Question 1

Which of the following statements is not true concerning conjoint analysis?

Accepted Answer

A)  The underlying assumption is that any set of stimuli, such as products, brands, or stores, is evaluated as a bundle of attributes 
B)  It relies on respondent's subjective evaluations 
C)  It seeks to develop the part-worth or utility scores describing the importance of each aspect of a product or service in the subject's overall preference ratings 
D)  The stimuli in conjoint analysis are products or brands 
E)  Utility scores are computed from the subjects' rankings of a set of cards 
A)  The underlying assumption is that any set of stimuli, such as products, brands, or stores, is evaluated as a bundle of attributes 
B)  It relies on respondent's subjective evaluations 
C)  It seeks to develop the part-worth or utility scores describing the importance of each aspect of a product or service in the subject's overall preference ratings 
D)  The stimuli in conjoint analysis are products or brands 
E)  Utility scores are computed from the subjects' rankings of a set of cards D

Question 2

Which of the following statistical techniques is appropriate when the variables to be analyzed are interrelated without designations as to whether they are criterion and predictor variables?

Accepted Answer

A)  Multiple regression 
B)  Multivariate analysis of variance 
C)  Discriminant analysis 
D)  Factor analysis 
E)  Path analysis 
A)  Multiple regression 
B)  Multivariate analysis of variance 
C)  Discriminant analysis 
D)  Factor analysis 
E)  Path analysis D

Question 3

List the five steps that are basic to most cluster studies.

Accepted Answer

The five steps are as follows: 1)selection of the sample to be clustered,2)definition of the variables on which to measure the objects in the sample,3)computation of similarities among the entities,4)selection of mutually exclusive clusters,and 5)cluster comparison and validation.

Question 4

Which of the following questions is best addressed using MANOVA?

Accepted Answer

A)  A real estate development company wants to estimate the probable sales of construction services on the basis of marriage rates, population movement in the region, and interest rates on construction loans 
B)  A psychologist wants to understand the underlying personality factors associated with materialism in consumers 
C)  An airline wants to classify its customers into groups based on their relative profitability 
D)  The brand manager for Tide laundry detergent wants to understand how consumers perceive Tide relative to other laundry detergents 
E)  A retail store wants to determine if there are differences in perceptions of service quality associated with gender and income level categories 
A)  A real estate development company wants to estimate the probable sales of construction services on the basis of marriage rates, population movement in the region, and interest rates on construction loans 
B)  A psychologist wants to understand the underlying personality factors associated with materialism in consumers 
C)  An airline wants to classify its customers into groups based on their relative profitability 
D)  The brand manager for Tide laundry detergent wants to understand how consumers perceive Tide relative to other laundry detergents 
E)  A retail store wants to determine if there are differences in perceptions of service quality associated with gender and income level categories

Question 5

A _____ is a graphical device for displaying clusters and their relative distances.

Accepted Answer

A)  dendrogram 
B)  scatterplot 
C)  Pareto diagram 
D)  boxplot 
E)  line graph 
A)  dendrogram 
B)  scatterplot 
C)  Pareto diagram 
D)  boxplot 
E)  line graph

Question 6

Which of the following statistical techniques identifies homogenous subgroups?

Accepted Answer

A)  Factor analysis 
B)  Multivariate analysis of variance 
C)  Cluster analysis 
D)  Multidimensional scaling 
E)  Discriminant analysis 
A)  Factor analysis 
B)  Multivariate analysis of variance 
C)  Cluster analysis 
D)  Multidimensional scaling 
E)  Discriminant analysis

Question 7

The linear combinations of independent variables developed by discriminant analysis that will best discriminate between the categories of the dependent variable are _____.

Accepted Answer

A)  discriminant functions 
B)  discriminant scores 
C)  characteristic profiles 
D)  correlation coefficients 
E)  beta weights 
A)  discriminant functions 
B)  discriminant scores 
C)  characteristic profiles 
D)  correlation coefficients 
E)  beta weights

Question 8

The _____ represents the proportion of total variance in all the variables that is accounted for by a factor.

Accepted Answer

A)  eigenvalue 
B)  percentage of variance 
C)  residual 
D)  marginal 
E)  principal component 
A)  eigenvalue 
B)  percentage of variance 
C)  residual 
D)  marginal 
E)  principal component

Question 9

Which method of rotation should be used when the factors are correlated?

Accepted Answer

A)  Orthogonal rotation 
B)  Oblique 
C)  Varimax 
D)  Syntimax 
E)  Exploratory 
A)  Orthogonal rotation 
B)  Oblique 
C)  Varimax 
D)  Syntimax 
E)  Exploratory

Question 10

Using MDS,objects may be positioned in terms of _____.

Accepted Answer

A)  objective space 
B)  ideal preferences 
C)  subjective space 
D)  all of the above 
E)  none of the above 
A)  objective space 
B)  ideal preferences 
C)  subjective space 
D)  all of the above 
E)  none of the above

Question 11

The creation of _____ lie at the heart of multidimensional scaling.

Accepted Answer

A)  perceptual maps 
B)  pair-wise tables 
C)  part-worth functions 
D)  eigenvalues 
E)  covariance matrices 
A)  perceptual maps 
B)  pair-wise tables 
C)  part-worth functions 
D)  eigenvalues 
E)  covariance matrices

Question 12

Which of the following is not a problem associated with multicollinearity?

Accepted Answer

A)  Estimated regression coefficients can fluctuate widely 
B)  It is difficult to assess the relative importance of the independent variables in explaining the variation in the dependent variables 
C)  Predictor variables may be incorrectly included or removed in stepwise regression 
D)  It becomes difficult to compute the correct test statistic 
E)  All of the above are problems caused by multicollinearity 
A)  Estimated regression coefficients can fluctuate widely 
B)  It is difficult to assess the relative importance of the independent variables in explaining the variation in the dependent variables 
C)  Predictor variables may be incorrectly included or removed in stepwise regression 
D)  It becomes difficult to compute the correct test statistic 
E)  All of the above are problems caused by multicollinearity

Question 13

A research analysis should deal with multicollinearity among variables in a regression analysis by _____.

Accepted Answer

A)  choosing one of the variables and eliminating the others 
B)  creating a new composite variable based on the intercorrelated variables for use in the regression analysis 
C)  indicating that multicollinearity exists in the limitations section of the research report 
D)  eliminating all of the intercorrelated variables from the analysis 
E)  both a and b 
A)  choosing one of the variables and eliminating the others 
B)  creating a new composite variable based on the intercorrelated variables for use in the regression analysis 
C)  indicating that multicollinearity exists in the limitations section of the research report 
D)  eliminating all of the intercorrelated variables from the analysis 
E)  both a and b

Question 14

Statistical techniques that focus upon and bring out the structure of simultaneous relationships among three or more variables are called _____ analysis.

Accepted Answer

A)  bivariate 
B)  multivariate 
C)  parametric 
D)  nonparametric 
E)  ratio 
A)  bivariate 
B)  multivariate 
C)  parametric 
D)  nonparametric 
E)  ratio

Question 15

For which of the following reasons can factor analysis be used?

Accepted Answer

A)  To identify underlying dimensions among a set of variables 
B)  To identify a smaller set of variables to replace an original set for use in subsequent multivariate analysis 
C)  To identify product preferences for a specific target market 
D)  To group people into one or more categories of a nominal, dependent variable 
E)  Both a and b 
A)  To identify underlying dimensions among a set of variables 
B)  To identify a smaller set of variables to replace an original set for use in subsequent multivariate analysis 
C)  To identify product preferences for a specific target market 
D)  To group people into one or more categories of a nominal, dependent variable 
E)  Both a and b

Question 16

Which of the following statistical techniques predicts or explains the value for a dependent variable using the values of independent variables?

Accepted Answer

A)  Factor analysis 
B)  Multivariate analysis of variance 
C)  Multiple regression 
D)  Multidimensional scaling 
E)  Discriminant analysis 
A)  Factor analysis 
B)  Multivariate analysis of variance 
C)  Multiple regression 
D)  Multidimensional scaling 
E)  Discriminant analysis

Question 17

List and explain the five steps researchers take when using structural equation modeling.

Accepted Answer

The five steps are as follows: 1)model s

Question 18

Which of the following statements is not true about factor rotation?

Accepted Answer

A)  Through rotation, the factor matrix is transformed into a simpler one that is easier to interpret 
B)  Rotation affects the communalities and the percentage of total variance explained 
C)  Preferably, variables should load on only one factor 
D)  Different rotation methods may identify different factors 
E)  One rotation method is varimax 
A)  Through rotation, the factor matrix is transformed into a simpler one that is easier to interpret 
B)  Rotation affects the communalities and the percentage of total variance explained 
C)  Preferably, variables should load on only one factor 
D)  Different rotation methods may identify different factors 
E)  One rotation method is varimax

Question 19

Which of the following measures is useful for detecting the presence of multicollinearity in a regression equation?

Accepted Answer

A)  Variable inflation factor 
B)  Standard error 
C)  Correlation coefficient 
D)  Beta 
E)  Alpha 
A)  Variable inflation factor 
B)  Standard error 
C)  Correlation coefficient 
D)  Beta 
E)  Alpha

Question 20

Explain the difference between forward selection,backward elimination,and stepwise selection for the imputation of variables in a regression equation.

Accepted Answer

A regression equation can be built with

Exam 19: Multivariate Analysis: An Overview

Which of the following statements is not true concerning conjoint analysis?

Which of the following statistical techniques is appropriate when the variables to be analyzed are interrelated without designations as to whether they are criterion and predictor variables?

List the five steps that are basic to most cluster studies.

Which of the following questions is best addressed using MANOVA?

A _____ is a graphical device for displaying clusters and their relative distances.

Which of the following statistical techniques identifies homogenous subgroups?

The linear combinations of independent variables developed by discriminant analysis that will best discriminate between the categories of the dependent variable are _____.

The _____ represents the proportion of total variance in all the variables that is accounted for by a factor.

Which method of rotation should be used when the factors are correlated?

Using MDS,objects may be positioned in terms of _____.

The creation of _____ lie at the heart of multidimensional scaling.

Which of the following is not a problem associated with multicollinearity?

A research analysis should deal with multicollinearity among variables in a regression analysis by _____.

Statistical techniques that focus upon and bring out the structure of simultaneous relationships among three or more variables are called _____ analysis.

For which of the following reasons can factor analysis be used?

Which of the following statistical techniques predicts or explains the value for a dependent variable using the values of independent variables?

List and explain the five steps researchers take when using structural equation modeling.

Which of the following statements is not true about factor rotation?

Which of the following measures is useful for detecting the presence of multicollinearity in a regression equation?

Explain the difference between forward selection,backward elimination,and stepwise selection for the imputation of variables in a regression equation.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring, Displaying, and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

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