Question 1

The demand for business products derives from the demand for final consumer products.

Accepted Answer

A) True 
 B)False

Question 2

Consumer products that are bought often,routinely,and without much thought are staples.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following relates to a product decision that should be made during marketing strategy planning?

Accepted Answer

A) branding 
B) packaging 
C) warranty 
D) product class 
E) All these answers are correct. 
A) branding 
B) packaging 
C) warranty 
D) product class 
E) All these answers are correct.

Question 4

Luke Flaherty wants to buy an electric drill for some jobs around his home.Deciding that all such drills are similar,he reads all the advertisements in his Sunday paper in search of the best price.For Luke,these drills are a(n)

Accepted Answer

A) heterogeneous shopping product. 
B) staple product. 
C) specialty product. 
D) homogeneous shopping product. 
E) emergency product. 
A) heterogeneous shopping product. 
B) staple product. 
C) specialty product. 
D) homogeneous shopping product. 
E) emergency product.

Question 5

Regarding consumer product classes,a convenience product is to an emergency product as

Accepted Answer

A) a staple is to an emergency product. 
B) a shopping product is to a heterogeneous shopping product. 
C) an unsought product is to a specialty product. 
D) a new unsought product is to a regularly unsought product. 
E) a specialty product is to a homogeneous shopping product. 
A) a staple is to an emergency product. 
B) a shopping product is to a heterogeneous shopping product. 
C) an unsought product is to a specialty product. 
D) a new unsought product is to a regularly unsought product. 
E) a specialty product is to a homogeneous shopping product.

Question 6

Specialty products are usually only purchased once-in-a-lifetime,so the customer must search extensively before buying.

Accepted Answer

A) True 
 B)False

Question 7

The Federal Fair Packaging and Labeling Act requires

Accepted Answer

A) consumer goods to be clearly labeled in understandable terms to give consumers more information. 
B) informative labeling of food products regarding nutrients,taste,and texture. 
C) informative labeling of food products regarding fat content. 
D) protective packaging. 
E) All these answers are correct. 
A) consumer goods to be clearly labeled in understandable terms to give consumers more information. 
B) informative labeling of food products regarding nutrients,taste,and texture. 
C) informative labeling of food products regarding fat content. 
D) protective packaging. 
E) All these answers are correct.

Question 8

Business product classes are based on

Accepted Answer

A) where buyers shop for products. 
B) how products will be used. 
C) the buying situation-whether the decision is new task,straight rebuy,or modified rebuy. 
D) whether the price is easy to compare. 
E) None of these answers is correct. 
A) where buyers shop for products. 
B) how products will be used. 
C) the buying situation-whether the decision is new task,straight rebuy,or modified rebuy. 
D) whether the price is easy to compare. 
E) None of these answers is correct.

Question 9

The need-satisfying offering of a firm is its

Accepted Answer

A) promotion. 
B) warranty. 
C) brand. 
D) product. 
E) relative quality. 
A) promotion. 
B) warranty. 
C) brand. 
D) product. 
E) relative quality.

Question 10

Consumer products that a customer buys on sight as unplanned purchases,may have bought the same way before,and wants "right now" are impulse products.

Accepted Answer

A) True 
 B)False

Question 11

Product means the need-satisfying offering of a firm.

Accepted Answer

A) True 
 B)False

Question 12

Compared to installations,accessory equipment

Accepted Answer

A) is usually less standardized. 
B) involves more multiple buying influence. 
C) is an expense item instead of a capital item. 
D) is sold to more target markets. 
E) becomes part of the buyer's final product. 
A) is usually less standardized. 
B) involves more multiple buying influence. 
C) is an expense item instead of a capital item. 
D) is sold to more target markets. 
E) becomes part of the buyer's final product.

Question 13

Use this information for questions that refer to the Sunny Day Foods (SDF)case. For six months,Kim Wu has been working for Sunny Day Foods (SDF),a fast-growing manufacturer of organic foods.After graduating college,she worked for four years as a sales rep for a nationally known food company; but she jumped at the chance when SDF contacted her about becoming marketing manager for its breakfast foods division,which sells dry cereals and a pancake mix.
Kim spent the first few months on the job trying to better understand SDF,its product line,and its marketing strategy.She reviewed the company's past marketing research,commissioned new research,and talked to both consumers and retailers.Now,the CEO of the company wants her thoughts on what the company's marketing strategy should be for the next few years.
Her research indicates that among cereal customers,there are at least five segments of customers who use SDF products.
A.One segment,the loyalists,has a strong preference for one or two of the SDF cereals.These customers often go out of their way to visit a store with their favorite SDF cereal and buy only that product at the store.
B.Another segment,the regulars,buys SDF cereals without much thought.For them it is just part of their routine and,if you ask them why they pick the cereal,they'd say it's just a habit.
C.A third segment,the deal prone,sees SDF cereals as just another organic cereal.They view all organic cereals as pretty much the same and buy whichever brand seems to offer the best deal that week.
D.A fourth segment,the politicos,consists of former buyers of SDF cereals.A few years ago,the company took a strong stand in a presidential race and these customers resented it.Now,they boycott all SDF foods because of that incident.
E.A fifth segment,SDF who?,is made up of consumers who buy organic cereals but who don't have much awareness of particular organic brand names.
In reviewing how SDF currently brands its products,Kim sees that it is using several different approaches.The Sunny Day Foods brand is used on most products the company sells.But a few years ago the company brought out an instant organic oatmeal with the Hot 'n Healthy name.SDF also makes cereal sold by a health food chain; and the package for that chain uses the store's own name,Nature's Foods,as the brand name for the cereal.
Which of the following terms best describes the "Sunny Day Foods" brand?

Accepted Answer

A) individual brand 
B) licensed brand 
C) dealer brand 
D) family brand 
E) private brand 
A) individual brand 
B) licensed brand 
C) dealer brand 
D) family brand 
E) private brand

Question 14

The fact that the demand for business products depends a lot on the demand for final consumer products is called

Accepted Answer

A) primary demand. 
B) derived demand. 
C) diminishing demand. 
D) elastic demand. 
E) secured demand. 
A) primary demand. 
B) derived demand. 
C) diminishing demand. 
D) elastic demand. 
E) secured demand.

Question 15

Which of the following statements about packaging is true?

Accepted Answer

A) Better packaging almost always increases total distribution cost. 
B) A package should satisfy not only the needs of final consumers but also those of intermediaries. 
C) A package doesn't have much promotion impact at retail stores. 
D) A good package can aid in the promotion effort,but it's not as effective as advertising. 
E) All these statements are true. 
A) Better packaging almost always increases total distribution cost. 
B) A package should satisfy not only the needs of final consumers but also those of intermediaries. 
C) A package doesn't have much promotion impact at retail stores. 
D) A good package can aid in the promotion effort,but it's not as effective as advertising. 
E) All these statements are true.

Question 16

Dealer brands make up almost ________ percent of the products in U.S.grocery stores.

Accepted Answer

A) 10 
B) 20 
C) 30 
D) 40 
E) 50 
A) 10 
B) 20 
C) 30 
D) 40 
E) 50

Question 17

Installations

Accepted Answer

A) are important long-lived capital items. 
B) seldom involve multiple buying influence. 
C) are very large expense items for buyers as soon as they buy. 
D) are purchased often. 
E) are always custom-made. 
A) are important long-lived capital items. 
B) seldom involve multiple buying influence. 
C) are very large expense items for buyers as soon as they buy. 
D) are purchased often. 
E) are always custom-made.

Question 18

The "battle of the brands" hurts consumers by driving up prices.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following would be a convenience product for most consumers?

Accepted Answer

A) gold jewelry 
B) butter 
C) smartphone 
D) dress shoes 
E) bicycle 
A) gold jewelry 
B) butter 
C) smartphone 
D) dress shoes 
E) bicycle

Question 20

Which of the following is NOT called for by the Nutrition Labeling and Education Act of 1990?

Accepted Answer

A) Consumer goods should be clearly labeled in easy-to-understand terms. 
B) Industry should try to reduce the number of package sizes. 
C) Food manufacturers should use a uniform format that allows consumers to compare the nutritional value of different products. 
D) Industry should make labels more useful. 
A) Consumer goods should be clearly labeled in easy-to-understand terms. 
B) Industry should try to reduce the number of package sizes. 
C) Food manufacturers should use a uniform format that allows consumers to compare the nutritional value of different products. 
D) Industry should make labels more useful.

The demand for business products derives from the demand for final consumer products.

Consumer products that are bought often,routinely,and without much thought are staples.

Which of the following relates to a product decision that should be made during marketing strategy planning?

Luke Flaherty wants to buy an electric drill for some jobs around his home.Deciding that all such drills are similar,he reads all the advertisements in his Sunday paper in search of the best price.For Luke,these drills are a(n)

Regarding consumer product classes,a convenience product is to an emergency product as

Specialty products are usually only purchased once-in-a-lifetime,so the customer must search extensively before buying.

The Federal Fair Packaging and Labeling Act requires

Business product classes are based on

The need-satisfying offering of a firm is its

Consumer products that a customer buys on sight as unplanned purchases,may have bought the same way before,and wants "right now" are impulse products.

Product means the need-satisfying offering of a firm.

Compared to installations,accessory equipment

The fact that the demand for business products depends a lot on the demand for final consumer products is called

Which of the following statements about packaging is true?

Dealer brands make up almost ________ percent of the products in U.S.grocery stores.

Installations

The "battle of the brands" hurts consumers by driving up prices.

Which of the following would be a convenience product for most consumers?

Which of the following is NOT called for by the Nutrition Labeling and Education Act of 1990?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 8: Elements of Product Planning for Goods and Services

The demand for business products derives from the demand for final consumer products.

Consumer products that are bought often,routinely,and without much thought are staples.

Which of the following relates to a product decision that should be made during marketing strategy planning?

Luke Flaherty wants to buy an electric drill for some jobs around his home.Deciding that all such drills are similar,he reads all the advertisements in his Sunday paper in search of the best price.For Luke,these drills are a(n)

Regarding consumer product classes,a convenience product is to an emergency product as

Specialty products are usually only purchased once-in-a-lifetime,so the customer must search extensively before buying.

The Federal Fair Packaging and Labeling Act requires

Business product classes are based on

The need-satisfying offering of a firm is its

Consumer products that a customer buys on sight as unplanned purchases,may have bought the same way before,and wants "right now" are impulse products.

Product means the need-satisfying offering of a firm.

Compared to installations,accessory equipment

The fact that the demand for business products depends a lot on the demand for final consumer products is called

Which of the following statements about packaging is true?

Dealer brands make up almost ________ percent of the products in U.S.grocery stores.

Installations

The "battle of the brands" hurts consumers by driving up prices.

Which of the following would be a convenience product for most consumers?

Which of the following is NOT called for by the Nutrition Labeling and Education Act of 1990?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters