Question 1

Distance,one of the four characteristics of mapping rules,refers to _____.

Accepted Answer

A)  the use of ordered numbers such that two is less than three but greater than one 
B)  the use of numbers used to group or sort responses when no order to the numbers exists 
C)  the use of a series of numbers in which each number is an equal distance from the next 
D)  the use of a series of numbers with a unique origin indicated by the number zero 
E)  the use of a number that is not used again 
A)  the use of ordered numbers such that two is less than three but greater than one 
B)  the use of numbers used to group or sort responses when no order to the numbers exists 
C)  the use of a series of numbers in which each number is an equal distance from the next 
D)  the use of a series of numbers with a unique origin indicated by the number zero 
E)  the use of a number that is not used again C

Question 2

Origin,one of the four characteristics of mapping rules,refers to _____.

Accepted Answer

A)  the use of ordered numbers such that two is less than three but greater than one 
B)  the use of numbers used to group or sort responses when no order to the numbers exists 
C)  the use of a series of numbers in which each number is an equal distance from the next 
D)  the use of a series of numbers with a unique origin indicated by the number zero 
E)  the use of a number that is not used again 
A)  the use of ordered numbers such that two is less than three but greater than one 
B)  the use of numbers used to group or sort responses when no order to the numbers exists 
C)  the use of a series of numbers in which each number is an equal distance from the next 
D)  the use of a series of numbers with a unique origin indicated by the number zero 
E)  the use of a number that is not used again D

Question 3

The _____ is the midpoint of a distribution.

Accepted Answer

A)  mode 
B)  median 
C)  mean 
D)  range 
E)  dispersion 
A)  mode 
B)  median 
C)  mean 
D)  range 
E)  dispersion B

Question 4

Which characteristic of mapping rules refers to the numbers used to group or sort responses when no order to the numbers exists?

Accepted Answer

A)  Classification 
B)  Order 
C)  Distance 
D)  Origin 
E)  Exclusivity 
A)  Classification 
B)  Order 
C)  Distance 
D)  Origin 
E)  Exclusivity

Question 5

A _____ is a scheme for assigning numbers of symbols to represent aspects of the event being measured.

Accepted Answer

A)  measurement tool 
B)  mapping rule 
C)  ruler 
D)  scale 
E)  property 
A)  measurement tool 
B)  mapping rule 
C)  ruler 
D)  scale 
E)  property

Question 6

Which type of test is used in the U.S.News and World Report example to assess reliability?

Accepted Answer

A)  Split-half 
B)  Test-retest 
C)  Cronbach's alpha 
D)  Parallel forms 
E)  None of the above 
A)  Split-half 
B)  Test-retest 
C)  Cronbach's alpha 
D)  Parallel forms 
E)  None of the above

Question 7

To ride the roller coaster ride at an amusement park,customers must report their weight to the ride attendant.Which of the following characteristics are exhibited by weight?

Accepted Answer

A)  Classification only 
B)  Classification and order 
C)  Classification, order, and distance 
D)  Classification, order, distance, and origin 
E)  Classification, order, distance, origin, and exclusivity 
A)  Classification only 
B)  Classification and order 
C)  Classification, order, and distance 
D)  Classification, order, distance, and origin 
E)  Classification, order, distance, origin, and exclusivity

Question 8

Which of the following types of validity refers to the extent to which measurement scales provide adequate coverage of the investigative questions?

Accepted Answer

A)  External 
B)  Content 
C)  Criterion-related 
D)  Construct 
E)  Discriminant 
A)  External 
B)  Content 
C)  Criterion-related 
D)  Construct 
E)  Discriminant

Question 9

In the U.S.News and World Report study of school rankings,academic reputation is measured with five questions about each university.Which test will assess the extent to which those five items reflect academic reputation?

Accepted Answer

A)  Test-retest 
B)  Cronbach's alpha 
C)  Parallel forms 
D)  Split-half 
E)  KR20 
A)  Test-retest 
B)  Cronbach's alpha 
C)  Parallel forms 
D)  Split-half 
E)  KR20

Question 10

If the U.S.News and World Report seeks to assess equivalence of alternate forms of measuring academic reputation,it should utilize a _____ type of test.

Accepted Answer

A)  test-retest 
B)  Cronbach's alpha 
C)  parallel forms 
D)  split-half 
E)  KR20 
A)  test-retest 
B)  Cronbach's alpha 
C)  parallel forms 
D)  split-half 
E)  KR20

Question 11

What are the three dimensions of reliability? For each dimension,explain its meaning.What type of test can be used to assess each dimension?

Accepted Answer

The three dimensions of reliability are

Question 12

A ratio scale contains _____.

Accepted Answer

A)  mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin 
B)  the properties of order, classification, and equal distance between points but no unique origin 
C)  mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin 
D)  the properties of classification, order, equal distance, and unique origin 
E)  the four major sources of error 
A)  mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin 
B)  the properties of order, classification, and equal distance between points but no unique origin 
C)  mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin 
D)  the properties of classification, order, equal distance, and unique origin 
E)  the four major sources of error

Question 13

Which of the following is not an example of an object?

Accepted Answer

A)  Attitude 
B)  Furniture 
C)  Dog 
D)  Class affiliation 
E)  Weight 
A)  Attitude 
B)  Furniture 
C)  Dog 
D)  Class affiliation 
E)  Weight

Question 14

An ordinal scale contains _____.

Accepted Answer

A)  mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin 
B)  the properties of order, classification, and equal distance between points but no unique origin 
C)  mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin 
D)  the properties of classification, order, equal distance, and unique origin 
E)  the four major sources of error 
A)  mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin 
B)  the properties of order, classification, and equal distance between points but no unique origin 
C)  mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin 
D)  the properties of classification, order, equal distance, and unique origin 
E)  the four major sources of error

Question 15

LeBron James wears the number 23 on his jersey.Which of the following characteristics is exhibited by this number?

Accepted Answer

A)  Distance 
B)  Order 
C)  Classification 
D)  Origin 
E)  Exclusivity 
A)  Distance 
B)  Order 
C)  Classification 
D)  Origin 
E)  Exclusivity

Question 16

What is the mode for the business research exam scores?

Accepted Answer

A)  74.4 
B)  78 
C)  72 
D)  50 
E)  Between 50 and 100 
A)  74.4 
B)  78 
C)  72 
D)  50 
E)  Between 50 and 100

Question 17

Random error in measurement is the error that occurs _____.

Accepted Answer

A)  erratically 
B)  due to bias 
C)  systematically 
D)  due to sampling 
E)  none of the above 
A)  erratically 
B)  due to bias 
C)  systematically 
D)  due to sampling 
E)  none of the above

Question 18

The New York Times Dining Section rates the restaurants it reviews using a system such that one star means good,two stars means very good,three stars means excellent,and four stars means extraordinary.Which of the following characteristics are exhibited by this rating scheme?

Accepted Answer

A)  Classification only 
B)  Classification and order 
C)  Classification, order, and distance 
D)  Classification, order, distance, and origin 
E)  Classification, order, distance, origin, and exclusivity 
A)  Classification only 
B)  Classification and order 
C)  Classification, order, and distance 
D)  Classification, order, distance, and origin 
E)  Classification, order, distance, origin, and exclusivity

Question 19

Which measure of central tendency is appropriate for interval scales?

Accepted Answer

A)  Mode 
B)  Mean 
C)  Median 
D)  Range 
E)  Dispersion 
A)  Mode 
B)  Mean 
C)  Median 
D)  Range 
E)  Dispersion

Question 20

Weight,height,and temperature are all types of _____.

Accepted Answer

A)  objects 
B)  physical properties 
C)  psychological properties 
D)  constructs 
E)  mapping rules 
A)  objects 
B)  physical properties 
C)  psychological properties 
D)  constructs 
E)  mapping rules

Exam 11: Measurement

Distance,one of the four characteristics of mapping rules,refers to _____.

Origin,one of the four characteristics of mapping rules,refers to _____.

The _____ is the midpoint of a distribution.

Which characteristic of mapping rules refers to the numbers used to group or sort responses when no order to the numbers exists?

A _____ is a scheme for assigning numbers of symbols to represent aspects of the event being measured.

Which type of test is used in the U.S.News and World Report example to assess reliability?

To ride the roller coaster ride at an amusement park,customers must report their weight to the ride attendant.Which of the following characteristics are exhibited by weight?

Which of the following types of validity refers to the extent to which measurement scales provide adequate coverage of the investigative questions?

In the U.S.News and World Report study of school rankings,academic reputation is measured with five questions about each university.Which test will assess the extent to which those five items reflect academic reputation?

If the U.S.News and World Report seeks to assess equivalence of alternate forms of measuring academic reputation,it should utilize a _____ type of test.

What are the three dimensions of reliability? For each dimension,explain its meaning.What type of test can be used to assess each dimension?

A ratio scale contains _____.

Which of the following is not an example of an object?

An ordinal scale contains _____.

LeBron James wears the number 23 on his jersey.Which of the following characteristics is exhibited by this number?

What is the mode for the business research exam scores?

Random error in measurement is the error that occurs _____.

The New York Times Dining Section rates the restaurants it reviews using a system such that one star means good,two stars means very good,three stars means excellent,and four stars means extraordinary.Which of the following characteristics are exhibited by this rating scheme?

Which measure of central tendency is appropriate for interval scales?

Weight,height,and temperature are all types of _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring, Displaying, and Examining Data

Hypothesis Testing

Measures of Association

Multivariate Analysis: An Overview

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

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