features of different brands.

A mirror that takes an image of a customer and shows them how makeup will look on their face or how clothes will look on their body is an example of the use of augmented reality.

A "Product" should be thought of as potential customer satisfaction or benefits.

Generic products are popular in the U.S.and other developed nations,but not in less-developed nations.

Which of the following is NOT among the characteristics of a good brand name?

Multiple buying influence would be most likely for

The Garland Advertising Agency provides promotional assistance to small and medium-sized firms that cannot afford to pay the fees charged by large national advertising agencies.Garland would fall into which of the following business product classes?

Nike,Inc.markets several types of athletic shoes,along with clothing and fitness equipment.In other words,Nike has

Which of the following statements does NOT describe a characteristic of a good?

Consumer product classes are based on ,while business product classes are based on .

Which of the following are meant for use in producing other products?

The Federal Fair Packaging and Labeling Act

A product line is a set of individual products that are closely related.

Use of family brands

Consumer products that customers see as basically the same and want to buy at the lowest price are called

Which of the following is true of supplies?

Regarding the organization of the product classes,an impulse product is to an emergency product as

Firms should try to show the value of unsought products through promotion because people do not want them or know that they are available.

"Product" means

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 8: Elements of Product Planning for Goods and Services

Shopping for a specialty product involves comparing the special features of different brands.

A mirror that takes an image of a customer and shows them how makeup will look on their face or how clothes will look on their body is an example of the use of augmented reality.

A "Product" should be thought of as potential customer satisfaction or benefits.

Generic products are popular in the U.S.and other developed nations,but not in less-developed nations.

Which of the following is NOT among the characteristics of a good brand name?

Multiple buying influence would be most likely for

The Garland Advertising Agency provides promotional assistance to small and medium-sized firms that cannot afford to pay the fees charged by large national advertising agencies.Garland would fall into which of the following business product classes?

Nike,Inc.markets several types of athletic shoes,along with clothing and fitness equipment.In other words,Nike has

Which of the following statements does NOT describe a characteristic of a good?

Consumer product classes are based on ________,while business product classes are based on ________.

Which of the following are meant for use in producing other products?

The Federal Fair Packaging and Labeling Act

A product line is a set of individual products that are closely related.

Use of family brands

Consumer products that customers see as basically the same and want to buy at the lowest price are called

Which of the following is true of supplies?

Regarding the organization of the product classes,an impulse product is to an emergency product as

Firms should try to show the value of unsought products through promotion because people do not want them or know that they are available.

"Product" means

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Consumer product classes are based on ,while business product classes are based on .