Exam 8: Observation Studies
Exam 1: Research in Business52 Questions
Exam 2: Ethics in Business Research54 Questions
Exam 3: Thinking Like a Researcher54 Questions
Exam 4: The Research Process: an Overview46 Questions
Exam 5: Clarifying the Research Question Through Secondary Data and Exploration60 Questions
Exam 6: Research Design: An Overview54 Questions
Exam 7: Qualitative Research54 Questions
Exam 8: Observation Studies55 Questions
Exam 9: Experiments54 Questions
Exam 10: Surveys54 Questions
Exam 11: Measurement54 Questions
Exam 12: Measurement Scales54 Questions
Exam 13: Questionnaires and Instruments54 Questions
Exam 14: Sampling53 Questions
Exam 15: Data Preparation and Description53 Questions
Exam 16: Exploring, Displaying, and Examining Data54 Questions
Exam 17: Hypothesis Testing54 Questions
Exam 18: Measures of Association54 Questions
Exam 19: Multivariate Analysis: An Overview54 Questions
Exam 20: Presenting Insights and Findings: Written Reports46 Questions
Exam 21: Presenting Insights and Findings: Oral Presentations54 Questions
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Which of the following qualifications is desirable for individuals working as observers in observation studies?
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(Multiple Choice)
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Correct Answer:
E
The occurrence of errors caused by a halo effect can sometimes be minimized by choosing observers with a low degree of _____.
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(Multiple Choice)
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Correct Answer:
C
The observation of human verbal behavior during conversation,presentation,or interaction is known as _____ observation.
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(Multiple Choice)
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Correct Answer:
B
The recording of how humans physically relate to one another is called _____ observation.
(Multiple Choice)
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The ability for an observer to remember the key aspects of an experience is most associated with the observer's level or degree of _____.
(Multiple Choice)
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The most prevalent category of observation study is _____ observation.
(Multiple Choice)
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Jason is developing a research design for a study of wine drinkers.The target population is widely dispersed.Jason needs to collect data on past consumption behavior and intentions for future behavior.Which type of data collection method is most appropriate for Jason's project?
(Multiple Choice)
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Research designs are classified as communication or observation by the approach used to gather primary data.Identify five conditions under which observation is an appropriate method for data collection.
(Essay)
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Observers may be physically involved in the participant's social setting and interact with the participant.This form of observation is known as _____ observation.
(Multiple Choice)
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Observation checklists should have all of the following characteristics except _____.
(Multiple Choice)
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The use of videotaping,mirrored windows,and props are most feasible in _____ studies.
(Multiple Choice)
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A lie detector is actually a(n)_____ that measures electrical activity in the participant's skin.
(Multiple Choice)
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The measurement instrument for recording data in an observation study is called a(n)_____.
(Multiple Choice)
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Ebony will observe the behaviors of customers in a chain of jewelry stores.Before beginning the observation studies,Ebony decides to observe behaviors in the stores on Wednesdays between 10 a.m.and 12 p.m.and on Saturdays between 2 p.m.and 6 p.m.This selection of time points to observe and record behavior is known as _____.
(Multiple Choice)
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In one episode of the television show,Friends,Chandler and Ross make fun of each other's pronunciation peculiarities and characteristic expressions.Ross tends to over-enunciate words while Chandler makes fun of others by asking a question like "Could you BE anymore annoying?" Which dimension of extralinguistic activity is being addressed in this example?
(Multiple Choice)
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What are the four dimensions of extralinguistic activity that can be observed? Explain the behaviors common to each dimension.
(Essay)
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When Katie Couric of the Today Show interviews guests on the show,she tends to interrupt their answers.Which dimension of extralinguistic activity is reflected in her behavior?
(Multiple Choice)
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