Question 1

Field editing is necessary to _____.

Accepted Answer

A)  send data back to the analysis team each day 
B)  elaborate on abbreviations commonly used during field work 
C)  validate that interviews took place 
D)  screen for qualified respondents 
E)  all of the above 
A)  send data back to the analysis team each day 
B)  elaborate on abbreviations commonly used during field work 
C)  validate that interviews took place 
D)  screen for qualified respondents 
E)  all of the above B

Question 2

What percentage of respondents is contacted typically during data validation?

Accepted Answer

A)  10% 
B)  15% 
C)  25% 
D)  33% 
E)  40% 
A)  10% 
B)  15% 
C)  25% 
D)  33% 
E)  40% A

Question 3

In the example,employment levels and student status are both included as response options.This indicates that the requirement for categories to be _____ may be in violation.

Accepted Answer

A)  appropriate 
B)  exhaustive 
C)  mutually exclusive 
D)  of a single dimension 
E)  numeric 
A)  appropriate 
B)  exhaustive 
C)  mutually exclusive 
D)  of a single dimension 
E)  numeric D

Question 4

The broad topic of "protection" featured in the PLAVIX advertisement is a _____ unit.

Accepted Answer

A)  syntactical 
B)  referential 
C)  propositional 
D)  thematic 
E)  semiotic 
A)  syntactical 
B)  referential 
C)  propositional 
D)  thematic 
E)  semiotic

Question 5

Which of the following is an accurate interpretation for a "don't know" response from the respondent?

Accepted Answer

A)  It isn't important enough to answer 
B)  I don't know 
C)  I don't want to answer that question 
D)  I'm too ambivalent to figure out the best answer 
E)  All of the above 
A)  It isn't important enough to answer 
B)  I don't know 
C)  I don't want to answer that question 
D)  I'm too ambivalent to figure out the best answer 
E)  All of the above

Question 6

A _____ is equal to the observation minus the mean.

Accepted Answer

A)  standard deviation 
B)  deviation score 
C)  range 
D)  mode 
E)  quartile 
A)  standard deviation 
B)  deviation score 
C)  range 
D)  mode 
E)  quartile

Question 7

A codebook generally contains all of the following information except _____.

Accepted Answer

A)  variable number 
B)  record number 
C)  code description 
D)  instructions for coding 
E)  variable name 
A)  variable number 
B)  record number 
C)  code description 
D)  instructions for coding 
E)  variable name

Question 8

Which of the following statements is not true of the mode?

Accepted Answer

A)  The mode is the most frequently occurring value 
B)  There may be more than one mode in a distribution 
C)  Distributions may not be multimodal 
D)  Some distributions have no mode 
E)  The mode is most appropriate for nominal data 
A)  The mode is the most frequently occurring value 
B)  There may be more than one mode in a distribution 
C)  Distributions may not be multimodal 
D)  Some distributions have no mode 
E)  The mode is most appropriate for nominal data

Question 9

Which of the following groups of words indicates a series of words for which aliasing would be used in the analysis?

Accepted Answer

A)  be, is, of, the 
B)  pretty, beautiful, attractive 
C)  search, searching, searches, searched 
D)  going, walking, running, flying 
E)  all of the above 
A)  be, is, of, the 
B)  pretty, beautiful, attractive 
C)  search, searching, searches, searched 
D)  going, walking, running, flying 
E)  all of the above

Question 10

When viewing data entered into a spreadsheet,the columns identify _____.

Accepted Answer

A)  records 
B)  variables 
C)  categories 
D)  coding instructions 
E)  variable labels 
A)  records 
B)  variables 
C)  categories 
D)  coding instructions 
E)  variable labels

Question 11

All of the following activities except _____ are included in the data preparation process.

Accepted Answer

A)  editing 
B)  coding 
C)  data entry 
D)  analyzing frequency distributions 
E)  evaluating reliability estimates 
A)  editing 
B)  coding 
C)  data entry 
D)  analyzing frequency distributions 
E)  evaluating reliability estimates

Question 12

Which of the following code descriptions is most appropriate for coding responses to the vacation survey question?

Accepted Answer

A)  1 = beach, 2 = spa, 3 = adventure, 4 = big city, 5 = foreign travel, 6 = cruise 
B)  1 = beach only, 2 = beach and spa, 3 = beach, spa, and adventure, 4 = beach, spa, adventure, and big city, 5 = beach, spa, adventure, big city, and foreign travel, 6 = all of the above 
C)  1 = one item checked, 2 = two items checked, 3 = three items checked, 4 = four items checked, 5 = five items checked, 6 = six items checked 
D)  1 = yes, 0 = no 
E)  None of the above 
A)  1 = beach, 2 = spa, 3 = adventure, 4 = big city, 5 = foreign travel, 6 = cruise 
B)  1 = beach only, 2 = beach and spa, 3 = beach, spa, and adventure, 4 = beach, spa, adventure, and big city, 5 = beach, spa, adventure, big city, and foreign travel, 6 = all of the above 
C)  1 = one item checked, 2 = two items checked, 3 = three items checked, 4 = four items checked, 5 = five items checked, 6 = six items checked 
D)  1 = yes, 0 = no 
E)  None of the above

Question 13

The measure of deviation from the mean such that cases stretch toward one tail or the other is called _____.

Accepted Answer

A)  kurtosis 
B)  platykurtic 
C)  skewness 
D)  ku 
E)  mesokurtic 
A)  kurtosis 
B)  platykurtic 
C)  skewness 
D)  ku 
E)  mesokurtic

Question 14

All of the following techniques are used in content analysis except _____.

Accepted Answer

A)  counting words 
B)  categorizing phrases 
C)  assessing the structure of expressions 
D)  triangulation 
E)  all of the above are used with content analysis 
A)  counting words 
B)  categorizing phrases 
C)  assessing the structure of expressions 
D)  triangulation 
E)  all of the above are used with content analysis

Question 15

Which of the following can be determined using a frequency distribution?

Accepted Answer

A)  How close a sample comes to the null hypothesis 
B)  How does one variable, X, relate another variable, Y 
C)  Whether a systematic association exist between two variables 
D)  The shape of the variable's distribution 
E)  The systematic variance associated with the sample 
A)  How close a sample comes to the null hypothesis 
B)  How does one variable, X, relate another variable, Y 
C)  Whether a systematic association exist between two variables 
D)  The shape of the variable's distribution 
E)  The systematic variance associated with the sample

Question 16

A collection of data organized for computerized retrieval is called a _____.

Accepted Answer

A)  data mine 
B)  data field 
C)  database 
D)  data code 
E)  computer recognition retrieval system 
A)  data mine 
B)  data field 
C)  database 
D)  data code 
E)  computer recognition retrieval system

Question 17

_____ involves assigning numbers or other symbols to answers so that the responses can be grouped into a limited number of categories.

Accepted Answer

A)  Editing 
B)  Data entry 
C)  Coding 
D)  Measurement 
E)  Operationalization 
A)  Editing 
B)  Data entry 
C)  Coding 
D)  Measurement 
E)  Operationalization

Question 18

What type of data results from the employment status question?

Accepted Answer

A)  Dichotomous 
B)  Nominal 
C)  Ordinal 
D)  Interval 
E)  Ratio 
A)  Dichotomous 
B)  Nominal 
C)  Ordinal 
D)  Interval 
E)  Ratio

Question 19

The median is an appropriate measure of central tendency for _____ data.

Accepted Answer

A)  interval 
B)  ratio 
C)  ordinal 
D)  nominal 
E)  all of the above 
A)  interval 
B)  ratio 
C)  ordinal 
D)  nominal 
E)  all of the above

Question 20

The value obtained by summing all elements in a set and dividing by the number of elements is the _____.

Accepted Answer

A)  mean 
B)  median 
C)  mode 
D)  range 
E)  standard score 
A)  mean 
B)  median 
C)  mode 
D)  range 
E)  standard score

Exam 15: Data Preparation and Description

Field editing is necessary to _____.

What percentage of respondents is contacted typically during data validation?

In the example,employment levels and student status are both included as response options.This indicates that the requirement for categories to be _____ may be in violation.

The broad topic of "protection" featured in the PLAVIX advertisement is a _____ unit.

Which of the following is an accurate interpretation for a "don't know" response from the respondent?

A _____ is equal to the observation minus the mean.

A codebook generally contains all of the following information except _____.

Which of the following statements is not true of the mode?

Which of the following groups of words indicates a series of words for which aliasing would be used in the analysis?

When viewing data entered into a spreadsheet,the columns identify _____.

All of the following activities except _____ are included in the data preparation process.

Which of the following code descriptions is most appropriate for coding responses to the vacation survey question?

The measure of deviation from the mean such that cases stretch toward one tail or the other is called _____.

All of the following techniques are used in content analysis except _____.

Which of the following can be determined using a frequency distribution?

A collection of data organized for computerized retrieval is called a _____.

_____ involves assigning numbers or other symbols to answers so that the responses can be grouped into a limited number of categories.

What type of data results from the employment status question?

The median is an appropriate measure of central tendency for _____ data.

The value obtained by summing all elements in a set and dividing by the number of elements is the _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Exploring, Displaying, and Examining Data

Hypothesis Testing

Measures of Association

Multivariate Analysis: An Overview

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

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