Exam 7: Qualitative Research

_____ interviews have certain specific questions that are asked of all participants but also allow the interviewer freedom to probe the respondent based on his or her specific answers.

Qualitative methods that encourage participants to reveal hidden or suppressed attitudes,ideas,emotions,and motives are called _____ techniques.

When using _____,participants are asked to assume that the brand and its users populate an entire universe,and to describe the features of this new world.

The process for measuring semantic content of a communication to develop a qualitative picture of the respondents' concerns,ideas,attitudes,and feelings is called _____.

All of the following are types of nonprobability sampling techniques except _____.

When using the _____ projective technique,participants are presented with scents,textures and sounds,and asked to arrange them by one or more criteria.

Interview guides begin with _____ questions,following a hierarchical questioning structure.

American Airlines is conducting a qualitative study on preferences of business travelers who fly frequently.Before inviting an individual to participate,the researcher on the project wants to ensure that all participants travel for business more than pleasure and meet the American Airlines' definition of frequent flier.What is the best way for the researcher to ensure that participants will meet these criteria?

Which type of sampling technique involves selecting research participants with no attempt at generating a statistically representative sample?

When using _____,participants are asked to relate the properties of one thing or person or brand to another.

How can researchers increase the confidence business decision makers have in qualitative data?

Jack is participating in a research study.The interviewer asks Jack to say the first word that comes to mind when he hears a product's benefits.What type of projective technique is this an example of?

Which type of nonprobability sampling technique involves choosing participants who then refer others with similar or different characteristics?

Exercises that prepare participants for individual or group interviews on a topic are called _____.

The focus group moderator uses the principles of _____ to focus the group in an exchange of ideas,feelings,and experiences on a specific topic.

Qualitative research seeks to _____ theory while quantitative research _____ it.

Which statement below best reflects the general rule regarding how many group interviews should be conducted for a given research project?

The semistructured or structured interview guide designed to qualify prospects for participation in research project is called a(n)_____.

The objective of a(n)_____ is to obtain multiple perspectives of a single organization,situation,event,or process at a point in time or over a period of time.

Which term below refers to a trained interviewer used for group interviews such as focus groups?