Question 1

For the limitations of a study to be revealed appropriately,the researcher should _____.

Accepted Answer

A)  compare the desired procedure with the actual procedure 
B)  compare the desired sample with the actual sample 
C)  ensure that the recommendations do not exceed the scope of the study 
D)  address the time restraints imposed on the study 
E)  both a and b 
A)  compare the desired procedure with the actual procedure 
B)  compare the desired sample with the actual sample 
C)  ensure that the recommendations do not exceed the scope of the study 
D)  address the time restraints imposed on the study 
E)  both a and b E

Question 2

Business research may be considered unnecessary when _____.

Accepted Answer

A)  management has insufficient resources to conduct an appropriate study 
B)  the risk associated with the decision at hand is low 
C)  the information is applicable to the critical decision 
D)  both a and b 
E)  both a and c 
A)  management has insufficient resources to conduct an appropriate study 
B)  the risk associated with the decision at hand is low 
C)  the information is applicable to the critical decision 
D)  both a and b 
E)  both a and c D

Question 3

The problem or opportunity that requires a business decision on the part of the decision maker is called a _____.

Accepted Answer

A)  management dilemma 
B)  research problem 
C)  challenge 
D)  measurement approach 
E)  return on business investment 
A)  management dilemma 
B)  research problem 
C)  challenge 
D)  measurement approach 
E)  return on business investment A

Question 4

Which of the following is an advantage of using an omnibus study?

Accepted Answer

A)  Ability to reach a convenience sample of consumers 
B)  Cost of less than $2000 per question 
C)  Ability to receive full-service research services 
D)  Ability to receive results in 24-48 hours 
E)  All of the above 
A)  Ability to reach a convenience sample of consumers 
B)  Cost of less than $2000 per question 
C)  Ability to receive full-service research services 
D)  Ability to receive results in 24-48 hours 
E)  All of the above

Question 5

The hierarchy of business decision makers categorizes organizations based on how they use business research to make decisions.List and explain the three levels in the hierarchy.

Accepted Answer

The three levels in the hierarchy are th

Question 6

A _____ study combines one or a few questions from several business decision makers who need information from the same population.

Accepted Answer

A)  syndicated 
B)  proprietary research 
C)  omnibus 
D)  sampling 
E)  full-service 
A)  syndicated 
B)  proprietary research 
C)  omnibus 
D)  sampling 
E)  full-service

Question 7

The question,"Should we do business research?" is often stimulated by data from a(n)_____.

Accepted Answer

A)  data warehouse 
B)  intelligence system 
C)  decision support system 
D)  intranet 
E)  both b and c 
A)  data warehouse 
B)  intelligence system 
C)  decision support system 
D)  intranet 
E)  both b and c

Question 8

Ethnographic research is based on the study of _____.

Accepted Answer

A)  anthropology 
B)  marketing 
C)  economics 
D)  statistics 
E)  psychology 
A)  anthropology 
B)  marketing 
C)  economics 
D)  statistics 
E)  psychology

Question 9

What characteristics of research are associated with the standards of the scientific method?

Accepted Answer

Exhibit 1-8 lists several characteristic

Question 10

Intuitive decision makers tend to base business decisions on _____.

Accepted Answer

A)  business research 
B)  secondary data 
C)  primary data 
D)  proprietary research 
E)  all of the above 
A)  business research 
B)  secondary data 
C)  primary data 
D)  proprietary research 
E)  all of the above

Question 11

Which of the following is not a possible source of business intelligence?

Accepted Answer

A)  Competitor web sites 
B)  Government reports 
C)  Business research reports 
D)  Clipping services 
E)  All of the above are possible sources 
A)  Competitor web sites 
B)  Government reports 
C)  Business research reports 
D)  Clipping services 
E)  All of the above are possible sources

Question 12

Which of the following is not an example of research?

Accepted Answer

A)  An experiment in product taste preferences. 
B)  A statistical analysis of errors in the recording of inventories. 
C)  A test of cognitive dissonance theory and major investment decisions. 
D)  A simulation of the information flows in an organization. 
E)  A decision to change the firm's method of accounting. 
A)  An experiment in product taste preferences. 
B)  A statistical analysis of errors in the recording of inventories. 
C)  A test of cognitive dissonance theory and major investment decisions. 
D)  A simulation of the information flows in an organization. 
E)  A decision to change the firm's method of accounting.

Question 13

What type of research do trade associations generally conduct?

Accepted Answer

A)  Basic research 
B)  Practical research 
C)  Applied research 
D)  Ad hoc research 
E)  All of the above 
A)  Basic research 
B)  Practical research 
C)  Applied research 
D)  Ad hoc research 
E)  All of the above

Question 14

Which term refers to procedures for generating replicable research that are systematic and empirically-based?

Accepted Answer

A)  Scientific management 
B)  Total quality management 
C)  Scientific method 
D)  Theoretical research 
E)  Applied research 
A)  Scientific management 
B)  Total quality management 
C)  Scientific method 
D)  Theoretical research 
E)  Applied research

Question 15

An estimate of next year's market share is an example of what type of research?

Accepted Answer

A)  Descriptive 
B)  Reporting 
C)  Predictive 
D)  Explanatory 
E)  Longitudinal 
A)  Descriptive 
B)  Reporting 
C)  Predictive 
D)  Explanatory 
E)  Longitudinal

Question 16

Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers.Northwest Airlines utilized _____ to identify these customers.

Accepted Answer

A)  computer programming 
B)  data warehousing 
C)  customer relationships management 
D)  data mining 
E)  intervention 
A)  computer programming 
B)  data warehousing 
C)  customer relationships management 
D)  data mining 
E)  intervention

Question 17

Which of the following is pure rather than applied research?

Accepted Answer

A)  Sleep duration, as impacting work efficiency. 
B)  Disruption of cognitive ability under stress. 
C)  The relationship between leadership traits and corporate success. 
D)  Work towards the discovery of a possible new element. 
E)  Comparing brand logos after a change. 
A)  Sleep duration, as impacting work efficiency. 
B)  Disruption of cognitive ability under stress. 
C)  The relationship between leadership traits and corporate success. 
D)  Work towards the discovery of a possible new element. 
E)  Comparing brand logos after a change.

Question 18

Some organizations make decisions based on past experience,instincts,or secondary data searches.These organizations are operating at the _____ tier of the hierarchy of business decision makers.

Accepted Answer

A)  top 
B)  middle 
C)  base 
D)  pinnacle 
E)  information 
A)  top 
B)  middle 
C)  base 
D)  pinnacle 
E)  information

Question 19

Which tier in the hierarchy of business decision makers sees research as the fundamental first step in any business venture?

Accepted Answer

A)  Base tier 
B)  Middle tier 
C)  Top tier 
D)  All of the above 
E)  None of the above 
A)  Base tier 
B)  Middle tier 
C)  Top tier 
D)  All of the above 
E)  None of the above

Question 20

When a business research firm provides both quantitative and qualitative methodology expertise and conducts all phases of research from planning to execution and reporting,the firm is considered a(n)_____ firm.

Accepted Answer

A)  internal 
B)  interactive 
C)  proprietary 
D)  omnibus 
E)  full-service 
A)  internal 
B)  interactive 
C)  proprietary 
D)  omnibus 
E)  full-service

For the limitations of a study to be revealed appropriately,the researcher should _____.

Business research may be considered unnecessary when _____.

The problem or opportunity that requires a business decision on the part of the decision maker is called a _____.

Which of the following is an advantage of using an omnibus study?

The hierarchy of business decision makers categorizes organizations based on how they use business research to make decisions.List and explain the three levels in the hierarchy.

A _____ study combines one or a few questions from several business decision makers who need information from the same population.

The question,"Should we do business research?" is often stimulated by data from a(n)_____.

Ethnographic research is based on the study of _____.

What characteristics of research are associated with the standards of the scientific method?

Intuitive decision makers tend to base business decisions on _____.

Which of the following is not a possible source of business intelligence?

Which of the following is not an example of research?

What type of research do trade associations generally conduct?

Which term refers to procedures for generating replicable research that are systematic and empirically-based?

An estimate of next year's market share is an example of what type of research?

Which of the following is pure rather than applied research?

Some organizations make decisions based on past experience,instincts,or secondary data searches.These organizations are operating at the _____ tier of the hierarchy of business decision makers.

Which tier in the hierarchy of business decision makers sees research as the fundamental first step in any business venture?

When a business research firm provides both quantitative and qualitative methodology expertise and conducts all phases of research from planning to execution and reporting,the firm is considered a(n)_____ firm.

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring, Displaying, and Examining Data

Hypothesis Testing

Measures of Association

Multivariate Analysis: An Overview

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Filters

Exam 1: Research in Business

For the limitations of a study to be revealed appropriately,the researcher should _____.

Business research may be considered unnecessary when _____.

The problem or opportunity that requires a business decision on the part of the decision maker is called a _____.

Which of the following is an advantage of using an omnibus study?

The hierarchy of business decision makers categorizes organizations based on how they use business research to make decisions.List and explain the three levels in the hierarchy.

A _____ study combines one or a few questions from several business decision makers who need information from the same population.

The question,"Should we do business research?" is often stimulated by data from a(n)_____.

Ethnographic research is based on the study of _____.

What characteristics of research are associated with the standards of the scientific method?

Intuitive decision makers tend to base business decisions on _____.

Which of the following is not a possible source of business intelligence?

Which of the following is not an example of research?

What type of research do trade associations generally conduct?

Which term refers to procedures for generating replicable research that are systematic and empirically-based?

An estimate of next year's market share is an example of what type of research?

Which of the following is pure rather than applied research?

Some organizations make decisions based on past experience,instincts,or secondary data searches.These organizations are operating at the _____ tier of the hierarchy of business decision makers.

Which tier in the hierarchy of business decision makers sees research as the fundamental first step in any business venture?

When a business research firm provides both quantitative and qualitative methodology expertise and conducts all phases of research from planning to execution and reporting,the firm is considered a(n)_____ firm.

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring, Displaying, and Examining Data

Hypothesis Testing

Measures of Association

Multivariate Analysis: An Overview

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Filters