Question 1

Which of the following would NOT be favorable to successful branding?

Accepted Answer

A) The product offers superior customer value. 
B) Product quality fluctuates due to variations in raw materials. 
C) Availability is dependable and widespread. 
D) There are economies of scale in production. 
E) Favorable shelf locations are available. 
A) The product offers superior customer value. 
B) Product quality fluctuates due to variations in raw materials. 
C) Availability is dependable and widespread. 
D) There are economies of scale in production. 
E) Favorable shelf locations are available.

Question 2

Product line length refers to the amount of the different products that come under the same family brand.

Accepted Answer

A) True 
 B)False

Question 3

The Magnuson-Moss Act

Accepted Answer

A) requires that all warranties be "full." 
B) says that all firms must offer written warranties for all products. 
C) requires that all warranties cover at least a one-year period. 
D) says that producers must provide a clearly written warranty if they choose to offer any warranty. 
E) All these answers are correct. 
A) requires that all warranties be "full." 
B) says that all firms must offer written warranties for all products. 
C) requires that all warranties cover at least a one-year period. 
D) says that producers must provide a clearly written warranty if they choose to offer any warranty. 
E) All these answers are correct.

Question 4

Customers view regularly unsought products as

Accepted Answer

A) basically the same. 
B) really new ideas that potential customers do not know about yet. 
C) undesirable but not unsold forever. 
D) different,and they want to inspect them for quality and suitability. 
E) worth the time and effort to compare with competing products. 
A) basically the same. 
B) really new ideas that potential customers do not know about yet. 
C) undesirable but not unsold forever. 
D) different,and they want to inspect them for quality and suitability. 
E) worth the time and effort to compare with competing products.

Question 5

Words,symbols,or logos that are legally registered for use by a single company are called

Accepted Answer

A) trademarks. 
B) brand names. 
C) brand marks. 
D) service marks. 
E) watermarks. 
A) trademarks. 
B) brand names. 
C) brand marks. 
D) service marks. 
E) watermarks.

Question 6

The four groups of consumer products are convenience products,shopping products,specialty products,and unsought products.

Accepted Answer

A) True 
 B)False

Question 7

The highest level of brand familiarity is brand

Accepted Answer

A) insistence. 
B) preference. 
C) recognition. 
D) nonrecognition. 
E) equity. 
A) insistence. 
B) preference. 
C) recognition. 
D) nonrecognition. 
E) equity.

Question 8

According to the text,"product"

Accepted Answer

A) means a physical good. 
B) includes all the elements of a marketing mix. 
C) means the need-satisfying offering of a firm. 
D) refers to goods but not services. 
E) All these answers are correct. 
A) means a physical good. 
B) includes all the elements of a marketing mix. 
C) means the need-satisfying offering of a firm. 
D) refers to goods but not services. 
E) All these answers are correct.

Question 9

Which of the following accurately defines impulse products?

Accepted Answer

A) products that potential customers do not want yet or know they can buy 
B) products that are bought quickly as unplanned purchases because of a strongly felt need 
C) any products that consumers search for because of a strongly felt craving 
D) any convenience products that are bought often and routinely 
E) any products bought for an immediate need or requirement 
A) products that potential customers do not want yet or know they can buy 
B) products that are bought quickly as unplanned purchases because of a strongly felt need 
C) any products that consumers search for because of a strongly felt craving 
D) any convenience products that are bought often and routinely 
E) any products bought for an immediate need or requirement

Question 10

________ means a brand is not recognized by final customers at all.

Accepted Answer

A) Brand nonrecognition 
B) Brand rejection 
C) Brand insistence 
D) Brand recognition 
E) Brand preference 
A) Brand nonrecognition 
B) Brand rejection 
C) Brand insistence 
D) Brand recognition 
E) Brand preference

Question 11

Target customers choosing a particular brand over other brands because of habit or favorable past experience have a brand familiarity level of

Accepted Answer

A) brand preference. 
B) brand knowledge. 
C) brand insistence. 
D) brand recognition. 
E) brand positioning. 
A) brand preference. 
B) brand knowledge. 
C) brand insistence. 
D) brand recognition. 
E) brand positioning.

Question 12

Customer service guarantees are becoming less common because service companies can't live up to their promises.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is true regarding product classes?

Accepted Answer

A) Business product classes are based on how buyers think about products and how the products will be used. 
B) Consumer product classes are based on how consumers think about and shop for products. 
C) The same product may be a consumer product and a business product. 
D) Products are classified by what type of customer will use them. 
E) All these answers are correct. 
A) Business product classes are based on how buyers think about products and how the products will be used. 
B) Consumer product classes are based on how consumers think about and shop for products. 
C) The same product may be a consumer product and a business product. 
D) Products are classified by what type of customer will use them. 
E) All these answers are correct.

Question 14

The value of a brand to its current owner or to a firm that wants to buy it is called

Accepted Answer

A) brand preference. 
B) brand equity. 
C) brand identity. 
D) brand positioning. 
E) brand reference. 
A) brand preference. 
B) brand equity. 
C) brand identity. 
D) brand positioning. 
E) brand reference.

Question 15

Goods are typically mass-produced in a factory far away from customers,while services are produced in their presence.

Accepted Answer

A) True 
 B)False

Question 16

"Product" means

Accepted Answer

A) a physical good or service that offers potential customer satisfaction. 
B) a physical good with all its related features. 
C) the entire physical output of a firm. 
D) all the elements in a firm's marketing mix. 
E) something that has been produced,packaged,branded,and given a warranty. 
A) a physical good or service that offers potential customer satisfaction. 
B) a physical good with all its related features. 
C) the entire physical output of a firm. 
D) all the elements in a firm's marketing mix. 
E) something that has been produced,packaged,branded,and given a warranty.

Question 17

There is no real reason for a firm to use individual brands rather than a family brand-except to avoid confusion.

Accepted Answer

A) True 
 B)False

Question 18

Branding is more likely to be successful if the product is the best value for the price,and quality can be consistently maintained.

Accepted Answer

A) True 
 B)False

Question 19

When a company decides to use the same brand name for several products,it is a(n)

Accepted Answer

A) individual brand. 
B) family brand. 
C) dealer brand. 
D) private brand. 
E) select brand. 
A) individual brand. 
B) family brand. 
C) dealer brand. 
D) private brand. 
E) select brand.

Question 20

Absinth Co.specializes in manufacturing serial ATA cables and optical drives.These component parts are purchased by Belcom Inc.,a hardware manufacturing company,and are assembled,along with other parts,in the manufacturing of personal computers.Edward already owns a personal computer,but he wants to upgrade his system.He only purchases the components he needs to revamp his system from a local dealer.Which of the following statements is true of this scenario?

Accepted Answer

A) The market Absinth first introduced its products into is called the aftermarket. 
B) The market Edward purchased his component parts from is called the original equipment market. 
C) The components Edward purchased were being sold as consumer goods in the aftermarket. 
D) The products Belcom purchased from Absinth were being sold as components in the aftermarket. 
A) The market Absinth first introduced its products into is called the aftermarket. 
B) The market Edward purchased his component parts from is called the original equipment market. 
C) The components Edward purchased were being sold as consumer goods in the aftermarket. 
D) The products Belcom purchased from Absinth were being sold as components in the aftermarket.

Which of the following would NOT be favorable to successful branding?

Product line length refers to the amount of the different products that come under the same family brand.

The Magnuson-Moss Act

Customers view regularly unsought products as

Words,symbols,or logos that are legally registered for use by a single company are called

The four groups of consumer products are convenience products,shopping products,specialty products,and unsought products.

The highest level of brand familiarity is brand

According to the text,"product"

Which of the following accurately defines impulse products?

________ means a brand is not recognized by final customers at all.

Target customers choosing a particular brand over other brands because of habit or favorable past experience have a brand familiarity level of

Customer service guarantees are becoming less common because service companies can't live up to their promises.

Which of the following is true regarding product classes?

The value of a brand to its current owner or to a firm that wants to buy it is called

Goods are typically mass-produced in a factory far away from customers,while services are produced in their presence.

"Product" means

There is no real reason for a firm to use individual brands rather than a family brand-except to avoid confusion.

Branding is more likely to be successful if the product is the best value for the price,and quality can be consistently maintained.

When a company decides to use the same brand name for several products,it is a(n)

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 8: Elements of Product Planning for Goods and Services

Which of the following would NOT be favorable to successful branding?

Product line length refers to the amount of the different products that come under the same family brand.

The Magnuson-Moss Act

Customers view regularly unsought products as

Words,symbols,or logos that are legally registered for use by a single company are called

The four groups of consumer products are convenience products,shopping products,specialty products,and unsought products.

The highest level of brand familiarity is brand

According to the text,"product"

Which of the following accurately defines impulse products?

________ means a brand is not recognized by final customers at all.

Target customers choosing a particular brand over other brands because of habit or favorable past experience have a brand familiarity level of

Customer service guarantees are becoming less common because service companies can't live up to their promises.

Which of the following is true regarding product classes?

The value of a brand to its current owner or to a firm that wants to buy it is called

Goods are typically mass-produced in a factory far away from customers,while services are produced in their presence.

"Product" means

There is no real reason for a firm to use individual brands rather than a family brand-except to avoid confusion.

Branding is more likely to be successful if the product is the best value for the price,and quality can be consistently maintained.

When a company decides to use the same brand name for several products,it is a(n)

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters