Question 1

For which type of telephone interview is the refusal rate the highest?

Accepted Answer

A)  Computer-assisted telephone interviewing 
B)  OTS 
C)  Computer-administered telephone surveys 
D)  Computer-delivered surveys 
E)  Computer-assisted personal interviewing 
A)  Computer-assisted telephone interviewing 
B)  OTS 
C)  Computer-administered telephone surveys 
D)  Computer-delivered surveys 
E)  Computer-assisted personal interviewing C

Question 2

Phoebe is working at a call center for a research company.She has a carrel with a personal computer that is networked to the phone system and to the central data processing unit.The computer selects telephone numbers,dials each number,and accepts responses as Phoebe enters what the respondents tell her.A software program prompts her with each question and precoded response options.Phoebe is collecting data using _____.

Accepted Answer

A)  computer-assisted telephone interviewing 
B)  OTS software 
C)  computer-administered telephone surveys 
D)  computer-delivered surveys 
E)  computer-assisted personal interviewing 
A)  computer-assisted telephone interviewing 
B)  OTS software 
C)  computer-administered telephone surveys 
D)  computer-delivered surveys 
E)  computer-assisted personal interviewing A

Question 3

Which of the following is not a type of personal interview data collection method?

Accepted Answer

A)  In-home 
B)  Mall intercept 
C)  Computer-assisted personal interview 
D)  Electronic mail 
E)  All of the above are personal interview methods 
A)  In-home 
B)  Mall intercept 
C)  Computer-assisted personal interview 
D)  Electronic mail 
E)  All of the above are personal interview methods D

Question 4

Which of the following trends is increasing the noncontact rate associated with telephone surveys?

Accepted Answer

A)  Penetration of mobile telephones 
B)  Replacement of land line telephones with mobile telephones 
C)  Caller id systems 
D)  Voice mail 
E)  All of the above 
A)  Penetration of mobile telephones 
B)  Replacement of land line telephones with mobile telephones 
C)  Caller id systems 
D)  Voice mail 
E)  All of the above

Question 5

Computer-administered telephone surveys that can recognize yes and no answers spoken by respondents are of the _____ mode.

Accepted Answer

A)  automatic speech recognition 
B)  voice recognition 
C)  automatic entry 
D)  touch-tone data entry 
E)  record analysis 
A)  automatic speech recognition 
B)  voice recognition 
C)  automatic entry 
D)  touch-tone data entry 
E)  record analysis

Question 6

A study reported in the Journal of Management Research concluded that individuals are more motivated to respond to surveys when _____.

Accepted Answer

A)  the topic is salient 
B)  incentives are offered 
C)  respondents have a strong social network 
D)  they can respond at work 
E)  they know others like themselves have already responded 
A)  the topic is salient 
B)  incentives are offered 
C)  respondents have a strong social network 
D)  they can respond at work 
E)  they know others like themselves have already responded

Question 7

Self-administered questionnaires may be delivered via all of the following channels except _____.

Accepted Answer

A)  mail 
B)  fax 
C)  telephone 
D)  Internet 
E)  disk-by-mail 
A)  mail 
B)  fax 
C)  telephone 
D)  Internet 
E)  disk-by-mail

Question 8

The ratio of participants who decline the interview to all eligible contacts is the _____ rate.

Accepted Answer

A)  nonresponse 
B)  noncontact 
C)  incidence 
D)  refusal 
E)  reachable 
A)  nonresponse 
B)  noncontact 
C)  incidence 
D)  refusal 
E)  reachable

Question 9

The tendency for respondents to be agreeable is called _____.

Accepted Answer

A)  social desirability responding 
B)  acquiescence 
C)  elaboration likelihood 
D)  agreeableness 
E)  conscientiousness 
A)  social desirability responding 
B)  acquiescence 
C)  elaboration likelihood 
D)  agreeableness 
E)  conscientiousness

Question 10

Which term below refers to the ratio of potential contacts that were never reached to all potential contacts?

Accepted Answer

A)  Nonresponse 
B)  Noncontact 
C)  Incidence 
D)  Refusal 
E)  Reachable 
A)  Nonresponse 
B)  Noncontact 
C)  Incidence 
D)  Refusal 
E)  Reachable

Question 11

Which of the following factors will tend to decrease participant motivation?

Accepted Answer

A)  Prestige of research sponsor 
B)  Perceived importance of the topic 
C)  Interest in the topic 
D)  Competing activities 
E)  Conscientiousness 
A)  Prestige of research sponsor 
B)  Perceived importance of the topic 
C)  Interest in the topic 
D)  Competing activities 
E)  Conscientiousness

Question 12

When a computer-administered telephone survey is capable of recognizing and recording a wide range of verbal responses,it is capable of _____.

Accepted Answer

A)  automatic speech recognition 
B)  voice recognition 
C)  automatic entry 
D)  touch-tone data entry 
E)  record analysis 
A)  automatic speech recognition 
B)  voice recognition 
C)  automatic entry 
D)  touch-tone data entry 
E)  record analysis

Question 13

Which of the following trends is increasing the refusal rate associated with telephone surveys?

Accepted Answer

A)  Penetration of mobile telephones 
B)  Replacement of land line telephones with mobile telephones 
C)  Caller id systems 
D)  Negative attitudes toward survey participation 
E)  Voice mail 
A)  Penetration of mobile telephones 
B)  Replacement of land line telephones with mobile telephones 
C)  Caller id systems 
D)  Negative attitudes toward survey participation 
E)  Voice mail

Question 14

Sample accessibility is generally maximized by the use of _____ surveys.

Accepted Answer

A)  telephone 
B)  mobile phone 
C)  mail 
D)  Internet 
E)  fax 
A)  telephone 
B)  mobile phone 
C)  mail 
D)  Internet 
E)  fax

Question 15

An instrument completed by the participant without additional contact with an interviewer beyond the initial delivery of the instrument is called a _____.

Accepted Answer

A)  computer-assisted self-interview 
B)  disk-by-mail survey 
C)  mail survey 
D)  self-administered questionnaire 
E)  web survey 
A)  computer-assisted self-interview 
B)  disk-by-mail survey 
C)  mail survey 
D)  self-administered questionnaire 
E)  web survey

Question 16

Which type of error occurs when the interviewer summarizes or interprets participant answers?

Accepted Answer

A)  Measurement 
B)  Instrumentation 
C)  Data entry 
D)  Sampling 
E)  Nonresponse 
A)  Measurement 
B)  Instrumentation 
C)  Data entry 
D)  Sampling 
E)  Nonresponse

Question 17

The respondents' perceptions that the interviewer will not be able to discern their identity refers to the _____.

Accepted Answer

A)  response rate 
B)  social desirability responding 
C)  perception of anonymity 
D)  refusal rate 
E)  incidence rate 
A)  response rate 
B)  social desirability responding 
C)  perception of anonymity 
D)  refusal rate 
E)  incidence rate

Question 18

All of the following are sources of error in communication research except _____.

Accepted Answer

A)  measurement questions 
B)  observers 
C)  survey instruments 
D)  interviewers 
E)  participants 
A)  measurement questions 
B)  observers 
C)  survey instruments 
D)  interviewers 
E)  participants

Question 19

A communication approach to data collection involves _____.

Accepted Answer

A)  observing behavior 
B)  recording trace evidence 
C)  surveying people 
D)  data mining 
E)  linguistic behavior analysis 
A)  observing behavior 
B)  recording trace evidence 
C)  surveying people 
D)  data mining 
E)  linguistic behavior analysis

Question 20

Emma is responding to a survey about her experience using the NetFlix DVD delivery service.One set of questions on the survey asks questions such as "How satisfied are you with your overall experience with NetFlix?" The survey response options provided are Strongly Agree to Strongly Disagree.Which of the following sources of error in communication research is present in this example?

Accepted Answer

A)  Measurement questions 
B)  Observers 
C)  Interviewers 
D)  Participants 
E)  All of the above 
A)  Measurement questions 
B)  Observers 
C)  Interviewers 
D)  Participants 
E)  All of the above

For which type of telephone interview is the refusal rate the highest?

Which of the following is not a type of personal interview data collection method?

Which of the following trends is increasing the noncontact rate associated with telephone surveys?

Computer-administered telephone surveys that can recognize yes and no answers spoken by respondents are of the _____ mode.

A study reported in the Journal of Management Research concluded that individuals are more motivated to respond to surveys when _____.

Self-administered questionnaires may be delivered via all of the following channels except _____.

The ratio of participants who decline the interview to all eligible contacts is the _____ rate.

The tendency for respondents to be agreeable is called _____.

Which term below refers to the ratio of potential contacts that were never reached to all potential contacts?

Which of the following factors will tend to decrease participant motivation?

When a computer-administered telephone survey is capable of recognizing and recording a wide range of verbal responses,it is capable of _____.

Which of the following trends is increasing the refusal rate associated with telephone surveys?

Sample accessibility is generally maximized by the use of _____ surveys.

An instrument completed by the participant without additional contact with an interviewer beyond the initial delivery of the instrument is called a _____.

Which type of error occurs when the interviewer summarizes or interprets participant answers?

The respondents' perceptions that the interviewer will not be able to discern their identity refers to the _____.

All of the following are sources of error in communication research except _____.

A communication approach to data collection involves _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring, Displaying, and Examining Data

Hypothesis Testing

Measures of Association

Multivariate Analysis: An Overview

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Filters

Exam 10: Surveys

For which type of telephone interview is the refusal rate the highest?

Which of the following is not a type of personal interview data collection method?

Which of the following trends is increasing the noncontact rate associated with telephone surveys?

Computer-administered telephone surveys that can recognize yes and no answers spoken by respondents are of the _____ mode.

A study reported in the Journal of Management Research concluded that individuals are more motivated to respond to surveys when _____.

Self-administered questionnaires may be delivered via all of the following channels except _____.

The ratio of participants who decline the interview to all eligible contacts is the _____ rate.

The tendency for respondents to be agreeable is called _____.

Which term below refers to the ratio of potential contacts that were never reached to all potential contacts?

Which of the following factors will tend to decrease participant motivation?

When a computer-administered telephone survey is capable of recognizing and recording a wide range of verbal responses,it is capable of _____.

Which of the following trends is increasing the refusal rate associated with telephone surveys?

Sample accessibility is generally maximized by the use of _____ surveys.

An instrument completed by the participant without additional contact with an interviewer beyond the initial delivery of the instrument is called a _____.

Which type of error occurs when the interviewer summarizes or interprets participant answers?

The respondents' perceptions that the interviewer will not be able to discern their identity refers to the _____.

All of the following are sources of error in communication research except _____.

A communication approach to data collection involves _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring, Displaying, and Examining Data

Hypothesis Testing

Measures of Association

Multivariate Analysis: An Overview

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Filters